SlideShare a Scribd company logo
1 of 6
L U C A S P O W E L L
Conventions of campaigns
Slogans
 Most products have
slogans as it gives the
customers something to
remember the company
by. Every slogan is
normally short and
catchy and not hard to
forget.
Posters
 Posters are used everywhere bus stops, train stations,
the underground pretty much any where a lot of
people will walk past. They will normally have a
picture to catch the people’s eye then a bit of text
whether it’s funny or shocking but it normally links to
the theme of the picture and then finally it will have
the logo of the company.
Leaflets
 Leaflets give people information on the brand or
company that they couldn’t get from a poster or
billboard.
Billboard
 Billboards are everywhere and it gives brands places
to advertise where hundreds of people will pass it
everyday like motorways in London.
Logo
 Logo’s give the customer something to remember the
brand by. It’s the face of the company and every
brand has a different logo.

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Conventions of campaigns lucas

  • 1. L U C A S P O W E L L Conventions of campaigns
  • 2. Slogans  Most products have slogans as it gives the customers something to remember the company by. Every slogan is normally short and catchy and not hard to forget.
  • 3. Posters  Posters are used everywhere bus stops, train stations, the underground pretty much any where a lot of people will walk past. They will normally have a picture to catch the people’s eye then a bit of text whether it’s funny or shocking but it normally links to the theme of the picture and then finally it will have the logo of the company.
  • 4. Leaflets  Leaflets give people information on the brand or company that they couldn’t get from a poster or billboard.
  • 5. Billboard  Billboards are everywhere and it gives brands places to advertise where hundreds of people will pass it everyday like motorways in London.
  • 6. Logo  Logo’s give the customer something to remember the brand by. It’s the face of the company and every brand has a different logo.