2. Facebook may be poised to launch email
service
• Social network plans to announce a Web-based email service
complete with @facebook.com addresses
• Imposes powerful challenge to the established email giants --
Microsoft's Hotmail, Yahoo! Mail and Google's Gmail.
• Facebook's planned Web-based email service is part of a
secret project known as "Project Titan" that is "unofficially
referred to internally as its 'Gmail killer.'“
• Facebook knows how you interact with all your contacts, they
would be able to perfectly separate what is important from
what is not.
3. Agro Tech sells Rath brand to Cargill
• Agro Tech Foods , the India arm of US-based food maker
ConAgra Foods, the Rs 650-crore maker of Sundrop refined
edible oils and Act II popcorn, sold off its Rath vanaspati
brand to edible oils maker Cargill India as it is looking to
sharpen focus on high-margin value-added products.
• Agro Tech had acquired Rath from the Siddharth Shriram
Group in 2000 to increase the volume of its vanaspati
business. But the brand has been slipping in market shares
and equity
• Brands in the company’s portfolio include Sundrop,
sunflower oil Crystal, soyabean, sunflower and corn oil brands
NutraLite, GoldLite and FreshLite, Sundrop peanut butter and
Snack Break pudding.
4. Delhi HC rejects PepsiCo’s appeal against
Heinz
• PepsiCo India had filed a lawsuit against the makers of Heinz
which makes Complan and Glucon-D in the Delhi High Court
in March, alleging that Heinz’s Glucon-D Isotonik use similar a
tagline as PepsiCo’s Gatorade sports drink.
• The Court has held that the words rehydrate, replenish and
refuel are commonly used to describe the character and
quality of an isotonic drink and no one can therefore claim
monopoly over them
5. Cont…
• While PepsiCo Gatorade uses the tagline ‘rehydrate,
replenish, refuel’, Heinz ads say ‘Glucon-D Isotonik rehydrates
fluids, replenishes vital salts and recharges glucose’.
Technically, Gatorade and Glucon-D compete in two different
categories.
• While Gatorade is a premium sports drink positioned at
adults, the powder-based Glucon-D targets families and
children. Apart from Heinz’s Glucon-D, the other significant
brand in the glucose-powder-based category is Dabur’s
Glucose-D.
6. Kelloggs to launch more affordable products
in India
• In order to penetrate deeper into India breakfast food-maker
Kelloggs plans to introduce more affordable products
targeted at the mass market segment
• Products like Kelloggs Cornflakes and Kelloggs Chocos at
various price points starting from Rs 30. In 2007, Kelloggs
came out with a small pack for both products for Rs 10.
• The company launched Kellogg's Heart-to-Heart Oats
targeting males over 35 years of age. The new product is
available in a 200-gram pack priced at Rs 29, a 400-gram pack
at Rs 55 and a 1-kilogram pack priced at Rs 118
7. Kelloggs to launch more affordable products
in India
• In order to penetrate deeper into India breakfast food-maker
Kelloggs plans to introduce more affordable products
targeted at the mass market segment
• Products like Kelloggs Cornflakes and Kelloggs Chocos at
various price points starting from Rs 30. In 2007, Kelloggs
came out with a small pack for both products for Rs 10.
• The company launched Kellogg's Heart-to-Heart Oats
targeting males over 35 years of age. The new product is
available in a 200-gram pack priced at Rs 29, a 400-gram pack
at Rs 55 and a 1-kilogram pack priced at Rs 118
