Chinese McDonald's opened its first location in October 1998 and has since expanded rapidly across China. Many Chinese McDonald's operate 24 hours like their Japanese counterparts by preparing lunch and breakfast menus. McDonald's in China also offers delivery services and promotional events to attract customers. While menu items are similar to Japan, some unique options are available only in China. Prices tend to be lower in China compared to Japan, with some menu items having fixed pricing. However, Chinese customers generally view McDonald's as more expensive compared to Japanese who see it as inexpensive fast food.