We put together this presentation for the 2017 Sustainability Innovations case competition organized by Rotman Net Impact at the Rotman School of Management. Our team came 3rd out of 12 teams from various MBA programs in the country.

1. What is the best strategy to
facilitate the decarbonization
of existing tower properties?
Sustainability Innovations Case Competition
January 21, 2017
Stakeholder:
Entrepreneurs presenting to Building Owners
Presentation prepared for
Team: Need for SEED
Team Members: Ally Cunliffe | Amber Daniels
Josephine Pham | Safwan Rahman | Carlos Ruiz

2. Situational Analysis
Recommendation
Business Models and SWOT
Financials
Q&A
2
Agenda

3. Situational
Analysis

4. Transportation is the second highest GHG emitter in Canada
4
Source: Environment and Climate Change Canada
GHG Emissions by Sector in Canada

5. Ontario relies
on nuclear,
hydropower
and natural
gas.
QC, BC, MB,
NL, and YT
have
significant
hydroelectric
resources
The Maritimes
rely on hydro,
fossil fuels,
nuclear, and
non-hydro
renewable
resources.
Electricity Trends in Canada
#4
Canada ranks 4th
in renewable
power generation.
Other Provinces:
Alberta - Phase out coal-fired generation by 2030
Saskatchewan - Increase renewable energy to 50% by 2030
Nunavut - Goal of reducing dependence on fossil fuels through energy
conservation and increase renewables
Source: National Energy Board 5

6. Ontario’s GHG Emissions by Sector and Energy Use
6Source: Ontario Ministry of the Environment and Climate Change Source: IESO

7. Recommendation

8. 8
How to Decarbonize Existing Towers?

9. 9
How to Decarbonize Existing Towers?
Recommendation:
Install electric vehicle (EV)
charging stations

10. Exponential growth in 5 years…. THE FUTURE IS CLEAR
Source: International Energy Agency
EV Global Trends
10

11. 11
+500 Public Charging Stations in Ontario by March 2017
Source: Ontario Ministry of Transportation
80-90% of charging
happens at home
Growing Popularity of EVs = More Charging Stations

12. 12
An EV can reduce GHG emissions by 67-95% per vehicle
compared to a gas vehicle.
Even a 10% increase in EVs in 2020 can reduce GHGs by
236,000 metric tonnes in Ontario.
Since 26% of Ontarian household lives in a residential
tower.
Imagine their impact if they have the opportunity to
switch over to EVs.
Impact of EVs on GHG Emissions

13. Business Models
and SWOT

14. Building owners pay 100% to install EV charging stations for
communal usage.
14
Strengths:
- Highest adoption rate for EV
purchases
- Community sharing
- Hassle-free for EV owners
- Help lower GHG emissions
Opportunities:
- Resident attraction and retention
through additional amenities
offered
- Partner with neighbouring
buildings/businesses
Weaknesses:
- Increased maintenance and efforts
- Red tape (applications, condo
board approvals)
Threats:
- Potential changes in Condo law
(Condominium Act)
1. Plug Share/Community Charging

15. 2. Incentive for EV Owners
EV owners receive government grant, up to $1,000 to install
an EV charging station
15
Strengths:
- Own a dedicated charging
station
- Offset cost for charging station
- Lead by example
Opportunities:
- Attract tenants in the market for
a new car (marketing promotion)
- Partner with stakeholders
Weaknesses:
- Highest cost to building owner
- Red tape (applications, condo
board approvals)
Threats:
- Changes in Condo law
(Condominium Act)
- Changes in Government
incentive programs

16. 3. Third Party Vendor
Utilize a third party vendor (e.g. Autochargers) to install EV
charging stations
Vendor will charge a small service fee per use
Building owner could recover some costs by setting a higher
price for premium parking or higher amenity fees
16
Strengths:
- Low cost to building owners
- Could be personal or
community charging model
- Maintenance & administration
covered by 3rd party
Opportunities:
- Encourage competition among 3rd party
vendors
- Attract & retain tenants
- Lead by example
- Increase brand awareness through
stakeholder partnerships
Weaknesses:
- EV owners could be paying
high prices to charge their
cars
Threats:
- Changes in Condo law (Condominium
Act)
- Potential changes in vendor company

17. Financials

18. Level 1: Between $1K - $3K
Level 2: Between $5K - $17K; most common in residential
towers
Level 3: Between $60K- $80K
18Source: Canadian Condominium Institute-Toronto and Plug’n Drive
Cost of Retrofitting

19. $140-160 million in incentives
for EV car owners
$80 million to install charging
stations
Additional funding to replace
older cars, increase public
awareness, etc.
19
Ontario Climate Change Action Plan
Source: Ontario Ministry of the Environment and Climate Change

20. $19.8 million to-date for 485 Level 2 & Level 3 chargers
20
Source: Ontario Ministry of Transportation
Despite all this, 80-90% of charging happens at home.
People need access to charging stations at home.
EVCO Incentives for EV Charging Stations

21. 21
Impact of
Proposal
Transportation is the largest source of GHG emissions in Ontario,
second largest in Canada
10% increase in EVs can reduce GHGs by 236,000 metric tonnes
26% of Ontario households live in towers
Image their impact
Appeal to
Stakeholders
Attract new owners - give EV owners the chance to live in towers
Increase property value and revenue opportunity
Become an early adopter and beat the regulations
Lead by example: EV chargers are billboards for sustainability
Novelty of
Strategy
Thinking outside the box by pushing the (building) envelope
Use an emerging technology and become an innovator
Scalability
EV charging stations can be in every residential building in Canada
Even if current electricity mix remains non-renewable in some
provinces, switching to EVs will reduce GHGs
Addressing transportation is the best strategy to
decarbonize existing tower properties.
In Summary – Chase the Right Rabbit…

22. Thank You
and Q&A
Team: Need for SEED
Team Members: Ally Cunliffe | Amber Daniels
Josephine Pham | Safwan Rahman | Carlos Ruiz