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FMCG Sector Trends and Analysis in India
- 3. CONTENTS • RECENT TRENDS • INDIA WITH A LEAD • MARKET TRENDS • PORTER FIVE FORCE ANALYSIS • DEMONETIZATION IMPACT ON FMCG. • GROWTH AND OPPORTUNITIES Data source - www.ibef.org , www. economictimes.indiatimes.com
- 4. RECENT TRENDS • FMCG firms to see 5-6% drop in bottom line in Q3 on note ban. • Government plans single policy for retail, FMCG and e-commerce. • Patanjali becomes 3rd largest FMCG seller at future retail. • ITC to focus on nutrition, health for FMCG. • FMCG companies slash marketing spends, postpone new product rollouts. Data source - www.ibef.org , www. economictimes.indiatimes.com
- 5. Data source - www.ibef.org , www. economictimes.indiatimes.com SECTOR GROWTH TRENDS Data source - www.ibef.org , www. economictimes.indiatimes.com
- 6. FMCG IN INDIA Data source - www.ibef.org , www. economictimes.indiatimes.com
- 7. Data source - www.ibef.org , www. economictimes.indiatimes.com
- 8. FMCG SECTOR SEGMENTS IN INDIA • FMCG is the fourth largest sector in the Indian economy • Household and Personal Care is the leading segment, • Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector • Retail market in India is estimated to reach USD1 trillion by 2020 from USD600 billion in 2016, with modern trade expected to grow at 20% per annum. Data source - www.ibef.org , www. economictimes.indiatimes.com
- 9. PORTERS FIVE FORCE ANALYSIS Data source - www.ibef.org , www. economictimes.indiatimes.com
- 10. COMPANY SHARES Data source - www.ibef.org , www. economictimes.indiatimes.com Data source - www.ibef.org , www. economictimes.indiatimes.com
- 11. DEMONETISATION-IMPACT ON FMCG • Sales of the industry have gone down by 1-1.5% or Rs 3,840 crore in November, compared to October. • Data revealed that retailers are stocking goods lesser than ever before due to cash and supply constraints • Sales of refined oil, agarbattis, beverages and packaged tea fell about 3-4%. • Rural sector accounts for 40% of total FMCG sales in the country, and around 70% of FMCG consumers live in rural India. Data source - www.ibef.org , www. economictimes.indiatimes.com
- 12. Data source - www.ibef.org , www. economictimes.indiatimes.com GROWTH RATE
- 13. GROWTH AND OPPORTUNITY • The consumer durables market is expected to reach US$ 12.5 billion in 2016 and US$ 20.6 billion by 2020. • Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in India • The FMCG sector has grown at an annual average of about 11 per cent over the last decade. • Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market • The Government of India's policies and regulatory frameworks GIVE A 51% FDI APPROVAL. Data source - www.ibef.org , www. economictimes.indiatimes.com
- 14. SOURCES • http://economictimes.indiatimes.com/jobs/higher-pay-biggest-bait-for- fmcg-talent-moving-to-ecommerce/articleshow/55102759.cms • http://economictimes.indiatimes.com/industry/cons- products/fmcg/demonetisation-beneficial-for-organised-fmcg-players- dabur/articleshow/55818094.cms • http://economictimes.indiatimes.com/topic/FMCG • www.ibef.org Data source - www.ibef.org , www. economictimes.indiatimes.com