sponsors




Sunday, August 8, 2010
Mobile Strategy &
                 Product Developemnt.
                            Andrew W. Donoho,
                    ...
Who Am I?

                         I Head a Small iPhone Development
                         Consulting Practice.
      ...
The
      iRush
        is
     almost
       over.
Sunday, August 8, 2010
The
                iFairy
               retired.

                          <http://www.flickr.com/photos/bronwyn_2007/>...
It’s
        About
         the
       Business.
                         L.Gnome <http://www.flickr.com/photos/lgnome/>

...
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
100+ Million Devices


Sunday, August 8, 2010
Lester: <http://en.wikipedia.org/wiki/User:Lester>




Sunday, August 8, 2010
Feb. 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
What About Developing for:

                          Nokia S60?

                          BlackBerry?

                 ...
Which One?




Sunday, August 8, 2010
Which One?




Sunday, August 8, 2010
systems in use by Quartz and Mac OS X.

                          Figure 2-3        View coordinate system

              ...
What about
                          Android?


Sunday, August 8, 2010
Moto Droid




Sunday, August 8, 2010
HTC Hero Pro 2




Sunday, August 8, 2010
Moto Cliq & RIM Storm 2




Sunday, August 8, 2010
Group Decision:
                          Market Data or
                         Active Workshop?

Sunday, August 8, 2010
Sunday, August 8, 2010
iTunes:
                          It’s a Channel,
                         Not a Marketing
                               ...
The
                iFairy
               retired.

                          <http://www.flickr.com/photos/bronwyn_2007/>...
You still have to
                          create durable
                             demand.

Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
Sunday, August 8, 2010
There is still lots of
                         money being made.


Sunday, August 8, 2010
Sunday, August 8, 2010
Maybe
                      the
                    iFairy
                     didn’t
                    retire.
       ...
Workshop
                         Define the market and market size.
                         Matching the Tech. to the op...
Sunday, August 8, 2010
Define the Market
                         Want help with their Twitter stream.
                          They have no tim...
Pick The Platform
                         Tweetfall & Screen Real Estate
                         Desktop or Slate? Value...
Match the Technology

                         iPad screen ==> large visualization.
                          We’re just s...
Validate Your Choices
                         Follow Lean Startup Methodologies
                         Implement Early,...
Go To Market
                         MVP “whisper” campaign. (Too quiet)
                         PR session here are use...
What was that
                         about the Business?


Sunday, August 8, 2010
Questions?
                         Contact: Andrew W. Donoho,
                          Donoho Design Group, L.L.C.

    ...
sponsors




Sunday, August 8, 2010
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Mobile Strategy & Product Dev. - iRush

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Foils from my Presentation at ProductCamp - Austin.

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Mobile Strategy & Product Dev. - iRush

  1. 1. sponsors Sunday, August 8, 2010
  2. 2. Mobile Strategy & Product Developemnt. Andrew W. Donoho, Donoho Design Group, L.L.C. awd@DDG.com Sunday, August 8, 2010
  3. 3. Who Am I? I Head a Small iPhone Development Consulting Practice. I also Write iPhone Code Myself. Former Technology Strategy Analyst. Award Winning Mac OS App & HW Dev. Sunday, August 8, 2010
  4. 4. The iRush is almost over. Sunday, August 8, 2010
  5. 5. The iFairy retired. <http://www.flickr.com/photos/bronwyn_2007/> Sunday, August 8, 2010
  6. 6. It’s About the Business. L.Gnome <http://www.flickr.com/photos/lgnome/> Sunday, August 8, 2010
  7. 7. Sunday, August 8, 2010
  8. 8. Sunday, August 8, 2010
  9. 9. Sunday, August 8, 2010
  10. 10. 100+ Million Devices Sunday, August 8, 2010
  11. 11. Lester: <http://en.wikipedia.org/wiki/User:Lester> Sunday, August 8, 2010
  12. 12. Feb. 2010 Sunday, August 8, 2010
  13. 13. Sunday, August 8, 2010
  14. 14. What About Developing for: Nokia S60? BlackBerry? Android? Pré? Market Size and Development Costs Sunday, August 8, 2010
  15. 15. Which One? Sunday, August 8, 2010
  16. 16. Which One? Sunday, August 8, 2010
  17. 17. systems in use by Quartz and Mac OS X. Figure 2-3 View coordinate system Standard coordinates (0,0) x y 320h x 480v As you write your interface code, be aware of the coordinate system currently in view object maintains its own local coordinate system. All drawing in a view occ local coordinate system. The frame rectangle for each view, however, is specified u of its parent view, and coordinates delivered as part of an event object are specifie system of the enclosing window. For convenience, the UIWindow and UIView cla to convert back and forth between the coordinate systems of different objects. Sunday, August 8, 2010
  18. 18. What about Android? Sunday, August 8, 2010
  19. 19. Moto Droid Sunday, August 8, 2010
  20. 20. HTC Hero Pro 2 Sunday, August 8, 2010
  21. 21. Moto Cliq & RIM Storm 2 Sunday, August 8, 2010
  22. 22. Group Decision: Market Data or Active Workshop? Sunday, August 8, 2010
  23. 23. Sunday, August 8, 2010
  24. 24. iTunes: It’s a Channel, Not a Marketing Engine Sunday, August 8, 2010
  25. 25. The iFairy retired. <http://www.flickr.com/photos/bronwyn_2007/> Sunday, August 8, 2010
  26. 26. You still have to create durable demand. Sunday, August 8, 2010
  27. 27. Sunday, August 8, 2010
  28. 28. Sunday, August 8, 2010
  29. 29. Sunday, August 8, 2010
  30. 30. Sunday, August 8, 2010
  31. 31. Sunday, August 8, 2010
  32. 32. Sunday, August 8, 2010
  33. 33. Sunday, August 8, 2010
  34. 34. There is still lots of money being made. Sunday, August 8, 2010
  35. 35. Sunday, August 8, 2010
  36. 36. Maybe the iFairy didn’t retire. <http://www.flickr.com/photos/bronwyn_2007/> Sunday, August 8, 2010
  37. 37. Workshop Define the market and market size. Matching the Tech. to the opportunity. Make the platform choices to ser ve that opportunity. Validate your technology choice. Go to market. Sunday, August 8, 2010
  38. 38. Sunday, August 8, 2010
  39. 39. Define the Market Want help with their Twitter stream. They have no time. They are over whelmed. ch@tter (view in Feb. 2010) 70+ million Twitter users. Strong iPhone Community. Entrenched Competitors. Sunday, August 8, 2010
  40. 40. Pick The Platform Tweetfall & Screen Real Estate Desktop or Slate? Value prop was based upon making Twitter stream more fun. Always on net work. ==> iPad In April, we hoped for 1 million iPad users in 30 days. (3 million in 60 days. WoW!) Sunday, August 8, 2010
  41. 41. Match the Technology iPad screen ==> large visualization. We’re just starting here. Database ==> allows for more complex analysis. New algorithm’s are coming. Sunday, August 8, 2010
  42. 42. Validate Your Choices Follow Lean Startup Methodologies Implement Early, (on cardboard if you have to.) Interviews are critical. Standing offer to listen to your design ideas and buy you a beer to boot. Sunday, August 8, 2010
  43. 43. Go To Market MVP “whisper” campaign. (Too quiet) PR session here are useful. Build in techniques to directly engage your customers. Offer to follow our @chatter_online Encourage folks to write a review. Sunday, August 8, 2010
  44. 44. What was that about the Business? Sunday, August 8, 2010
  45. 45. Questions? Contact: Andrew W. Donoho, Donoho Design Group, L.L.C. awd@DDG.com +1 (512) 750-7596 Sunday, August 8, 2010
  46. 46. sponsors Sunday, August 8, 2010

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