Law Firm Branding

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Strong branding starts with a product or service that consistently delights your clients. External elements like brand name, logo, and tag line, remind them of that experience. But there’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag line below it. Find out about the practical and psychological factors that go into creating brand elements like logos and tag lines. We’ll also show examples of what works and what doesn’t, and how to be consistent when using these elements in your marketing and advertising efforts.

Marketing

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Unique & Singular Focus
Unique coffeehouse experience.
Exquisite luxury and sports cars.
Rapid, reliable deliveries.

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Powerful Tagline
Just do it.
Think different.
The ultimate driving machine.

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Powerful Tagline
Practice with purpose.
Results, not hours.
Making a difference
is our practice.

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Additional Considerations
•Who Your Clients Are
•Mission Statement
•Corporate Values
•Product/Service Offerings
•Authentic

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Choosing A Color

Black and White
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Scalability
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Fonts: Serif vs. Sans Serif

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Sans Serif

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Brands That Got It Right

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Consider Minor Changes

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Consult A Professional

Legal Marketing Series
Let’s get in touch!
tim@rocketmatter.com
michael.miceli@rocketmatter.com
rocketmatter.com
legalproductivity.com
rocketx1.com
Tim Baran
Community Director, Rocket Matter
Mike Miceli
Marketing Director
Taylor TenBrook
Account Manager

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Your Brand is literally the complete experience that your prospects and customers have with your business. Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality. We will help you to identify and match, from customer view, emotional benefits to each customer and segment type. Are you ready..? Let's get started..! Connect with us on Facebook https://www.facebook.com/FawcettGroup.BrandMarketingFolsom

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Law Firm Branding

1. Legal Marketing Series Building a Strong Law Firm Brand: Logos, Tag Lines & Psychology. Oh My! Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director, Rocket Matter Taylor TenBrook Account Manager, Rocket X1Aug 7, 2014

2. What Is A Brand? www.rocketmatter.com 888-432-1529

3. What Is A Brand? www.rocketmatter.com 888-432-1529

4. Build Your Brand www.rocketmatter.com 888-432-1529

5. www.rocketmatter.com 888-432-1529 Your Brand Is Your Product or Service

6. www.rocketmatter.com 888-432-1529 Unique & Singular Focus Unique coffeehouse experience. Exquisite luxury and sports cars. Rapid, reliable deliveries.

7. www.rocketmatter.com 888-432-1529 Brand Promise

8. www.rocketmatter.com 888-432-1529 Brand Congruency

9. www.rocketmatter.com 888-432-1529 Powerful Tagline Just do it. Think different. The ultimate driving machine.

10. www.rocketmatter.com 888-432-1529 Powerful Tagline Practice with purpose. Results, not hours. Making a difference is our practice.

11. www.rocketmatter.com 888-432-1529 Additional Considerations •Who Your Clients Are •Mission Statement •Corporate Values •Product/Service Offerings •Authentic

12. www.rocketmatter.com 888-432-1529 Additional Considerations •Build A Brand That You Are Passionate About •Consider What Is Really Driving Your Business •Durable •The Human Element •Must Remain Fluid

13. www.rocketmatter.com 888-432-1529 Conducting A Brand Audit

14. www.rocketmatter.com 888-432-1529 Reinventing/Refreshing •Deﬁne Your Destination •Leverage Your Uniqueness/Differences •Broaden Your Appeal •Show Your True Value To Potential Clients •The New Brand Has 2 Owners •Become The Brand Champion-Groom Your Ambassadors

15. www.rocketmatter.com 888-432-1529 Logo Design Considerations •Intrinsic Values •Competitors in the same vertical

16. www.rocketmatter.com 888-432-1529 Choosing A Color

17. www.rocketmatter.com 888-432-1529

18. www.rocketmatter.com 888-432-1529

19. Black and White www.rocketmatter.com 888-432-1529

20. Scalability www.rocketmatter.com 888-432-1529

21. www.rocketmatter.com 888-432-1529 Fonts: Serif vs. Sans Serif

22. www.rocketmatter.com 888-432-1529 Serif

23. www.rocketmatter.com 888-432-1529 Sans Serif

24. www.rocketmatter.com 888-432-1529 Brands That Got It Right

25. www.rocketmatter.com 888-432-1529 Brand That Missed the Mark on Brand Evolution

26. www.rocketmatter.com 888-432-1529 Brand That Missed the Mark on Re-Branding

27. www.rocketmatter.com 888-432-1529 Evaluate Your Logo •Does it represent your ﬁrms values? •Represent the promise to your clients? •Translate well in Black and White? •Scaleable? •Letterhead, envelopes, business cards, billboards, shirts, etc.

28. www.rocketmatter.com 888-432-1529 Consider Minor Changes

29. www.rocketmatter.com 888-432-1529 Consult A Professional

30. Legal Marketing Series Let’s get in touch! tim@rocketmatter.com michael.miceli@rocketmatter.com rocketmatter.com legalproductivity.com rocketx1.com Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director Taylor TenBrook Account Manager

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