Atha Corporation Strategic Alignment Worksheet: Sales and Marketing Functional Area Your Name: Overview Use this strategic alignment worksheet (SAW) to complete your management activities in planning, organizing, leading, and controlling for the Atha Corporation scenario. Refer to each course assessment for further instructions.Checklist for the Sales and Marketing Area SAW Mary Atha, CEO, has provided this checklist of overall organization goals for the sales and marketing area. Read the checklist and use it as a point of reference for your development of this SAW. Double Atha sales without lowering price. Increase international sales. Ensure accurate, on-time delivery. Plan, organize, lead, and control the resources of sales and marketing department to meet the organizational goal of growing the business by 100%. Section 1: Goals and Activities Develop goals for this functional area and create supporting activities for achieving each goal. (Add more rows if needed.) Goals: Supporting activities: 1. Retain existing employees. What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 2. Add seven new employees. What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 3. Create new organizational chart for the sales and marketing area. What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 4. Improve employee performance. What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 5. [Insert new goal here.] What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 6. [Insert new goal here.] What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? 7. [Insert new goal here.] What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? Section 2: Purpose Statement Write a purpose statement for this functional area of the organization. Most of us are aware of the term purpose statement, but we may be unsure of what its real meaning is within an organization. It is a statement describing the organization or functional team’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should be a written summary that accurately answers the four questions outlined in the table below. The most effective purpose statements are short, concise, and direct. A good purpose statement should be between 2–3 sentences in length. Purpose Statement Who are we? What do we do? For whom do we do this? How do we know when we are getting it done? Compile your answers to the four questions above into a conc ...

1. Atha Corporation
Strategic Alignment Worksheet: Sales and Marketing Functional
Area
Your Name:
Overview
Use this strategic alignment worksheet (SAW) to complete your
management activities in planning, organizing, leading, and
controlling for the Atha Corporation scenario. Refer to each
course assessment for further instructions.Checklist for the
Sales and Marketing Area SAW
Mary Atha, CEO, has provided this checklist of overall
organization goals for the sales and marketing area. Read the
checklist and use it as a point of reference for your development
of this SAW.
Double Atha sales without lowering price.
Increase international sales.
Ensure accurate, on-time delivery.
Plan, organize, lead, and control the resources of sales and
marketing department to meet the organizational goal of
growing the business by 100%.
Section 1: Goals and Activities
Develop goals for this functional area and create supporting
activities for achieving each goal. (Add more rows if needed.)
Goals:
Supporting activities:
1. Retain existing employees.
What are the supporting activities?

2. How will this activity achieve the goal?
What is the achievement deadline?
2. Add seven new employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

3. 3. Create new organizational chart for the sales and marketing
area.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
4. Improve employee performance.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

4. 5. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
6. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

5. 7. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
Section 2: Purpose Statement
Write a purpose statement for this functional area of the

6. organization.
Most of us are aware of the term purpose statement, but we may
be unsure of what its real meaning is within an organization. It
is a statement describing the organization or functional team’s
purpose, or the reason for its existence. The purpose of an
organization reflects a desired position in the marketplace. It
should be a written summary that accurately answers the four
questions outlined in the table below. The most effective
purpose statements are short, concise, and direct. A good
purpose statement should be between 2–3 sentences in length.
Purpose Statement
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?
Compile your answers to the four questions above into a concise
(2–3 sentence) summary statement. This is your purpose
statement.
[Insert your purpose statement here.]
Section 3: Performance Standards
Identify performance standards for measuring this functional
area team’s performance. (Add more rows if needed.)

7. Performance standard:
Rationale for including this performance standard:
1.
2.
3.
4.
5.
2
Atha Corporation
Strategic Alignment Worksheet: Human Resources Functional
Area
Your Name:
Overview
Use this strategic alignment worksheet (SAW) to complete your
management activities in planning, organizing, leading, and
controlling for the Atha Corporation scenario. Refer to each
course assessment for further instructions.Checklist for the

8. Human Resources Area SAW
Mary Atha, CEO, has provided this checklist of overall
organization goals for the human resources area. Read the
checklist and use it as a point of reference for your development
of this SAW.
Ensure staffing requirements are met.
Retain existing staff.
Hire and train new staff.
Plan, organize, lead, and direct the human resources of the
company to meet the goal of growing the business by 100%.
Section 1: Goals and Activities
Develop goals for this functional area and create supporting
activities for achieving each goal. (Add more rows if needed.)
Goals:
Supporting activities:
1. Retain existing employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

9. 2. Add two human resources generalists.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

10. 3. Assist department managers in the hiring of new employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
4. Assist department managers with the improvement of
employee performance.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

11. 5. Create a new organizational chart for the human resources
functional area.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

12. 6. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

13. 7. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?

14. 8. [Insert new goal here.]
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
Section 2: Purpose Statement
Write a purpose statement for this functional area of the
organization.
Most of us are aware of the term purpose statement, but we may

15. be unsure of what its real meaning is within an organization. It
is a statement describing the organization or functional team’s
purpose, or the reason for its existence. The purpose of an
organization reflects a desired position in the marketplace. It
should be a written summary that accurately answers the four
questions outlined in the table below. The most effective
purpose statements are short, concise, and direct. A good
purpose statement should be between 2–3 sentences in length.
Purpose Statement
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?
Compile your answers to the four questions above into a concise
(2–3 sentence) summary statement. This is your purpose
statement.
[Insert your purpose statement here.]
Section 3: Performance Standards
Identify performance standards for measuring this functional
area team’s performance. (Add more rows if needed.)

16. Performance standard:
Rationale for including this performance standard:
1.
2.
3.
4.
5.
3