Unlock Growth: When & How to Hire Your First VP of Sales with Zeni
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Unlock Growth: When & How to Hire Your First VP of Sales with Zeni
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Unlock Growth: When & How to Hire Your First VP of Sales with Zeni
- 3. Did You Know
- 6. Phase II Of Your Sales Journey
- 7. Phase II Of Your Sales Journey
- 8. Now It’s Time For Growth
- 9. Phase III Of Your Sales Journey
- 10. The Do’s & Don’ts
- 11. Founder-Led AE Driven Growth-Focused with VP of Sales Startup Sales Journey 1 2 3
Editor's Notes
- Why should Founders Sell? Know your early customers really well. No one can sell with the same passion as you. You can uncover roadblocks faster and tweak your sales deck with every conversation. Get deeper insights into your pain points. Understand AHA moments and bubble them up in your deck. Understand pricing at its core. You’ll know better which potential VP is a better fit and what kind of leader you need.
- So you’re well on your way to achieving MVP and PMF You’ve won over customers and Your sales playbook is dialed Does this mean you’re ready to hire a VP of Sales? Short answer: NO! Here’s what we recommend:
- Why hiring an AE is important Hire so that when they join, they see a blueprint of success. Hire so that they have someone to work with. The journey of hiring on AE’s: Hire an AE and then add another Asap. This will help you compare talent. Train the AEs and see if the playbook works with someone other than you. Iterate till it works. How to know when your AE’s are successful: Their conversion rates are similar to yours. The sales playbook works for them How to know when you’re ready to grow beyond AE’s Reach $1M IN ARR Once both AEs are successful, now is the best time to look for a VP to scale the team and scale your playbook with them.
- How to know when your AE’s are successful: Their conversion rates are similar to yours. The sales playbook works for them Once both AEs are successful, now is the best time to look for a VP to scale the team and scale your playbook with them.
- You’ve done all the right things. Hit your $1M in ARR, saw success with the playbook, and overall brought in more customers. To really tap into growth, this is the perfect time to hire a VP of Sales Why’s it so perfect? VP of sales (when hired) will get to see the blueprint of success. Your VP of sales will have someone to work with. While the AEs continue to sell, your VP can build a team in parallel. Since they know which profile of AEs work, they are now able to scale & hire for new AEs.
- How to know when you’re ready to grow beyond AE’s Reach $1M IN ARR Once both AEs are successful, now is the best time to look for a VP to scale the team and scale your playbook with them.
- THE DO’s: Understands your deal size, sales cycle, market segment and ICP Hands on. Can build the team and manage day to day operations as well as Focuses on strategy and high level initiatives THE DON’TS: Hiring an enterprise VP to lead sales Hiring a VP who can scale post series C Most importantly: utilize referrals and your network to find the best fit
- Now that you’ve seen the startup sales journey start to finish, let’s look at the full picture Before hiring a VP of Sales there are two important phases: Phase 1: Selling starts with the founder Phase 2: Hire AEs when you’ve won over customers and have fleshed out your sales playbook Achieve $1M in ARR with your AEs Once you’ve surpassed these goals, it’s time to hire a VP of Sales Here’s how to do it: Utilize your network! Ensure they know your market Finally, What VP of Sales should do next Expand the team Improve sales playbook Set clear strategies and goals