Presentation in collaboration with Fresh Forward for Board and Management of Flora Holland on the path towards Society30. Noordwijk, The Netherlands. October 2015.

1. SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”
Noordwijk, October 2015

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. 2015 : A CHAORDIC SOCIETY ON THE RISE
TODAY
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation
provider owns no real estate or beds.
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb

4. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

5. TRENDS
ACCES
more important than ownership
INTERNET OF THINGS
environment smarter than we are
Rise of the Knowmads:
CONNECTED PEOPLE
stronger than organizations
&
CITIES
more important than countries
VIRTUAL PLATFORMS
rule the world

6. PLATFORM CAPITALISM

7. GAMING FESTIVAL PLATFORMS

8. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.

9. CORPORATE CO-CREATION & MARKET PLACES

10. The factory of the future will have
Only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PHYSICAL PLATFORMS : ROBOTS

11. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees

12. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
sales: $ 25 billion
loss: € 500 million
95.000 employees
87 million passengers
sales € 5 billion
profit: € 870 million
9.500 employees
91 million passengers
2015 2015

13. GLOBAL PLATFORMS ARE BIG, BUT….
UNICORNS
BIG
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
REALLY
BIG
MEDIUMBIG

14. SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY
takeaway home cooked meals

15. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

16. COLLABORATIVE ECONOMY

17. SELF ORGANIZING JOBS, INCOME, PENSION

18. TEAM BUY

19. 3D PRINTING : MAKERS PLATFORM

20. VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

21. VALUE CREATION: THE NEXT STEP
SERENDIPITY:
the moment of an unexpected
meeting of relevant people at
an unexpected location
triggers TRANSFORMATIONS.
A TRANSFORMATION
is a tailor-made experience with
an educational element and a
changed individual as result.

22. ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.
CURRENCY? = TRUST!
spaces, services
and products
monetary capital
shared coworking &
open collaboration
social capital
S2m augments the serendipitous relevancy of physical places, and is
successfully used by co-work spaces, corporate offices, schools, theaters,
hospitals, shopping malls and libraries to transform their stakeholders.

25. COFFEE? CHAT?

26. (NET)WORK LOCATIONS

27. ** 2013-2015 Survey by the Erasmus University of Rotterdam.
BALANCE
&
other results**
Seats ‘shared & sold’*
Social Monetary
2012 60.000 150.000
2013 80.000 230.000
2014 75.000 210.000
2015 85.000 240.000
*in the Netherlands
S2m-Coworkers & stakeholders:
-better professional & personal growth.
-sense of belonging.
-better product & services.
Experienced serendipity
Got a new job,
was invited for a new project
or started a new company:
2013 2015
60% 80%
1 out of 8 1 out of 6
S2m-Coworkers & stakeholders help
us with*:
-sales
-marketing
-pr.
-research
-innovation
* replaced these departments and staff
completely…

28. NEXT STEP:
CONNECT THE
NETWORKS.
BIG TIME!
KNOWLEDGE
SERVICES
COLLABORATION
APPS, TOOLS,
SOFTWARE
MARKET
PLACES
API’s
COUNTRIE
S
API’s
API’s

29. GOODIES…….
DIGITAL GOODIE BAG:
free downloads, videos, slides & more….
http://s2m.to/goodiebag

30. WHO RULES THE SALES FUNNEL?