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Value Creation in Enterprise 2.0


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Traditional command and control communications, business models, and value creation frameworks are being replaced inside and outside the corporation. End users are no longer just consumers of information and customers are no longer consumers of products and services. Rather, they have become the product, the service, and the source of value. What are the implications to the business, technology, and individual in a world where the lines of the organization extends to the other side of the world? Federation, Agility, Ubiquitous Computing, SOA, Seamless end-to-end interoperability, heightened business intelligence and monitoring are no longer visions of the future but street signs of the present. This session will describe why this is happening as well as the implications to us as consumers, employees, and technologists.

Published in: Business, Technology
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  • Nice one. Explained clearly on the subject. Helpful presentation.

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  • exceptional demonstration..convinced me to have a hardlook at my company model..amazing
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Value Creation in Enterprise 2.0

  1. 1. Tuesday, February 26, 2007 R. Todd Stephens, Ph.D. Value Creation in the Enterprise 2.0
  2. 2. What Happens When… All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere?
  3. 3. What Happens When… All Physical Things Have Presence and Communication Abilities? Products - RFID Auto - GPS People - Mobile
  4. 4. What Happens When… All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed
  5. 5. What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00
  6. 6. What Happens When… Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be!
  7. 7. What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Vs. IPOD + ITunes + ITunes Music Store Less Expensive More Features
  8. 8. What is Means is Radical.. Re-Invention Enterprise 2.0 Employee 2.0 Leadership 2.0 Technologist 2.0 Shareholder 2.0 IT 2.0 Management 2.0 Library 2.0 Metadata 2.0 Employment 2.0 Blogs Wiki RSS Ranking Rating Social Tagging User Contributed Content Mashups Ajax
  9. 9. Re-Invention, Try Transformation Enterprise 0.0 Cost Center Command and Control Hierarchal Low Integration Costs High Production Costs High Degree of Control Low Variability Centralized IT Enterprise 1.0 Business Value Dynamic Agile Distributed IT Web Technologies Lower Production Costs Higher Integration Costs Out Sourcing Globalization Single Valuation Enterprise 2.0 Business Model Collaborative User Contributed Out Source Everything Open Source Complete Integration Tool Integration Connected Transparent
  10. 10. Want to See it? Enterprise 0.0 Enterprise 1.0 Enterprise 2.0 104 Floors Major City Center: Chicago Employees: 355,000 Revenue: 19 Million (2005) 1 Floor Bentonville, AR Employees: 1.8 Million Revenue: 285 Million (2005) Sears Wal-Mart You
  11. 11. What are the… Business Implications Transparency Collaborative Social Networking Agile Self-Service Rich User Experiences The Long Tail Trust
  12. 12. Goldcorp Goldcorp published their most proprietary data—the specs about mines, geological data, things that are fiercely held secrets at any mining company . $500,000.00 Investment Returns $2,500,000,000
  13. 13. Nokia The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling.
  14. 14. Where is the Enterprise 2.0 <ul><li>Corporate Blogs : Sun, Microsoft, IBM, Boeing, McDonalds, HP, Ford, GE, Sprint, Dell, Well Fargo </li></ul><ul><li>Corporate Wiki : Disney, Nokia, Kodak, Intel, Ebay, Emory, Motorola, Novell </li></ul><ul><li>Second Life as a Business Strategy: Sun, Toyota, Reuters, Adidas, Cnet, Starwood Hotels </li></ul><ul><li>Cost Reduction (10k to .54, $350 – $1.58) </li></ul><ul><li>Speed and Availability of Communications (AT&T) </li></ul><ul><li>Dynamic Business Models (Cemix Online Auction) </li></ul><ul><li>Experience Based Business Model (Harley Davidson, Progressive, Starbucks, Starwood Hotels) </li></ul><ul><li>FedEx: The Computer Repair Facility? </li></ul>
  15. 15. What are the… Organization Implications Open Source Ajax - Javascript Globalization Agile Development 24x7 SharePoint 2007 IBM Workplace SOA
  16. 16. Delivering Enterprise 2.0 Value Inside the Enterprise Outside the Enterprise Customers, Shareholders, Suppliers, Partners, Vendors Employees, Management, Executives, Partners
  17. 17. Natural Disaster Agility Hurricane Katrina Hit on August 29, 2005 at 6:10AM Noon – Reports of Missing Employees Afternoon – Damage Reports and Levies Begin to Break Monday – Collaborative Application for Locating Missing Employees and Providing Information Wednesday – Collaborative Application for Collecting, Presenting, Matching, and Feedback on Those Employees with Needs and those that can provide.
  18. 18. Internal Collaboration Framework Discussions Wiki Lists Intranet Web Sites Collaborative Components RSS Mobile Devices Weblog Libraries Survey Tools Wiki Editor Online Presence Online Meetings Instant Messaging Integrated Search Portals Team / My Site Image Document Content Self-Service Knowledge Sharing Process Support Data Access / BI
  19. 19. What are the… Personal Implications Talent Management Blogging Wisdom of Crowds Peer Production Trademarks Free Agent Nation Personal Branding The World is Flat
  20. 20. Personal Implications <ul><li>In 2007, The number 1 language of the Internet will be… </li></ul><ul><li>In 2050, the number 1 economy will be… Wait, an update: 2030 by a 2006 World Bank Article </li></ul><ul><li>80% of Wal-Mart’s Suppliers are… </li></ul><ul><li>Every 24 Minutes a Factory Opens in… </li></ul><ul><li>65,000 vs. 6,000,000 Students USA vs… </li></ul><ul><li>The combined GDP of China and India will exceed the seven current wealthiest nations </li></ul><ul><li>China is run by Engineers and Technologists while the United States is run by Lawyers </li></ul><ul><li>United States Education Ranks 18th of 24 and Georgia Ranks 48 th of 50; Up from 50 th in 2004. </li></ul>
  21. 21. Implications to You Inc. The diminishing demand for the technology professional (Labor) has an inverse relation to the Increasing Demand for IT Talent! Talent Competes on a Global Scale While Labor Competes on a Local Scale… Think About It
  22. 22. What Can You Do? <ul><li>Get Involved and Engaged (Blogs, Wikis, Online, etc.) </li></ul><ul><li>Utilize Collaborative Solutions within the Organization </li></ul><ul><li>Utilize Web, Audio, Video, and Other Technologies </li></ul><ul><li>Go Mobile; Visit a Starbucks and Get Connected </li></ul><ul><li>Immerse Yourself in Web 2.0 Publications </li></ul><ul><li>Monitor Trends: Globalization, Standardization, Automation </li></ul><ul><li>Try Some of the New Web 2.0 Applications (Second Life) </li></ul><ul><li>Add to the Body of Knowledge; Your Unique Experience </li></ul>
  23. 23. Final Word… “ If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army
  24. 24. Questions or Comments?
  25. 25. Thank You for your Time R. Todd Stephens ( are todd Ste’ven z ) (action verb) 1. Husband, father 2 2. Resident of Atlanta, GA 3. Technical Director of Metadata Services Group within AT&T Thank You [email_address]