Scary Movie was a commercially successful horror comedy film produced by Dimension Films and distributed by The Weinstein Company. It opened at number one at the box office, earning $42 million its opening weekend domestically. In total, it grossed $157 million in the US and $121 million internationally, totaling $278 million worldwide. The film was marketed through both print and digital platforms, including social media, and featured a soundtrack of hip hop and rock music to appeal to its target audience of 15-25 year old males.

1. AUDIENCE RESEARCH: SCARY MOVIE
BY RYAN GRIFFITHS

2. TRAILER AND SYNOPSIS
https://www.youtube.com/watch?v=_dktIVAfjzY
A group of teenagers including Cindy Campbell and Bobby Prinze, accidentally hit a man when driving, and
dispose of the body, but now they are being stalked by a very recognisable masked killer. The victim count
increases, whilst Cindy must survive the carnage that has she has seen in so many films before.

3. PRODUCTION COMPANY
Dimension Films is an American film production company and independent film distributor formerly owned
by The Walt Disney Studios and now owned by The Weinstein Company. The studio's movie franchises
include the later Halloween films, later Hellraiser films, Children of the Corn, Scream, Spy Kids and Scary
Movie. These are all well- known horror movie films that although they were produced by an independent
distributor they were still particularly successful within the box office and gained up to $156,997,084 gross
profit in the USA.

4. MARKETING
This film was marketed both in print and digitally and also relied on using social media to market this film
as it was produced by an independent film company that is not involved in ‘the big 6’ so they are more
likely to rely on marketing their films digitally.
Scary Movie opened theatrically in the United States on July 7, 2000 on 2,912 screens,[9] and debuted at
number one at the box office, earning $42,346,669 its opening weekend.[9] The film ultimately grossed
$157,019,771 domestically, and earned another $121,000,000 in foreign markets, making it a massive
commercial success.
The soundtrack to Scary Movie was released on July 4, 2000 through TVT Records and consists of a blend of
hip hop and rock music

5. AUDIENCE:GEARS
 G – predominantly males due to stereotypical themes of violence and horror that are usually associated with masculinity
 E – due to the high representation of white males within the film which might be an indicator of the audience they are
hoping to reach, however from my own research I have learnt that ethnic groups such as the afro-Caribbean community
make up 61% of the audiences for horror/thriller films such as this one
 A – due to the representation within the film we might assume that the the target audience for this film is the age range of
15-25 by doing this the producers of this film may have excluded a percentage of their audience by making the age rating of
this film an 18 certificate due to its graphic content
 R- Due to this film being made by a production company being based in America this film will have a predominantly
American audience however but due to the success of the original it is more likely to reach a wider audience due to their
familiarity with this film.
 S- This film is likely to be appealing to the working class and the unemployed/ those in full time education who would fall
into the socio-economic categories of C2, D and E of the socio-economic table which includes skilled manual workers who
are considered to be doing ‘blue collar’ jobs and also ‘E’ which includes those who are considered to be unskilled and are
likely to be unemployed. However this film may be limiting its audience as it cannot cater to those who are in full time
education entirely due to its 18 age rating..

6. STATS
Scary Movie opened theatrically in the United
States on July 7, 2000 on 2,912 screens,[9] and
debuted at number one at the box office,
earning $42,346,669 its opening weekend.[9]
The film ultimately grossed $157,019,771
domestically, and earned another $121,000,000
in foreign markets, making it a massive
commercial success

7. 4C’S MODEL
 This film is unlikely to appeal to the ‘Mainstreamers ‘ of Young and Rubicam’s model as the key to their lives is security and structure.
They might not feel attracted to watching this film as horror films tend to be very chaotic and the characters aren’t in a secure
environment which makes horror films unpredictable and erratic.
 Meanwhile this film might be appealing to the explorers of this model as they are described as always looking for something new and
different which all horror films aspire to be. They may be drawn to this film due to the new technologies it uses in its production such
as CGI and specialist lighting tools.
 This film is also unlikely to appeal to the ‘succeeders’ of this model as this segment of audiences is likely to be career orientated and
unlikely to be watching these fictional films, however the succeeders are likely to use films such as this as a form of escapism from
their stressful work lives

8. CRITICAL RESPONSE

9. DISTRIBUTION