The document discusses how publicity and exposure alone do not guarantee business success. While exposure is important, a brand's story, products, customer relationships, and promises are more critical. A company's visual identity and logo should reflect its business and objectives, and stand out through repeated exposure. Successful rebranding cases are shown where the new logos and branding capture the essence of those businesses effectively.

2. .Publicity
Is all publicity good publicity?
solutions by
brown ink design
design
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3. If you live by publicity, you’ll
probably die by publicity.
Russell Baker
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4. .Exposure
Does exposure
guarantee success?
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5. .Retail Example
Main road, large signs, average
12,000 cars driving past a day.
Does this guarantee success?
OLD logo NEW logo
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6. Some success stories
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7. One very large failure!
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8. .Website Exposure
Does ranking number one on
Google guarantee success?
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9. So how do you guarantee
success in business?
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10. You CAN’T!
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11. Successful businesses, do
have a number of things in
common. They understand
themselves and know what
their customer wants.
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12. .Your Brand
1. Your story
2. Your product or service
3. Your customer relationships
4. Your promise
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13. .The Story
Story + Telling
The story must come first, great
stories like great ideas withstand
trends and live longer.
Idea + Aesthetics
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14. .Your Visual Message
1. What does it say?
2. Does it match your objectives?
3. Does it reflect your business?
4. Does it stand out?
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15. Why is your visual
message important?
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16. Macquarie
Macquarie
Macquarie
Macquarie
Yellow Stages
A A
S
B
Yellow Stages
A A BNI Presentation Brown Ink Design . page 16
S
B

17. cow do
Sit For Reading
Enjoyable, Relaxing & Educational
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18. .Why does this happen?
The human brain in most
cases will recognise shapes
and colours before words.
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19. .What have we learned?
Exposure is important, and
brand recognition increases
with repeated exposure.
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20. .Your message?
The story and the way you
present this is extremely
important. A logo can convey
the character of the business.
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21. Re-branding Geelong Monitoring Services
GEELONG
MONITORING SERVICES
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22. Re-branding Geelong Monitoring Services
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23. Re-branding Geelong Monitoring Services
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24. Re-branding Geelong Monitoring Services
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25. Re-branding Cafe Meals – Time For Youth
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26. Re-branding Cafe Meals – Time For Youth
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27. New branding – Desyco Construction
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28. New branding – Desyco Construction
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29. New branding – Enga
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30. New branding – Surfcoast Wholefoods
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31. New branding – Surfcoast Wholefoods
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32. New branding – Whale Spout
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33. New branding – Whale Spout Press and Digital Advertising
Handmade children’s
clothes & accessories
– encouraging kids
to be kids.
www.whalespout.com.au
Handmade children’s Handmade children’s
clothes & accessories – clothes & accessories –
encouraging kids to be kids.
encouraging kids to be kids.
www.whalespout.com.au www.whalespout.com.au
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34. Re-brand No. 2
TIGER MOTH TESTIMONIALS
IMAGE FLIGHTS AIRCRAFT
GALLERY READ ABOUT OUR HISTORY
BUY NOW CLIENT’S EXPERIENCES
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35. Your brand should leave a
mark, not a stain.
Rodney Brown
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36. .Ideal referral
. tart-up business requiring a complete
S
branding package eg. logo, stationery,
brochure, signage etc
. stablished business needing to update
E
their branding.
www.brownink.com.au
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