McDonald's Strategies for Doing Business in China and East Asia
1. How Mc.Donalds run their business in China? Identify
some of their strategies for doing business in East Asia?
s1200126 Ryoga Tamura
2. Chinese McDonald’s
There is not much difference in business with other countries in Chinese
McDonald’s.
There is the countries which the class of visitors goes to traditional foods,
because the price of the product is too expensive in some countries in Asia.
3. Price in China
It is the pricing that is considerably lower than Japanese McDonald’s in China.
There is the thing which I can buy at a price of Japanese 1/10 in that.
4. Menu
The different se menus exist every area.
In addition, the menu peculiar to Chaina exists, too. A menu with the rice
unusually existed in McDonald’s.
5. Existence of McDonald’s
There are many a country and areas where there is not McDonald’s now.
McDonald’s does not yet exist in the countries such as Cambodia.
It is thought that a though and the situation of the country, management of the
McDonald’s side are the countries ideally in the background, and there is not
possibility of the presentation.
6. Food culture
There is an opinion not to be delicious in the country of the culture not to eat
bread by the culture of each country very much.
It seems to be common I do not eat with bread in Indonesia because there is
not culture of the bread, and to eat with chicken and rice.
7. Ronald McDonald’s
"Ronald McDonald's" which is image character of McDonald's is widely known
in the country with McDonald's.
Of the thing which there is the trifling difference in as for the appearance do not
make much of a difference
8. Problem of McDonald’s
The problems such as the remaining in office are brought into question in
McDonald's, too.
There was the case to become the police case in what a Korean stayed in in
McDonald's of NY for a long term recently.
There is the country which prohibits long-term remaining in office in other
countries.
9. Influence of recession
Sales do not tend to be so good recently.
I am told that the slowdown of the China's economy may be connected with
each other for a cause.
Therefore there seems to be few it when I cut it
