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Ad Blocking: The War Between Consumers and Publishers

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The increasing trend of ad blocking brings many dangers to media and advertising professionals. Industry professionals must act fast to prevent these dangers. This slideshare examines the negative impact ad blockers are having on publishers and offers some solutions to the problem

Published in: Marketing
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Ad Blocking: The War Between Consumers and Publishers

  1. 1. CONSUMERS VS PUBLISHERS
  2. 2. REVENUE STREAMS REJECTION
  3. 3. FAST MEDIA INDUSTRY PROFESSIONALS NEED TO ACT C O M P A N Y . C O M
  4. 4. 52% 70%
  5. 5. 1."Readers have declared war on publishers." Globe & Mail [Toronto, Canada], 3 July 2015, p. B2. Canadian Periodicals Index Quarterly 2.Rosenwald, Michael. "The Digital Media Industry Needs to React to Ad Blockers … or Else." Columbia Journalism Review. 3.Bhat, Faizan. "Ad Blocking's Unintended Consequences." Harvard Business Review. N.p., 12 Aug. 2015. Web. 23 Feb. 2017. 4. Ault, Susanne. "The cost of lost ads: the alarming rise of ad blocking online is draining revenues across a wide range of industries in the U.S. and around the world." Variety, 24 Aug. 2015, p. 19. Academic OneFile 5. Crain, Rance. "CHUCK TOWNSEND HAS AN ANSWER FOR THE AD-BLOCKING CONUNDRUM." Advertising Age, 2 May 2016, p. 0042. Academic OneFile 6. Campbell, Colin, and Lawrence J. Marks. "Good Native Advertising Isn' t a Secret." Business Horizons 58.6 (2015): 599-606. Web. 7. http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend

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