From Precampaign to Next project.

1. Crowdfunding
FROM THE VISION OF THOSE WHO ALWAYS REACHES OUT
COMPULSIVE BUYERS

2. Hyellow!
Rudá Moreira
@_wiry
Kevin Bacon BR

3.  Precampaign
 Video(s), Start Punch and Overview
 Body Text
 Making Hype
 Launching (Middle Campaign)
 Iterating and playing with Backers attention
 Countdown & ending
 Showing progress (After Campaign)
 Delivering
 New one?

4.  “Think About Why You Want to Crowdfund”
 “suddenly have an expectant audience of thousands”
 “owe them”
 “Decide early if that's what you want”
 Game might be immeasurably better
 “huge responsibility”
 “If your games crashes and burns, it won't do so in your bedroom.
It'll burn brightly and publicly in front of a few thousand people. That
can be a good motivator, but it'll also keep you up at night.”
 “running a Kickstarter is like having a full-time, unpaid, difficult job
for 3 or more months”
Precampaign

5.  Create Community
 Magic, devlogs, courage, demo? Yes, please.
 Costs, Rewards Costs (shipping?), PR Costs, Safe Way Costs
 “It’s been done already?”
 “You don't understand your audience”
 “Overpromising leads to under delivery”
 Risk? AON or KIA?
 KIA – MAKE IT CLEAR WHY
 Campaign Platform (Kickstarter? IndieGoGo? Fig?)
Precampaign

6. Precampaign

7.  Demo? Yes, please.
 Greenlight? (before?, after?, middle?)
 Presskit
 Video and campaign Body Text (Unique Selling Point)
Precampaign

8. Precampaign

9. Video(s), Start Punch and Overview
 It is most important thing to the success of your campaign
 “Your video is a commercial for the rest of the page. If it's a bad
commercial, potential backers ‘change the channel‘”
 3 to 2 GOLD minutes
 “Get to your gameplay footage fast”
 SUBTITLES F***ING PLEASE IF YOU EVER APPEAR OR SOMEONE SPEAKS
 If you are not important try not showing talking heads if possible…
 Do NOT blow your budget!
 “We also had the unique challenge of explaining all of our mechanics
without voice-overs or on screen text”
 Watch out for voice-overs in animations desync is ugly

10. Video(s), Start Punch and Overview
 4077 backers
 Aegis Defenders

11. Video(s), Start Punch and Overview
 Do not make something like Crossing Souls trailer
 Try Starr Mazer or STRAFE approaches
 Try focusing on “why you need a video?”
 Basing in your answer, go for: Teaser or trailer
 “In-game videos” are for devlogs
 If possible try a campfire scene, no kidding.

13. Body Text - Overview
 Depending where you did chose to launch S.E.O. here might be
useful as hell. SO LEARN IT!
 Use key search words
 If the section is not obligatory do not try to make it
 [BR]
 Primeiro quem falhou
 [RacketBoy, Satellite Rush, Tower of Samsara, Dream Swim]
 Depois quem conseguiu
 [Tiny Little Bastards, A Lenda do Herói, Odallus, Chroma Squad,
Adventurezator, Soul Gambler]

14. Body Text - The Game
https://www.indiegogo.com/projects/racketboy-shoot-
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter

15. Body Text - The Game
https://www.kickstarter.com/projects/774101425/tower-of-samsara

16. Body Text - The Game
https://www.kickstarter.com/project

17. Body Text - The Game
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
https://www.catarse.me/alendadohero

18. Body Text - The Game
https://www.kickstarter.com/projects/1893273284/chro

19. Body Text - The Game
https://www.kickstarter.com/projects/petrucio/adventurezator-when-pigs-fly?ref=home_location

20. Body Text - Development
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.kickstarter.com/projects/catnigiri/dream-s

21. Body Text - Development
https://www.kickstarter.com/projects/1893273284/c

22. Body Text - Team
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.indiegogo.com/projects/racketbo

23. Body Text - Team
https://www.kickstarter.com/projects/774101425/tower-of-samsara

24. Body Text - Team
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
https://www.catarse.me/alendadohero

25. Body Text - Team
https://www.kickstarter.com/projects/189327328

26. Body Text - Rewards
 Make sure of the right price
 Play with it, make it seems as customable as possible
 Same price different things
 All digital is not bad
 All physical too

27. Body Text - Rewards
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.indiegogo.com/projects/racketb

28. https://www.kickstarter.com/projects/774101425/tower-of-samsara

29. https://www.kickstarter.com/projects/catnigiri/dream-swim?ref=live

30. https://www.catarse.me/alendadoheroi
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_c

31. https://www.indiegogo.com/projects/odallus-the-dark-call/x/2697394
https://ww

32. https://www.kickstarter.com/projects/petrucio/adventurezator-when-pigs-fly?ref=home_location
https://www.kickstarter.com/projects/tuliosoria/soul-ga

33. Body Text - Costs & Risks
 Try not to bet solely on “Risks and challenges” automatic section
 Be as transparent as possible here!
 If you present a good development section try to tell them apart
here too!

34. Body Text - Costs & Risks
KICKSTARTER
INDIEGOGO
https://w
https://www.indiegogo.com/projects/racketboy-shoot-em-up-block-breaking-madness/x/2697394#/
https://www.kickstarter.com/projects/680602475/satellite-rush-sc

35. Body Text - Costs & Risks
CATARSE
https://www.catarse.me/alendadoherohttps://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions

36. Body Text – Stretch Goals
https://www.kickstarter.com/projects/774101425/tower-of-samsara

37. https://www.kickstarter.com/projects/catnigiri/dream-swim?ref=live

38. Body Text – Stretch Goals
https://www.catarse.me/alendado

39. Body Text – Stretch Goals
https://www.kickstarter.com/projects/1893273284

40. Body Text – Stretch Goals
https://www.kickstarter.com/projects/p

41. Body Text - Extras

42. Body Text - Extras

43. Body Text - Extras

44. Making Hype
You don’t need to launch today
 Press Journalists, Blog Sites, Youtubers!!!, Twitch!!!, etc
 C.M. (Yesware, Mention, MailChimp)
 Show demo progress, need of money and make the campaign
preparations as transparent as possible, please
 Value your PR and marketing
 Spread the word
 Convert cool people

45. Launching
 DevLogs?
 Time frame posting
 Each track video with subject tags
 Multiple videos?
 Devlogs (use facebook video)
 Team
 Rewards
 A little bit about your life “difficulties” while the production

46. Launching

47. Iterating
Playing with Backers attention
 Channel the new community
 Do a bunch of small convention appearances
 Add upsales
 Give people a deal or referrals game keys goodies
 Pledge to self, “People like to bet on winners”
 Try not to freak out and rest you gonna need it

48. Countdown & ending
 Countdown rested since the first push of work will be tough.
 Bet solely on updates for raising tier rewards
 End showing more than you had while the campaign was going on,
if possible
 Say “thanks”
 Be transparent about your first steps
 Let the backers know when you will get back to them again for
feedback or say you are alive.

49. Showing progress
 Channel the new community
 Updates planned out daily/monthly
 C.M.
 AMA

50. Delivering
 Use the new recent media 15 secs of fame
 C.M.
 Focus on support
 Updates are for shouts and AMA
 New proposals if success happens in anyway

51. New One?
 New proposal?
 If the last one was done safe way you might have money for better
precampaign

52. Thank You!
 @_wiry
 joaoruda@gmail.com
 saharapenguins.com

53. References
 https://www.youtube.com/watch?v=C04ARyD14sE
 http://www.jamesmathe.com/category/kickstarter/
 http://www.buzzsprout.com/4646
 https://www.wired.com/2016/03/crowdfunding-is-evil/
 http://venturebeat.com/2016/03/26/10-tips-for-acing-your-crowdfunding-campaign/
 https://www.engadget.com/2016/03/04/five-reasons-why-crowdfunding-projects-fail/#gallery=370485&slide=3819669&index=0
 http://indie-fund.com/2015/08/how-to-pitch-your-game-to-indie-fund-or-just-about-anyone/
 http://purplepwny.com/blog/visual_hierarchy_for_game_developers_a_practical_guide_to_making_important_stuff_seem_important.html
 http://www.gamasutra.com/view/news/217214/Video_The_complex_ethics_of_funding_a_game_via_Kickstarter.php
 http://gamecareerguide.com/features/1384/aegis_defenders_the_crowdfunding_.php
 http://www.gamecareerguide.com/features/1391/aegis_defenders_crowdfunding_.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Fee
 https://www.kickstarter.com/year/2014/data?ref=homepage
 https://docs.google.com/spreadsheets/d/1kTbXK3Ga5S3kZHHZhcS1j4mNcXqTLoJOeRytScpUrdU/edit#gid=1122499326
 http://storage.googleapis.com/multibugbyte.appspot.com/TheUltimateKickstarterAndSteamGreenlightGuide.pdf

54. References
 http://www.spellforgegames.com/kickstarter-and-google-analytics-a-guide-for-kickstarter-campaigns/
 http://www.pixelprospector.com/the-marketing-guide-for-game-developers/
 http://www.gamasutra.com/blogs/NandoGuimaraes/20130807/197753/7_Kickstarter_Lessons_crowdfunding_indie_games.php
 http://gillen.cream.org/wordpress_html/assorted-essays/how-to-use-and-abuse-the-games-press-and-how-the-games-press-wants-to-use-and-abuse-you/
 http://www.gamedev.net/page/resources/_/business/business-and-law/crowdfunding-as-marketing-r3836
 http://www.gamedev.net/page/resources/_/business/production-and-management/mobile-game-crowdfunding-experience-from-two-kickstarter-campaig
 http://www.gamedev.net/page/resources/_/business/production-and-management/how-to-make-videos-for-games-r3683
 http://www.gamedev.net/page/resources/_/business/business-and-law/advertising-through-youtubers-r3687
 http://www.pixelprospector.com/how-to-contact-press/
 http://secretbasegames.com/secret-blog/18-good-cheap-fast-global-kickstarter-fulfillment-part-1-why
 https://docs.google.com/spreadsheets/d/1bx2h-oZ-ZcNdKw-yyAUfl-BbWOjmqP6tYu9jTKPxfnI/edit#gid=184212979
 http://stonemaiergames.com/shipping-innovations-by-level99-games/

55. References
 https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
 https://www.catarse.me/alendadoheroi
 https://www.indiegogo.com/projects/racketboy-shoot-em-up-block-breaking-madness/x/2697394#/
 https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
 https://www.kickstarter.com/projects/774101425/tower-of-samsara
 https://www.indiegogo.com/projects/indivisible-rpg-from-the-creators-of-skullgirls/x/2697394#/
 https://www.kickstarter.com/projects/bugbyte-ludibooster/battlestation-humanitys-last-hope
 https://www.kickstarter.com/projects/skyreacher/one-tower/description
 https://www.kickstarter.com/projects/endesga/nykra
 https://www.kickstarter.com/projects/1383702493/overstep-multiplayer-free-to-play-shooter-for-pc-x
 https://www.kickstarter.com/projects/alonsomartin/heart-forth-alicia/description
 https://www.kickstarter.com/projects/contingent99/wizard-of-legend
 https://www.kickstarter.com/projects/1798022489/aegis-defenders
 https://www.fig.co/campaigns/psychonauts-2#updates
 https://www.fig.co/campaigns/psychonauts-2/invest
 https://www.fig.co/campaigns/psychonauts-2/invest
 https://www.fig.co/about#how-fig-works