2. Primary research method
To create a successful movie poster first I needed
to find out what makes a good movie poster by
researching what my audience would like to see
on the poster.The method I have chosen to carry
out my primary research is a online
questionnaire. I felt a online questionnaire would
be more affective than a traditional paper
questionnaire as a online version would allow me
to distribute it to more people at once
furthermore saving time in the process.
3.
4.
5.
6.
7.
8.
9.
10.
11. This data I will collect will act as a strong
foundation for developing my film poster.
Through this research I have been able to
understand the target audiences preferences
, key elements of a poster and the demands.
More clearly and by following the research, I
can now produce a film poster that has
maximum potential of being successful.
12. Results
64%
36%
What is your gender
Male
Female
9%
51%
35%
5%
0%
What is your age
11 to 15
16 to 18
18 to 24
25 to 34
35 +
75%
10%
5%
10%
What is the main element of a film
poster ?
The main image
The colour scheme
The fonts used
The layout and design
13. 13%
87%
Should the poster be simple
or busy ?
Busy
Simple
10%
20%
30%
40%
Which typeface would be
ideal for a movie poster?
1
2
3
4
24%
39%
10%
2%
5%
20%
What is the best film poster you
have seen ?
Paranormal activity 3
Sinister
Final Destination
Friday 13th
Smiley
Mirrors
24%
39%
10%
2%
5%
20%
Which of these posters is
the best?
Paranormal
activity 3
Sinister
Final Destination
14. Conclusion
The results of my research show that the
majority of my audiences gender is male
(64%) , and the age of my audience is 16 to
18.
