2. Finding my target audience
In order to find the best audience for my magazine I will have to do some
primary and secondary research. For my primary research I will create a
questionnaire and hand it out to around 20 strangers that I do not know to
see the reaction to my magazine. This will give me an better understanding
of who to aim my magazine towards. In my questionnaire I will ask the
questions you can see below and put the feed back into graphs so it is
easier to understand. The secondary research I will be doing is the Katz
and Bulmer theory.
Age?
Gender?
Ethnicity?
Genre?
How often they buy magazines ?
How much doe you spend overall?
What they like in their magazines?
3.
4. Questionnaire Data 1
9
8
This is a chart
7 showing the results
6
for the question
hip hop genre. I can clearly
5 r&b
see that R&B was the
rock
4 classic
most popular out of
indie the people I asked to
3
fill in a
2 questionnaire.
1
0
1
5. Questionnaire Data 2
12
This chart is the
10
results of the
question about age. It
8
-13
is a clear that people
13-20 ranging from the ages
6
21-35 of 13- 20 are more
36+
4
likely to my my kind
of magazine.
2
0
1
6. Questionnaire Data 3
12
The question for
10 ethnicity shows
that Caucasian
8
(white) people
white
asian
liked my
6
black magazine the
other most.
4
2
0
1
7. Demographics
Regular examined demographics
include gender, race, age disabilities
employment status and location.
Demographics are the type of
people and the amount of people
living in a certain area.
8. Demographic graph
A- upper middle class, these people are things such as
high managerial or professionals in their job.
B- middle class, these people consist of intermediate
managerial or professionals.
C1- lower middle class, these people are normally
supervisory and junior managerial
C2- Skilled working class, these people are skilled manual
workers.
D- working class, these people are un skilled or semi
skilled manual workers.
E- lowest level of subsidence these are people on the
lowest of income such as pensioners or people on
benefits.
9. Katz and Blulmer theory
The gratification theory is a popular advance to
understanding mass communication. It concentrates more
on the question ‘What do people do with the media’ rather
than ‘what media does to the people’ aiming it at the
audience and thinking more about what they want. The
advance suggests that people use specific media to
complete there needs. For example not everybody who buy
magazines buy’s the magazine to read, they buy them as
part as a style position or to fit in to a certain crowd or
stereo type. A good example of this would be social status.
10. Audience summary
For my magazine I have come to the
conclusion on the feed back I got with the
twenty questionnaires I gave out that the
age range I will direct my magazine
toward is 13-20 year olds. Even though
doing this I know other people in different
age ranges will buy my magazine. The
ethnicity it will be aimed toward are white
and black people as they are the two
highest group of people that responded to
my magazine. Due to the age range I will
be aiming it toward people in the classes
of D,E and this could not be a good thing.
