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How Steve Jobs Would Disrupt The Truck & Bus Industry
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Johan Ronnestam
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My keynote at the World Truck & Bus Forum in Gothenburg 2010.
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How Steve Jobs Would Disrupt The Truck & Bus Industry
1.
7 things
Steve Jobs would do to disrupt the Truck industry business Truck & Bus World Forum Gothenburg 2010 11 07 Johan Ronnestam www.ronnestam.com @ronnestam Tuesday, December 7, 2010
2.
Google Keyword: Johan
Ronnestam Tuesday, December 7, 2010
3.
http://www.youtube.com/watch?v=Atmk07Otu9U Tuesday, December 7,
2010
4.
Why Google? Tuesday, December
7, 2010
5.
They’re
asking the right questions Tuesday, December 7, 2010
6.
Why does
a truck need to be big? Tuesday, December 7, 2010
7.
Are they big
enough? Tuesday, December 7, 2010
8.
Why do you
have to steer it? Tuesday, December 7, 2010
9.
Should we
make money on selling trucks? Tuesday, December 7, 2010
10.
Why a truck? Tuesday,
December 7, 2010
11.
People do things
based on how things have been done Tuesday, December 7, 2010
12.
Innovation anyone? Tuesday, December
7, 2010
13.
Tuesday, December 7,
2010
14.
7 things
Steve would do to disrupt your business Tuesday, December 7, 2010
15.
A
B Tuesday, December 7, 2010
16.
A
B Sender Reciever Tuesday, December 7, 2010
17.
1. Build Trucks
for humans Tuesday, December 7, 2010
18.
2. Embrace
dramatic design Tuesday, December 7, 2010
19.
A truck that
makes you go wow! Tuesday, December 7, 2010
20.
3.
20% More performance 20% Safer 20% More fuel effiecient Tuesday, December 7, 2010
21.
This is where
you wanna be ...you end up here Insight & set your mind free from references Tuesday, December 7, 2010
22.
3. Rethink
steering Tuesday, December 7, 2010
23.
Technology
exist to serve humans, not the other way around Tuesday, December 7, 2010
24.
4. Focus on
the one driver Tuesday, December 7, 2010
25.
Tuesday, December 7,
2010
26.
4. Screens
everywhere Tuesday, December 7, 2010
27.
Screens can be
updated, open sourced , opened up to 3rd party developers and customized Tuesday, December 7, 2010
28.
5. Steve would
have truck drivers creating a personal profile to keep for life Tuesday, December 7, 2010
29.
Slide to unlock
your Truck Tuesday, December 7, 2010
30.
6. Sell it
cheap and capitalize on apps, services and upgrades Tuesday, December 7, 2010
31.
7. Name it
iTruck Tuesday, December 7, 2010
32.
What would
do? Tuesday, December 7, 2010
33.
1. Google
would open source it Tuesday, December 7, 2010
34.
Summary Tuesday, December 7,
2010
35.
Don’t worry about
known competitors. Worry about the ones you’ve never heard of... Tuesday, December 7, 2010
36.
You’re building service
platforms. Not a vehicles Tuesday, December 7, 2010
37.
Build trucks and
busses for Pakistan, India and Ch.. They’ll build theirs for us... Tuesday, December 7, 2010
38.
0% emissions
- 50% emissions Tuesday, December 7, 2010
39.
Your future product
is 100% digital - made out of material. Tuesday, December 7, 2010
40.
Someone will
Open Source your business Tuesday, December 7, 2010
41.
Go! Tuesday, December 7,
2010
Download now