SlideShare a Scribd company logo
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Feb 4, 2016
@CoryRosenfield
cory@qoints.com
• About Me
• Key Terms & Principles
• Important Documents
• Budgeting Best Practices
• Fundraising 101
• Non-Dilutive Funding Sources
• Questions
• Worksheet
Agenda
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
3
About Me
- Laurier BBA (2 years)
- Fidelity IT – Acquired (Age 20)
- Supernova – Financial Controller
- Conestoga - ACET
- EP, InfiniteSM, Qoints
- Golf|Baseball|Biking|Stocks|Real-Estate|Fantasy-Sports
Cory Ian Rosenfield, EST. 1985 – Thornhill
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
• COGS
• Gross
• Net
• Margin
Key Terms & Principles
• MRR
• Run Rate
• CAC
• LTV
• Churn Rate
• Growth Rate
• Burn Rate
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
• Income Statement
• Balance Sheet
• Cash Flow
• Staffing Sheet
• Sales Projections/Pipeline
*Should all have versions for actual and projected
• Cap Table
• Shareholders Agreement
• ESOP
Important Documents
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
• Fixed vs. Variable Costs
• Get people excited – and they give you FREE stuff
• Equity (and options) are your most valuable resource
• Save 15% for a rainy day
Budgeting Best Practices
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
HOW TO FUND MY BUSINESS??? (in order of cost)
• Revenue
• Grants & Tax Credits
• Loans/Debt
• Equity
• Angel
• VC
• Institutional
Fundraising 101
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
• Ontario Centres of Excellence – Smart Start, Market
Readiness, Etc. (matching commercialization)
• IRAP (technical advancement)
• Enterprise Toronto (regional acceleration)
• MaRS Embark (22-29 for 6 months)
• MaRS Embedded Executive (senior leader for 6 months)
• N1M (regional acceleration)
• MITACS (PHD/Masters students)
• ICTC (hiring under 30)
• CDMN Soft Landing (travel)
• SR&ED (research & development)
• FedDev IBI (accredited investor match)
Non-Dilutive Funding Sources
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
SEED STAGE: incubators, friends & family, angel investors, early VCs
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
Worksheet (Cash Flow Statement)
Feb 4, 2016
@CoryRosenfield
cory@qoints.com
@CoryRosenfield
cory@qoints.com
www.qoints.com
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

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Startup Budgeting 101 - The Grind Bootcamp @ OCAD University

  • 2. • About Me • Key Terms & Principles • Important Documents • Budgeting Best Practices • Fundraising 101 • Non-Dilutive Funding Sources • Questions • Worksheet Agenda Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 3. 3 About Me - Laurier BBA (2 years) - Fidelity IT – Acquired (Age 20) - Supernova – Financial Controller - Conestoga - ACET - EP, InfiniteSM, Qoints - Golf|Baseball|Biking|Stocks|Real-Estate|Fantasy-Sports Cory Ian Rosenfield, EST. 1985 – Thornhill Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 4. • COGS • Gross • Net • Margin Key Terms & Principles • MRR • Run Rate • CAC • LTV • Churn Rate • Growth Rate • Burn Rate Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 5. • Income Statement • Balance Sheet • Cash Flow • Staffing Sheet • Sales Projections/Pipeline *Should all have versions for actual and projected • Cap Table • Shareholders Agreement • ESOP Important Documents Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 6. • Fixed vs. Variable Costs • Get people excited – and they give you FREE stuff • Equity (and options) are your most valuable resource • Save 15% for a rainy day Budgeting Best Practices Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 7. HOW TO FUND MY BUSINESS??? (in order of cost) • Revenue • Grants & Tax Credits • Loans/Debt • Equity • Angel • VC • Institutional Fundraising 101 Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 8. • Ontario Centres of Excellence – Smart Start, Market Readiness, Etc. (matching commercialization) • IRAP (technical advancement) • Enterprise Toronto (regional acceleration) • MaRS Embark (22-29 for 6 months) • MaRS Embedded Executive (senior leader for 6 months) • N1M (regional acceleration) • MITACS (PHD/Masters students) • ICTC (hiring under 30) • CDMN Soft Landing (travel) • SR&ED (research & development) • FedDev IBI (accredited investor match) Non-Dilutive Funding Sources Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 9. SEED STAGE: incubators, friends & family, angel investors, early VCs Feb 4, 2016 @CoryRosenfield cory@qoints.com
  • 11. Worksheet (Cash Flow Statement) Feb 4, 2016 @CoryRosenfield cory@qoints.com