The Business Case for Workplace Charging by Kelly Yearick

Forth
Kelly Yearick, Senior Program Manager
November 16, 2021
kellyy@forthmobility.org
The Business Case for
Workplace Charging
The Opportunity – Electrify Employee Commuting
Transportation
28%
Electric
Power 27%
Industry
22%
Agriculture
10%
Commercial
7%
Residential
5%
Other
1%
Transportation is the only
sector with rising emissions
Personal transportation is the
second largest source of
emissions by your employees
Why Install Charging at the Workplace?
Demonstrates leadership and a commitment to sustainability
Motivates residents/employees to purchase or lease EVs themselves
through greater awareness and access to charging infrastructure
Attracts and retains sustainability-minded residents/employees and
customers
Lowers any fleet ownership and operating costs
More than 60%
of Millennials
are willing to
turn down a job
offer from
companies
without strong
social or
environmental
practices.
1,020 survey participants:
“Millennial Employee
Engagement Study”, Cone
Communications, 2016
Charging at Work is a Preferred Option
On
the
Road
At
Work
At Home
Future EV adopters will
increasingly live in:
• Multi-unit homes, Condos, and
other homes with irregular
parking situations
• Older buildings with minimal
excess electrical panel capacity
• Old homes/buildings with no
excess electrical panel capacity
and or grounding
Your workplace is the second most likely location for EV owners to charge
Charging Infrastructure has huge gaps today
Most metropolitan areas have less than 16% of workplace charging infrastructure that will be needed
Source: Forbes
Electric Vehicle
Adoption Leadership
L a u n c h e d i n 2 0 2 1
EVAL Certification
Resource Hub
T
ools
Registration
CertificationQuestionnaire
Account Profile
Contact Us
Dashboard
COMPANY NAME
Engaging
Employees
Charging Station
Calculator
Initiating w/
Planning &
Evaluation
Incentivizing
Adoption of
E-Mobility
5/ 1
0 1
0/ 1
0
3/ 1
0
UPDATES
CERTIFICATION PROGRESS
RESOURCES
NEW CertificationOptionsAvailable!
Proceed tothe CertificationQuestionnaire
T
ab tomake sure yourbusinessisup todate
fornext yearsguidelines.
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Proceed tothe CertificationQuestionnaire T
ab
tomake sure yourbusinessisup todate
fornext yearsguidelines.
NEW CertificationOptionsAvailable!
Proceed tothe CertificationQuestionnaire T
ab
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fornext yearsguidelines.
You’re so close! Finish the questionnaire to get certified.
Need more information on the next stepsto get certified, try these optionsbelow.
GHG Savings
EVSE
Directory
Installer
Directory
• 8 sections, 42 questions
• Get points for:
• Engaging Employees
• Initiating with Planning and Evaluation
• Incentivizing Adoption of E-Mobility
• Advancing access to charging stations
• Adopting Smart Tools
• Addressing Fleet Emissions
• Showcasing Broader Sustainable Transportation
Leadership
• Leading with Innovative and Regional Programs
Leverage Resources
•Webinars + Workshops
•Template Surveys and Forms
•Directory of Local Providers and
Installers
•Employee Education Resources
•Toolkit describing roadmap for program
implementation
•Best practices and program
considerations
forthmobility.org
WHY INSTALLELECTRIC
VEHICLECHARGERS
ATYOURWORKPLACE?
Boost Your Brand and Your BottomLine
Clear theAir
ANNUALCO2 EMSSIONS
in Indianapolis
(Gramsof Carbon/ Mile)
Thecost tobuy andinstall a vehiclecharger
rangesfrom$4,000 to$1
0,000 —
and your company may
qualify for publicincentives
tohelp pay thecost.
Gas Car
Plug-
In
Hybrid Car
+
Battery
Electric Car
Sources: Gallup WorkforcePoll, 201
5, National Marketing InstituteAdecco, BloombergNEF,
Unionof ConcernedScientists, Minnesota PollutionControl Agency, U.S. Department of Energy
Make your parking
lot your best
marketing tool
Decrease
your carbon
footprint
E
arn LEED
points
Attract and
retain innovative
employees
EnergizeEmpolyeeswith a Low-
Cost Perk
Health
insurance
$8.25/ day
Gym
membership
$4.1
6/ day
Company
cellphone
$3.40/ day
LEVEL2
CHARGING
<$1
.50/ day
LEVEL1
CHARGING
<$0.60/ day
Cof ee
$2.50/ day
EV driverspay only
99 centstodrivethe
samedistanceasa
gallonof gasin a
conventional car
99¢
Vehiclesonthe
road will be
electricby 2040
54m
Employeeswith
workplacecharging
are6 timesmore
likely todrivean
electricvehicle
6x
Of employeesbelieve
their employers
should bedoing more
for theenvironment
52%
ShowMetheMoney
229g
194g
381g
•Fossil-fuel free fleet commitments by 2030 -
buy in from leadership and City Council
•Policy is to install EV chargers in new
constructions
•Participate in local TDM program
•Next steps: implementing employee
charging policies to ensure maximum
utilization of and access to chargers
Highlights from two GOLD Certified Organizations
City of Hillsboro Portland State University
•Urban university with priority focus on
promoting public transportation, biking,
walking
•Partner with local bikeshare, e-scooter and
carshare companies
•EV charging spaces have enforced time
limits and fines for non-EVs
•Next steps: as extension of TDM program
surveying, add questions to better
understand charger demand and utilization
to inform planning
Learnings to Date
•Not all organizations are created equal – no one size fits all approach
•Peer to peer knowledge sharing is key, desirable
•Additional, accessible and centralized resources
•Provide opportunities for similar organizations to share stories
•Many organizations are working through questions around policies and
equipment selection in real time
•Designing programs with equitable outcomes in mind is challenging but doable!
What’s Next
•The U.S. Department of Energy has identified workplace charging as a priority funding
area and has just awarded $12M to accelerate its adoption
•We’ll be working to scale this program nationwide along with several national and
regional partners
•Interested in learning more? Contact me!
Kelly Yearick
kellyy@forthmobility.org
forthmobility.org
Thank you!
Photo @Dylan VanWeelden
1 of 13

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The Business Case for Workplace Charging by Kelly Yearick

  • 1. Kelly Yearick, Senior Program Manager November 16, 2021 kellyy@forthmobility.org The Business Case for Workplace Charging
  • 2. The Opportunity – Electrify Employee Commuting Transportation 28% Electric Power 27% Industry 22% Agriculture 10% Commercial 7% Residential 5% Other 1% Transportation is the only sector with rising emissions Personal transportation is the second largest source of emissions by your employees
  • 3. Why Install Charging at the Workplace? Demonstrates leadership and a commitment to sustainability Motivates residents/employees to purchase or lease EVs themselves through greater awareness and access to charging infrastructure Attracts and retains sustainability-minded residents/employees and customers Lowers any fleet ownership and operating costs
  • 4. More than 60% of Millennials are willing to turn down a job offer from companies without strong social or environmental practices. 1,020 survey participants: “Millennial Employee Engagement Study”, Cone Communications, 2016
  • 5. Charging at Work is a Preferred Option On the Road At Work At Home Future EV adopters will increasingly live in: • Multi-unit homes, Condos, and other homes with irregular parking situations • Older buildings with minimal excess electrical panel capacity • Old homes/buildings with no excess electrical panel capacity and or grounding Your workplace is the second most likely location for EV owners to charge
  • 6. Charging Infrastructure has huge gaps today Most metropolitan areas have less than 16% of workplace charging infrastructure that will be needed Source: Forbes
  • 7. Electric Vehicle Adoption Leadership L a u n c h e d i n 2 0 2 1
  • 8. EVAL Certification Resource Hub T ools Registration CertificationQuestionnaire Account Profile Contact Us Dashboard COMPANY NAME Engaging Employees Charging Station Calculator Initiating w/ Planning & Evaluation Incentivizing Adoption of E-Mobility 5/ 1 0 1 0/ 1 0 3/ 1 0 UPDATES CERTIFICATION PROGRESS RESOURCES NEW CertificationOptionsAvailable! Proceed tothe CertificationQuestionnaire T ab tomake sure yourbusinessisup todate fornext yearsguidelines. NEW CertificationOptionsAvailable! Proceed tothe CertificationQuestionnaire T ab tomake sure yourbusinessisup todate fornext yearsguidelines. NEW CertificationOptionsAvailable! Proceed tothe CertificationQuestionnaire T ab tomake sure yourbusinessisup todate fornext yearsguidelines. You’re so close! Finish the questionnaire to get certified. Need more information on the next stepsto get certified, try these optionsbelow. GHG Savings EVSE Directory Installer Directory • 8 sections, 42 questions • Get points for: • Engaging Employees • Initiating with Planning and Evaluation • Incentivizing Adoption of E-Mobility • Advancing access to charging stations • Adopting Smart Tools • Addressing Fleet Emissions • Showcasing Broader Sustainable Transportation Leadership • Leading with Innovative and Regional Programs
  • 9. Leverage Resources •Webinars + Workshops •Template Surveys and Forms •Directory of Local Providers and Installers •Employee Education Resources •Toolkit describing roadmap for program implementation •Best practices and program considerations forthmobility.org WHY INSTALLELECTRIC VEHICLECHARGERS ATYOURWORKPLACE? Boost Your Brand and Your BottomLine Clear theAir ANNUALCO2 EMSSIONS in Indianapolis (Gramsof Carbon/ Mile) Thecost tobuy andinstall a vehiclecharger rangesfrom$4,000 to$1 0,000 — and your company may qualify for publicincentives tohelp pay thecost. Gas Car Plug- In Hybrid Car + Battery Electric Car Sources: Gallup WorkforcePoll, 201 5, National Marketing InstituteAdecco, BloombergNEF, Unionof ConcernedScientists, Minnesota PollutionControl Agency, U.S. Department of Energy Make your parking lot your best marketing tool Decrease your carbon footprint E arn LEED points Attract and retain innovative employees EnergizeEmpolyeeswith a Low- Cost Perk Health insurance $8.25/ day Gym membership $4.1 6/ day Company cellphone $3.40/ day LEVEL2 CHARGING <$1 .50/ day LEVEL1 CHARGING <$0.60/ day Cof ee $2.50/ day EV driverspay only 99 centstodrivethe samedistanceasa gallonof gasin a conventional car 99¢ Vehiclesonthe road will be electricby 2040 54m Employeeswith workplacecharging are6 timesmore likely todrivean electricvehicle 6x Of employeesbelieve their employers should bedoing more for theenvironment 52% ShowMetheMoney 229g 194g 381g
  • 10. •Fossil-fuel free fleet commitments by 2030 - buy in from leadership and City Council •Policy is to install EV chargers in new constructions •Participate in local TDM program •Next steps: implementing employee charging policies to ensure maximum utilization of and access to chargers Highlights from two GOLD Certified Organizations City of Hillsboro Portland State University •Urban university with priority focus on promoting public transportation, biking, walking •Partner with local bikeshare, e-scooter and carshare companies •EV charging spaces have enforced time limits and fines for non-EVs •Next steps: as extension of TDM program surveying, add questions to better understand charger demand and utilization to inform planning
  • 11. Learnings to Date •Not all organizations are created equal – no one size fits all approach •Peer to peer knowledge sharing is key, desirable •Additional, accessible and centralized resources •Provide opportunities for similar organizations to share stories •Many organizations are working through questions around policies and equipment selection in real time •Designing programs with equitable outcomes in mind is challenging but doable!
  • 12. What’s Next •The U.S. Department of Energy has identified workplace charging as a priority funding area and has just awarded $12M to accelerate its adoption •We’ll be working to scale this program nationwide along with several national and regional partners •Interested in learning more? Contact me!