How Steve Jobs Would Disrupt The Truck & Bus Industry
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My keynote at the World Truck & Bus Forum in Gothenburg 2010.
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How Steve Jobs Would Disrupt The Truck & Bus Industry
- 1. 7 things Steve Jobs would do to disrupt the Truck industry business Truck & Bus World Forum Gothenburg 2010 11 07 Johan Ronnestam www.ronnestam.com @ronnestam Tuesday, December 7, 2010
- 2. Google Keyword: Johan Ronnestam Tuesday, December 7, 2010
- 4. Why Google? Tuesday, December 7, 2010
- 5. They’re asking the right questions Tuesday, December 7, 2010
- 6. Why does a truck need to be big? Tuesday, December 7, 2010
- 7. Are they big enough? Tuesday, December 7, 2010
- 8. Why do you have to steer it? Tuesday, December 7, 2010
- 9. Should we make money on selling trucks? Tuesday, December 7, 2010
- 10. Why a truck? Tuesday, December 7, 2010
- 11. People do things based on how things have been done Tuesday, December 7, 2010
- 12. Innovation anyone? Tuesday, December 7, 2010
- 13. Tuesday, December 7, 2010
- 14. 7 things Steve would do to disrupt your business Tuesday, December 7, 2010
- 15. A B Tuesday, December 7, 2010
- 16. A B Sender Reciever Tuesday, December 7, 2010
- 17. 1. Build Trucks for humans Tuesday, December 7, 2010
- 18. 2. Embrace dramatic design Tuesday, December 7, 2010
- 19. A truck that makes you go wow! Tuesday, December 7, 2010
- 20. 3. 20% More performance 20% Safer 20% More fuel effiecient Tuesday, December 7, 2010
- 21. This is where you wanna be ...you end up here Insight & set your mind free from references Tuesday, December 7, 2010
- 22. 3. Rethink steering Tuesday, December 7, 2010
- 23. Technology exist to serve humans, not the other way around Tuesday, December 7, 2010
- 24. 4. Focus on the one driver Tuesday, December 7, 2010
- 25. Tuesday, December 7, 2010
- 26. 4. Screens everywhere Tuesday, December 7, 2010
- 27. Screens can be updated, open sourced , opened up to 3rd party developers and customized Tuesday, December 7, 2010
- 28. 5. Steve would have truck drivers creating a personal profile to keep for life Tuesday, December 7, 2010
- 29. Slide to unlock your Truck Tuesday, December 7, 2010
- 30. 6. Sell it cheap and capitalize on apps, services and upgrades Tuesday, December 7, 2010
- 31. 7. Name it iTruck Tuesday, December 7, 2010
- 32. What would do? Tuesday, December 7, 2010
- 33. 1. Google would open source it Tuesday, December 7, 2010
- 34. Summary Tuesday, December 7, 2010
- 35. Don’t worry about known competitors. Worry about the ones you’ve never heard of... Tuesday, December 7, 2010
- 36. You’re building service platforms. Not a vehicles Tuesday, December 7, 2010
- 37. Build trucks and busses for Pakistan, India and Ch.. They’ll build theirs for us... Tuesday, December 7, 2010
- 38. 0% emissions - 50% emissions Tuesday, December 7, 2010
- 39. Your future product is 100% digital - made out of material. Tuesday, December 7, 2010
- 40. Someone will Open Source your business Tuesday, December 7, 2010
- 41. Go! Tuesday, December 7, 2010