An overview of how business architecture applies to non-profit and smaller organizations, including a supporting case study.

1. BUSINESS ARCHITECTURE FOR
NON-PROFITS AND SMALL
ORGANIZATIONS
May 8, 2018
9/21/2018 COPYRIGHT © 2018 S2E CONSULTING INC.

2. Topics of Conversation
 How business is evolving
 Where the need is
 How architecture can help
 What’s different
 How to get started
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3. Business is Evolving (In a Good Way)
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1 A social enterprise is an organization that applies
commercial strategies to maximize improvements in
human and environmental well-being—this may
include maximizing social impact alongside profits for
external shareholders. (Wikipedia)
2 Cross-sector social initiatives may also include
government, universities and potentially other
organizations
Profit and purpose can coexist. Any organization can be sustainable.

4. Where the Need Is
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The need for architecture is driven more by organization size than type.

5. How Architecture Can Help
 To be successful, every organization needs:
 A viable and competitive business model
 An intentionally designed organization
 A way to set and execute direction
 Architects can help as:
 Thinking partners
 Architects
 Facilitators of Action
 Advocates
 Benefits to organizations include:
 Create a solid offering and organization
 Tell the story and demonstrate due diligence
 Scale better
 Operate better
 Move ideas into action better now and later
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6. Some Challenges Architecture Can Help With
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7. Deliverables For A New Organization
 Vision, mission and values
 Business model (including value proposition)*
 Value chain (for strategic analysis)
 Concept diagram(s)*
 Strategy
 Objectives and Metrics*
 Customer life cycle and journeys
 Capability map (high level first pass)*
 Value streams (key external-facing)*
 Value stream / capability cross-mapping
 Value network
 Organization map
 Information map
 Products
 Initiatives and roadmap(s)*
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You may need to blend upstream and downstream from architecture.

8. How Architects Typically Engage
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Get Paid
(Full-Time or
Consulting)
Volunteer
Volunteering may still be needed
Getting paid may still be possible

9. What is Different – Dynamics
 Results now; time and resources are precious
 Apply urgency and practical use of architecture (solve
a problem; do just enough, just in time)
 Do what is needed, which may be more than
architecture
 Structured approaches may be new
 First solve a problem, create appealing
communications, unveil the techniques over time
 Different worlds and lingos
 Understand their values, drivers and environment
 Communicate in their language
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10. What is Different – Architecture
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Of course the architecture content is
different for every organization.
BIZBOK® Guide
The scope and principles of business
architecture are the same.

11. Business Architecture In Action
A Quick Case Study: Changing the
Business Model of a Non-Profit
+
Creating and Scaling a New
For-Profit Business
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12. Business Architecture In Action
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BACKGROUND:
 The Yonkofa Project (non-profit) provides holistic health solutions
to communities in Western Ghana. Part of the solution includes a
unique electronic medical record (EMR) solution for remote areas.
GOAL:
 Separate the EMR solution into a for-profit benefit corporation,
which will provide funding to The Yonkofa Project
 Scale the EMR solution across Ghana and expand to other
countries with similar circumstances and needs
 Save and improve lives; develop local communities (e.g. jobs) as
part of the solution

13. Business Architecture In Action
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OUR VISION
 Our vision is a world where health care is locally available in remote areas,
high in quality, efficiently delivered, and patient centered.
OUR MISSION
 Our mission is to advance the health of communities in remote areas of the
world through connected health information solutions that extend and
improve the quality of life for the people we serve.
OUR VALUES
 We are driven by respect for the people we serve. We work as a team,
collaborate across cultures, and bring innovative solutions to community
health delivery. We strive to enhance local capacity and we act with
integrity.

14. Business Architecture In Action
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BUSINESS CONCEPT

15. Business Architecture In Action
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BUSINESS MODEL
Don’t forget this part.

16. Business Architecture In Action
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EXTERNAL ENVIRONMENT

17. Business Architecture In Action
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“VALUE STREAM” (AKA HOW IT WORKS)

18. Business Architecture In Action
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CAPABILITIES

19. Business Architecture In Action
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ROADMAP (NEXT HORIZON)

20. Business Architecture In Action
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 Shared vision and plan
with partners and broader
community (e.g. radio
show)
 Rebuilt software to scale
(for free)
 Prepared for rollout
RESULTS

21. How to Get Started
1. Identify what is important to you (e.g. place, cause, type of help)
and /or follow the signs.
2. Find an entrepreneur or organization you’d like to help and ask.
Offer specific ways you can help.
3. Get on the bike. Just do it.
4. Create a movement of architecting for good.
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The BA Guild offers
CEUs for volunteering!

22. Special Considerations
 Get really good at business model design,
assessment and innovation.
 Remember the ecosystem. Think in systems.
 Remember the bigger purpose. Always do good.
Always do what is right.
 You may not get paid or reimbursed. Your
generosity will come back to you in other ways.
 Commit and follow through. Once you have created
hope, you have a responsibility.
 This can be a journey of personal transformation.
You might never be the same. 
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23. Architecting For Good
 Join Us!
 Share your interest (survey):
http://bit.ly/arch-for-good-survey-1
 Become an ambassador
 Suggest an organization to help
 Do:
○ Clinics
○ Immersion trips
○ Get help on your own engagements
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Share Your Talents + Cultural Immersion + Adventure

24. Architect the world.

25. A Few Resources
 StraightTalk No. 17 – Architect the World, Part 1 — Business Architecture For
Startups & Small Business – S2E blog post
 StraightTalk No. 18 – Architect the World, Part 2 — Business Architecture For
Non-Profit Organizations – S2E blog post
 Solving the World’s Biggest Problems: Better Philanthropy Through Systems
Change – Stanford Social Innovation Review
 The Way We Think About Charity Is Dead Wrong – TED Talk by Dan Pallotta
 The Future of Management is Teal – Strategy + Business
 Your Life In Weeks – A reminder of why this is important from Wait But Why
 How To Know Your Life Purpose in 5 Minutes – TED Talk by
Adam Leipzig
 7 lessons about finding the work you were meant to do – Ideas.Ted.Com
 107 Reasons Why You, Architect, Matter – Life of an Architect

26. A Few Books
 Body of Work: Finding the Thread That Ties Your Story Together – Book
by Pamela Slim
 Discover Your True North – Book by Bill George
 Let Your Life Speak: Listening for the Voice of Vocation – Book by Parker
J. Palmer
 The Paradox of Generosity – Book by Christian Smith and Hilary
Davidson
 Profit and Purpose – Book by Kyle Westaway

27. Keep In Touch.
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Whynde Kuehn
E-mail: whynde.kuehn@s2etransformation.com
Phone: +1 347.880.1637
Website: S2etransformation.com

28. Successfully executing your
strategic vision