Maxsam Partners worked with Expedia over 12 months to modernize Expedia's technology platform through architectural evolution. They identified best methods to create a new generation platform without disrupting daily operations. This included reviewing objectives, features, user cases, legacy systems, and development processes. Maxsam and Expedia decided on agile development methods, technical planning, and team restructuring aligned with business goals. As a result, Maxsam successfully guided Expedia's technical transformation to a service oriented approach and modern development platform.

1. ------Technical Transformation
Through Architectural Evolution -
-----
EXPEDIA
Maxsam Partners

2. In 2009, as Expedia’s market
share grew, so did the need for
technological agility via an
architecture plan and execution
strategy for swift platform
modernization to create new
features for their dynamic
consumer base.

3. Think Tank
Maxsam worked hand-in-
hand with Expedia to
identify best methods
toward a new generation
platform without disrupting
daily business transactions
on their sites.

4. Strategy
:
• Reviews of business objectives,
feature roadmaps, and user cases
• End to end evaluations of legacy
and existing new architecture
• Assessments of existing
development processes from
conceptualization to release and
maintenance
• Detailed data flow audits of all
complimentary systems
Maxsam worked with Expedia teams to
provide:
Current
State
Data
Flow
CICD

5. Action
• … a system design and migration strategy
supporting daily business transactions on their
sites and progress toward their new Java-based
platform.
• … delivering an interoperability plan to bridge gaps
between the legacy platform, existing new technology, and
remaining architectural elements required for Expedia to
remain one of the most competitive travel companies in the
Maxsam and Expedia decided on:

6. Theoretical and tactical calibration
Team restructuring in alignment with business
goals
Agile development methods
Technical strategic planning and consensus
Conclusion
At the end of a 12-month period, Maxsam had successfully completed
a market-facing feature throughout a technical transformation
encompassing:

7. U s e t h i s s l i d e t o p r o v i d e a
c o m p e l l i n g c a l l - t o - a c t i o n ( C TA ) .
“Maxsam Partners joined the effort to migrate
Expedia to a service oriented approach and modern
development platform…We worked together on
defining architecture, resourcing, and scheduling for
the work across all Expedia technology teams. I was
very impressed with Maxsam Partners’ approach to
executive-level communication, setting expectations
clearly, and asking the right questions… As a direct
result of their engagement, we put together an
innovative approach to this complex problem and laid
out the blueprints of how the systems would be
rebuilt.”
-Mike Foster-
Director of Technology, Expedia (2006-2010)