What you'll learn: 1. Amazon is Coming.. What can you do to ensure your pharmacy is ready? 2. Why should you listen more closely to your next patient? 3. What is the Last Mile of Manufacturing and Why will it affect my pharmacy in the future?

1. Robert Sztar

2. 1. Amazon is Coming
2. Focus on your next patient
3. Last Mile Manufacturing Vs Last Mile Delivery

3. Amazon is Coming
• Your store is not your liability, its the jewel in the
crown
• Fully Integrated & Personalised Digital Experience
(eg. Nordstrom)
• Better Experience -Curbside Pickup
• New Channels -TrunkClub
• Social - Top Pinned Items always in-store

4. Amazon is Coming
• Smiling Curve of Retail
• Supply (Product Development), Distribution (Myer,
David Jones), Demand (amazon.com)
• amazon.com own the customer experience (physical
store not required)
• What can you do to differentiate?
• Range, Price, Delivery Speed, Convenience, Expertise,
Customer Experience, Unique Product, Community,
Curation, Scarcity, and Customisation

5. Focus on your next customer
• Vinomofo Example
• Don’t grow to suit the masses or dilute your offer
• Create a world people want to be part of
• Don’t get pulled into ‘Performance
Marketing’ (organic Vs paid)
• Stand for something. Be Human

6. Last Mile Manufacturing Vs Last Mile Delivery
• Neighbourhood Manufacturing Vs Global
Manufacturing
• Retail as an Experience (eg. Converse, Nike - VR
eCommerce)
• IP is Physical Product or Product Blueprint (eg.
Big Mac)
• Real Example: Beer (Brewed by licence in the
country of sale)