Most marketers are now tracking brand mentions using social listening platforms.
Clever marketers are slicing and dicing this data to compare different campaigns within those mentions over time.
But the very best marketers are automating the amazingly advanced analysis they undertake to truly comprehend the effectiveness of their campaigns.
We want to show you how you can join them. In these webinar slides you'll discover:
- The role of sentiment analysis and how it can be effectively understood and used in campaign tracking
- How dividing and categorizing your brand mentions can help benchmark your marketing activity
- How to use advanced features such as Rules and categorization to segment conversation into meaningful and valuable buckets
The slides are suitable for both users of Brandwatch and those interested in how all social listening platforms can aid successful campaign tracking.