What is EMGE?EMGE is Everett and McKenzie Green Entertainment,we provide “green” education to todays youth throughtoday’s hottest entertainers.We plan and market events, programs, and concertswith local environmental and educational organizations,bringing in people for the entertainment industry tospeak and perform while educating on “green”.EMGE is pronounced like the word IMAGE, and EMGEis helps provide our clients a “green” image.
EMGE’s History The brand name EMGE tells who we are and what we do in acronym form, Everett and McKenzie Green Entertainment. Our brand logo will have EMGE in the shape of leaf to help provide a “green” image for our clients to remember. The story behind EMGE’s name is simple, it is mine and my business partners last name and our services. Using our last names helps with trademarking the name and will help with setting us apart from our competitors. Also using our last name does not give our last name any speciFic, gender, race, or ethnicity, so those looking at our company can make a decision to use our services based on our presentation not preconceived ideas. One of our strengths is again our customers will not only remember our services through our name but they will remember our company logo. Our logo is unique and symbolizes our unique services. Another strength of our name is the how it is pronounced which helps clients think of us when it comes to a “green” image.
EMGE’s MissionStatementOur mission is to make green “cool” for our youth of today. We want the youth from all social circles to have one thing in common, and that common is green awareness. It is our mission to educate the youth with the entertainment they already enjoy.
How EMGE’s mission is communicatedOur mission statement will be communicated from the time a person sees our logo. Our tag line is in our mission statement and will help to bring home our mission. Our mission statement will be communicated in our planning, marketing, events, programs, and concerts, which will be focused at educating the youth on green awareness.Our employees will be display and work for our missions at all times and our clients and customers will not only know our mission, but the will know we deliver our mission.Our mission statement shows our direction, focus, meaning, and passion for the services we provide.
EMGE’s Values and BeliefsWe believe our future lies in the hands of our youth today. We believe in being green and spreading green education. We believe green entertainment is the positive entertainment we need to provide to our youth to help strength green entertainment.
EMGE’s Main ObjectivesOur objective is to make today’s youth more “green” conscious, by using the entertainment industry to promote the “green” education. Our objective is to provide educate while entertaining. Our objective is to showcase our clients “green” awareness through their “green” events, programs, and concerts.
How EMGE will carry out our objectivesWe will carry out our main objectives through successful events, programs, and concerts with the entertainment industry and local youth. For example we will work with a local environmental agencies that is having an event to bring awareness to say, “lessening our carbon footprint”. We will bring in people from the entertainment industry to speak or perform at the event, which will draw the attention of the youth and get them attending the event and then become educated while being entertained.
Why is EMGE unique?None of our competitors are speciFically focusing on educating the youth through the entertainment industry.
Is EMGE protected underUSPTO.gov?According to Hoosear and Evans a good name and one that is protectable “isunique, pleasing to the eye and ear, easy to remember, evocative of the product orservice provided by the company and favorably perceived by consumers”.Our brand name meets theses requirements but is more of a suggestive ordescriptive type brand name. The suggestive name could be protected but not asprotected as other types, and the descriptive is not registrable with the USPTO.Our name is a protected a small amount but because it possibly can not beregistered this does give the name less protection.
EMGE’s Logo EMGE Be Educated Be Green Be Entertained Having the logo in green, signiFies the green awareness part of our services, and the shape of logo is appealing to the eye and unique enough to stand out and be remembered for our services. Also having our tagline included in the logo, helps clients and customers to remember us and exactly what our services provide.
What does EMGE’s Logo reflect?Logo Type-Letterform and Emblem Because our logo is the form of a leaf it helps to bring home the “green” part of our services which is unique from our competitors.Warner Bros Interactive Entertainment is an example of a competitors logo that could be compared to ours.WB’s logo is strong because now when you hear WB you automatically think of and associate that with Warner Bros. The logo is easy to remember and stand out. If you were to take the word from the logo and just the use the logo symbol people would recognize the symbol to be Warner Bros.
Paul Frank One of my favorite brand logosPaul Frank a clothing line has apicture of a monkey for the brandlogo.The logo would be categorized asarbitrary because you would notnormally think of monkey’s face whenthinking about a clothing line.The logo has done its job, becausenow when you see this monkey faceyou automatically think Paul Frank.
EMGE’s Logo LookThe letters will be greenUnderneath EMGE will be the words Be Educated BeGreen Be EntertainedEntire logo will be incased in a leaf shaped outlined
EMGE’s Tag LineBe Educated Be Green Be EntertainedIt is simple, tells what we do, and I think has a little ring to it that is catchy enough for people, especially the youth to remember.Speaks to both customers and clients, and is catchy enough and simple enough to explain and help promote. Unique, easy to say, and positive.Type of tag line‐ SpeciFic