Couples Counseling for Sales & Marketing: Creating and Sustaining a Multi-million Dollar Relationship with Greenhouse
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Couples Counseling for Sales & Marketing: Creating and Sustaining a Multi-million Dollar Relationship with Greenhouse
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Couples Counseling for Sales & Marketing: Creating and Sustaining a Multi-million Dollar Relationship with Greenhouse
- 1. UP NEXT: Couples Counseling for Sales & Marketing: Creating and Sustaining a Multi-million Dollar Relationship Ankur Passi Carin Van Vuuren
- 2. Lunch with Greenhouse Software: Couples Counseling for Sales & Marketing: Creating and Sustaining a Multi-million Dollar Relationship Ankur Passi Carin Van Vuuren
- 3. Introductions Carin Van Vuuren Chief Marketing Officer Greenhouse VP Enterprise Revenue Greenhouse
- 4. Today’s agenda Getting acquainted Reconciling past vs present Sales and Marketing Love Languages 3 key takeaways
- 5. Reconciling Past vs Present
- 6. What Sales and Marketing teams often get wrong Mismatched metrics and expectations Unclear communication Siloed planning and working practices
- 7. Shared OKR Shared projects
- 10. Enable and train sales: Help SDRs and AEs to prioritize and sell to the accounts most likely to convert. Identify new accounts: Use 6Sense predictive analytics to uncover TAM and find net new accounts that fit ICP. Target and convert: Launch multi-channel campaigns to convert ICP, high intent leads into quality opportunities.
- 11. Both teams contribute to funnel velocity, sales momentum and closed deals
- 12. Sales and Marketing Love Languages
- 13. The 3 Love Languages
- 14. Key takeaways
- 15. 3 things to start doing Shared metrics Frequent celebrations Make time together
- 16. Thank you
- 17. UP NEXT: How to Align Sales & Legal to Close More Deals Faster with G2 Colin Danaher Eunice Buhler
Editor's Notes
- QR codes go to linkedin pages // speaker intros
- How to solve these pain points? …
- How to solve these pain points? …
- Words of affirmation – Be generous with congratulations, celebrate wins together, be vocal and consistent with praise and addressing what’s working Acts of service – Listening to needs in the moment and adjusting plans for the highest good of the business Quality time – Make an intentional commitment to plan together, and do it by spending time together each week and every quarter
- How to solve these pain points? …
- Align on what both teams are trying to achieve – find a shared metric Celebrate each other publicly throughout the entire org Be intentional about creating forums & ways to spend time together, and make a commitment to consistently do it.