Week7

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Week7

  1. 1. How Mc.Donalds in China s1160114 Yuta Shiroishi
  2. 2. Introduction The Mc.Donalds in China has some good points. • It has a lot of menu. • The menu are cheap. Their points are same in Japan's.
  3. 3. About history part 1 1978: China hope that Mc.Donalds advace into China. 1990: The first Mc.Donald's shop built in Shenzhen.
  4. 4. About history part2 2002: There are 460 McDonald's in China. 2004: The figure of Mc.Donald's store become 600 in China. 2008: About 1,000 Mc.Donald's are exist.
  5. 5. Service Mc.Donald's in China have some service same in Japan. • The store always open all day long. (24-hour open) • We can buy without get off the car (Drive-through)
  6. 6. Growth of Mc.Donalds after now Mc.Donalds want to boost the number of the company in China. Now the number is 1.100. So they want to grow the number. And the number boost to about 2.000.
  7. 7. Strategy ofMc.Donalds in China To get a lot of customer, Mc.Donalds in China think some strategy. For example they think the menu that people who live in the area want to eat. And they examine the price and convenience.
  8. 8. Menu ● It is chicken meat. ● It's price is about 84yen in japanese. So it's vert cheap.
  9. 9. Other Menu ● A lot of kind Hamburgers. ● Many drinks. ● French fries
  10. 10. References http://www.chinadaily.com.cn/business/2008-09/08/content http://www.mcdonalds.com.cn/ http://online.wsj.com/article/SB1000142405270230360150 http://www.icmrindia.org/casestudies/catalogue/Business%

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