Brand strategy in a 5 second point of shelf world.

1. In a five-second world…
© 2008 Rob Weiss. All Rights Reserved.

2. What We Do
For more than 25 years we have
delivered award winning
product brand innovation and design
solutions to grow revenue, market
share, brand equity, profit and return
of shareholder value.
→ →

3. What We Do
• Inspired Brand Graphics with Unique Structural Form
• Develop Brand Blueprint Architecture
• Develop Positioning
• Brand Strategy Development
• Structural Branding for Profit
• New Product Ideation and Product Development
• Build Product Packaging/Design/Application
Diffentiation
• Competitive Research & Insight
• Business and Consumer Intelligence
• Analytics/Optimization
Kraft Foods: Project Dumbo
“getting the big elephant off • Creative Development
The ground” • Social Media Strategy/Relationship Management
• New Product Incubator
• Media Research
• Integrated Media Planning
• Media Buying

4. We Know Next Generation Products
®

5. Be Different. Be Innovative. Believe.
• Consumers are looking for new,
emotional connections.
• Consumers are looking for the
emotional product they can love.
• Consumers are used to more choice.
• Consumers have higher expectations.
• Consumers need emotional pull to help
make decisions.
• Consumers want more ways to connect
with everything in their lives, including
product innovation.

6. Driving New Product Ideation/Innovation
• Pursue innovation & differentiation
• Deliver great inspirational design & structural
form
• Get into the lead and stay there
• Convey peak product performance
• Set high product expectations and standards
• Relentless focus on best quality standards
• Never let the consumer down
• Never, ever fail the reliability test
• Make it distinctive
• Make it ownable

7. Inventing Ideation. Reinventing Innovation.
• Received numerous industry new product
innovation, product package design and
merchandising innovation awards;
Consumer, Industrial, Hardware,
Electrical & Internet channels
• Been involved with specialty chemical products
since 1981
• Drive the new product ideation development
process to accelerate the product to market
lifecycle. (55 new product SKU’s within 30 months)
• Developed a new "visual brand positioning"
architecture to inspire and direct new thinking
POPAI Merchandising &
• Establish criteria for "innovation relevance" and
Design Award marketability

8. Ideation/Innovation Opportunity Window
James Dyson, Founder & Chairman- Dyson

9. NOVOtrix.09 Ideation & Innovation Model
• Product portfolio brand
essence modeling
• New Product ideation and
development modeling
• New product and
structural package design
opportunity modeling -
visual
Re-inventing Time • New customized product
to market lifecycle
modeling

11. NOVOtrix.09 Ideation & Innovation Platform
• Brand Harvesting so products can be
removed from the product portfolio without
losing disproportionate franchise share or
profitability.
• Able to be successfully reposition a brand
as it will be more cost-effective to launch a
new brand to reach a new customer set.
• Designed to propel a brand into new
markets with an advantage over competitors.
• Used as a firewall to protect other brands.
• Used to exploit channel opportunities.
• Strategically positioned and differentiated
through product perception platforms.

12. 16 Sorties Over 6 Continents

13. Idea Driven for 2029 & Beyond
- connect meaningfully with
today’s consumers
“To have a great
- cut through the information
idea, have a lot
of them.”
clutter
1,093 patents.
- grow integrated creative
Thomas A. Edison experiences
- convince people to commit
for life
-make the world a better
place
Telegraph
Kinetoscope Light Bulb

14. Creating Passion Beyond Design
Over 25 years of award winning structural
package design and strategic brand
messaging development by;
Use of Color
Use of Symbolism
Use of Cultural trends
Use of Messaging
Package Design & Innovation
Visual Synthesis
Consumer Forensic Integration
“Design is not just what it looks like and
feels like. Design is how it works.”
Steve Jobs

15. No Inspiration. No Innovation.
Inspiration is contagious. It is accessible to all.
And I believe, will accelerate us to a better
world.
“You cannot do it all on inspiration, but without
different ideas you can’t be good at
business.
The more, diverse experience you allow
yourself to think unusual things different
experiences you have you question you
look at things at different angles.
That’s when the ideas begin to flow and where
inspiration can be very significant.”
The next time is now.
Sandra Dawson

16. Think Beyond the Next Generation

17. Contact Information
Rob Weiss
Levenson BlackMarlin Group
717 N. Harwood
Suite 2000
Dallas, TX 75201
T | 214.932.6035
C | 972.239.7196
E | robweiss3@gmail.com