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Pharmacy Freedom Keynote Presentation

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Why there has never been a better time to build a smarter, more successful 21st century pharmacy

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Pharmacy Freedom Keynote Presentation

  1. 1. WHY there has never been a better time to build a smarter, more successful 21st Century Pharmacy PHARMACY FREEDOM Robert Sztar Managing Director, Pharmactive Copyright  Pharmac/ve  2014  
  2. 2. WHO IS ROBERT SZTAR Copyright  Pharmac/ve  2014  
  3. 3. Hashtag #pharmacyfreedom @robertsztar #transpharmationbook robert.sztar Copyright  Pharmac/ve  2014  
  4. 4. Are you short of time and less certain about your business? Copyright  Pharmac/ve  2014  
  5. 5. Are you struggling with technology? Copyright  Pharmac/ve  2014  
  6. 6. TODAY YOU WILL LEARN ABOUT Operational Efficiency Patient Centric Smart Technology
  7. 7. SO I NEED ALL THIS? REALLY? Copyright  Pharmac/ve  2014  
  8. 8. Copyright  Pharmac/ve  2014  
  9. 9. The World has changed! Why Change?! How to! Change?! 1! 2! 3! Copyright  Pharmac/ve  2014  
  10. 10. The World has changed! Why Change?! How to! Change?! 1! 2! 3! Copyright  Pharmac/ve  2014  
  11. 11. TRAVEL INDUSTRY Copyright  Pharmac/ve  2014  
  12. 12. THEN
  13. 13. NOW
  14. 14. NEWS Copyright  Pharmac/ve  2014  
  15. 15. THEN
  16. 16. NOW
  17. 17. WHAT ABOUT YOU? Copyright  Pharmac/ve  2014  
  18. 18. 18 Transpharmation transformation. If we don’t transform our businesses, other people will, other pharmacists that may come from other coun- tries, or they may come from within. As pharmacy owners and as leaders in our communities it is time to stake our relevance. I believe that every one of you had a vision of what the pharmacy you were going to own was going to look like when you came out of university, as did I. Is our pharmacy right now what it looked like when we envisaged it? I would say no. But I believe that every one of you deserves the opportunity to build that pharmacy without limits, without boundaries and without the financial constraints that may have held you back until now. I chose pharmacy as my profession because… An exercise for you now. I would love you to spend five minutes on this. Make sure that you are away from the kids, away from the dispensary, and away from any distraction. Grab yourself a cup of coffee, a pen and some paper, and cast your mind back to when you first started in pharmacy. Write down, “I chose phar- macy as my profession because…” List as many reasons as you can think of. Do that now. ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... TURN TO PAGE 18 Copyright  Pharmac/ve  2014  
  19. 19. Copyright  Pharmac/ve  2014  
  20. 20. The World has changed! Why Change?! How to! Change?! 1! 2! 3! Copyright  Pharmac/ve  2014  
  21. 21. PRESSURE
  22. 22. CHANGES
  23. 23. IF NO CHANGE!
  24. 24. The World has changed! Why Change?! How to! Change?! 1! 2! 3! Copyright  Pharmac/ve  2014  
  25. 25. Pre-Release TODAY General Release 15/9/2014 Copyright  Pharmac/ve  2014  
  26. 26. Education Partnership Optimisation Discovery 4 Steps of Transpharmation Copyright  Pharmac/ve  2014  
  27. 27. Visit www.transpharmation.com.au To REGISTER NOW FOR FREE Online Workbook & Transpharmation Community •  1-1 Access to Robert Sztar •  Case Studies •  Transpharmation Weekly Podcast Show •  Video’s •  E-Learning Courses •  Weekly Webinars •  Tools & Resources •  Special Events & Workshops Available 15/9/2014 with GENERAL RELEASE Copyright  Pharmac/ve  2014  
  28. 28. THE OFFER Copyright  Pharmac/ve  2014  
  29. 29. 90-Minute Review & Assessment Session Includes your Pharmacy Freedom Index (PFI) Score & What action you need to take to improve Normally $495 Today only $395 Copyright  Pharmac/ve  2014  
  30. 30. BONUS Webinar Tuesday 18th August at 8am ALL attendees sent an invitation today by email. Follow Up questions (via Twitter #pharmacyfreedom or reply email) sent by Monday 17/8 @ 5pm Full Demonstration of Pharmacy Freedom Index Copyright  Pharmac/ve  2014  
  31. 31. Copyright  Pharmac/ve  2014  
  32. 32. Copyright  Pharmac/ve  2014  
  33. 33. Copyright  Pharmac/ve  2014  
  34. 34. Our Journey Starts Today… PHARMACY FREEDOM 14/8/2014 Copyright  Pharmac/ve  2014  

Editor's Notes

  • Welcome:
    Attendee’s
    LIVE broadcast guests local, interstate and international (washington, new york but to name a few)
  • MC Anthony Tassone to introduce Robert Sztar
    Script
  • Photo’s available post-event from Facebook & Robertsztar.com
  • Do you feel like you have never had less time, less resources and less certainty that your business will sustainable moving forward?
  • Are you struggling with keeping up to date with all the advances in technology and even understanding the jargon that comes with it?
  • Today you are going to learn how you can:
    improve operational efficiencies, to give you more time and profits (Image)
    Build a patient centric model, that truly connects with and helps solve your patient’s health problems (image)
    implement smart technology to scale and grow your business (image)

  • I know you’re probably thinking that integrating technology into your pharmacy is going to cost you a fortune and that it then requires an entire IT department to manage it.
  • A story of someone/thing that didn’t change with the times and as a result it became extinct or redundant – Kodak/photo processing as an example
  • As part of my presentation we’re going to look a:
    How the world has changed… then and now
    Why we must change
    How to go about successfully integrating change into your pharmacy
  • As part of my presentation we’re going to look a:
    How the world has changed… then and now
    Why we must change
    How to go about successfully integrating change into your pharmacy
  • Travel Industry then and now
    Then: go to travel agency, appointment with advisor, mountains of brochures, books (reflect this in images), stressed unhappy lady/man burdened by this process
    Images of family holiday
    Now:
    Image of someone on a mobile device on a train or at a café booking a holiday, travel apps, happy person (man – my audience will be male dominant)

    But… the process has remained the same, it has made the experience quicker, more efficient, and removed all the waiting time.. (image to reflect this)

    PREFERRED!!
  • If possible an image of man/lady using an ipad/tablet
    Perfect!
  • Newsagencies/Newsagents Industry then and now
    Role: to distribute information, news, current affairs, social happenings
    Then: go to newsagency or have delivered, images of a newsagency location with mountains of newspapers, magazines, periodicals, journals
    Images business men who look confused at all the choices, image of a man who is struggling to hold a large newspaper

    Now:
    Image of a man on a mobile device on a train or at a café, news apps/twitter/youtube, happy, relaxed, and in-control, image of the ability to communicate with anyone via twitter (news sources)

    Speed of Twitter youtube video

    But… the process has remained the same, it has made the experience quicker, news updates immediately, more efficient, and removed all the waiting time.. (image to reflect this)

    Preferred!
  • Newsagencies/Newsagents Industry then and now
    Role: to distribute information, news, current affairs, social happenings
    Then: go to newsagency or have delivered, images of a newsagency location with mountains of newspapers, magazines, periodicals, journals
    Images business men who look confused at all the choices, image of a man who is struggling to hold a large newspaper

    Now:
    Image of a man on a mobile device on a train or at a café, news apps/twitter/youtube, happy, relaxed, and in-control, image of the ability to communicate with anyone via twitter (news sources)

    Speed of Twitter youtube video

    But… the process has remained the same, it has made the experience quicker, news updates immediately, more efficient, and removed all the waiting time.. (image to reflect this)
  • Image of a man on a mobile device on a train or at a café, news apps/twitter/youtube, happy, relaxed, and in-control, image of the ability to communicate with anyone via twitter (news sources)
    Can see this image for comparison??

    [PREFERRED NOW IMAGE]
  • Newsagencies/Newsagents Industry then and now
    Role: to distribute information, news, current affairs, social happenings
    Then: go to newsagency or have delivered, images of a newsagency location with mountains of newspapers, magazines, periodicals, journals
    Images business men who look confused at all the choices, image of a man who is struggling to hold a large newspaper

    Now:
    Image of a man on a mobile device on a train or at a café, news apps/twitter/youtube, happy, relaxed, and in-control, image of the ability to communicate with anyone via twitter (news sources)

    Speed of Twitter youtube video

    But… the process has remained the same, it has made the experience quicker, news updates immediately, more efficient, and removed all the waiting time.. (image to reflect this)
  • Put a series of outdated pieces of equipment on the screen and ask the audience to add up how many of these they are still using in their pharmacy
    Fax
    Photocopier (use this instead of meeting table, and make it a large bulky one!)
    Mail/Letters
    Diary
    Calendars
    Noticeboard/communication book
    Feedback box
    Meeting room (take out)
    Newsletter
    Calculator
    Accounting ledger book


  • Are our pharmacies what we imagined they would be when we left university?
    Image of new graduates in a graduation gowns/hats with optimistic facial expressions (with a cloud above of a pharmacy shopfront with a line of happy patients shown coming and going)

    Why did you choose pharmacy as your profession? (over the next day ask yourself that question, remove all boundaries and financial constraints)
    -use the notes section in the back of the brochure

    My why? Image of me and my grandparents

    How did you envisage you were going to look after your patients?
    (over the next day ask yourself that question, remove all boundaries and financial constraints) -use the notes section in the back of the brochure

  • Are our pharmacies what we imagined they would be when we left university?
    Image of new graduates in a graduation gowns/hats with optimistic facial expressions (with a cloud above of a pharmacy shopfront with a line of happy patients shown coming and going)

    Why did you choose pharmacy as your profession? (over the next day ask yourself that question, remove all boundaries and financial constraints)
    -use the notes section in the back of the brochure

    My why? Image of me and my grandparents

    How did you envisage you were going to look after your patients?
    (over the next day ask yourself that question, remove all boundaries and financial constraints) -use the notes section in the back of the brochure

  • As part of my presentation we’re going to look a:
    How the world has changed… then and now
    Why we must change
    How to go about successfully integrating change into your pharmacy
  • (can be multiple slides…)
    Government reducing payment levels and income (supporting image)
    Landlords raising rents (supporting image)
    Banks getting worried and getting tougher on pharmacy with a negative outlook
    Withdrawal of patient services to reduce costs (eg. Delivery services, and the number of pharmacists in each pharmacy) leading to declining levels of customer service (unhappy patients)
    Supermarkets stocking toothpaste, cosmetics, shampoo, medicines, wound dressingsThe proliferation of discount pharmacies (image of a yellow box pharmacy with a 50% off symbol on the front) – Did anyone leave university wanting to be a cut price retailer or a health care professional?
  • Over the generations that all changed, if possible show images of pharmacies from 1920’s 1950’s 1980’s and now

    We are now seeing pharmacies suffering the ultimate pain and closing their doors voluntarily of involuntarily (image of stressed business man/pharmacist, image of bankruptsy, huge number of bills, little money, time and very stressed!

    The world has changed and so should you…
  • Over the generations that all changed, if possible show images of pharmacies from 1920’s 1950’s 1980’s and now

    We are now seeing pharmacies suffering the ultimate pain and closing their doors voluntarily of involuntarily (image of stressed business man/pharmacist, image of bankruptsy, huge number of bills, little money, time and very stressed!

    The world has changed and so should you…
  • As part of my presentation we’re going to look a:
    How the world has changed… then and now
    Why we must change
    How to go about successfully integrating change into your pharmacy
  • Use book.png image here
  • Please set out like the sequence on slide 28
  • So what if you had all the tools you needed in your pocket…
    Show image of smartphone (iphone) with an image of ‘Transpharmation’ Book on the screen (please use the transpharmation book 3d image – In dropbox, book.png)
    Please use a smartphone (iphone or samsung) instead of tablet

    Please use book.png image

    Or overlay the mock up iPhone image in the dropbox although a solid image may look better on the big screen

    My AIM IS TO GET THE AUDIENCE TO PULL OUT THEIR PHONES AT THIS TIME AND REGISTER TODAY

    [Preferred]
  • The Offer
  • 90-Minute Discovery Session (in-person (VIC) or via Skype)
    75 strategically targeted questions to determine:
    operational efficiency, patient centric business model , smart use of tech
    Normally $495 today for all attendees $395
  • Tuesday 18th August at 8am
    All attendees sent an invitation today by email.
    Follow Up questions (submit via robert@robertsztar.com by Monday 17/8 5pm
    Diagnostic Hot Seat & Full Demonstration
    Value bundles to pre-order transpharmation
  • Repeat image of photo processing lab/kodak
    You have the power to change the future, don’t become the next Kodak..
    Our journey starts today…
  • https://www.dropbox.com/sh/9sa9j4zafqyt7yy/AADv9bbmLRug92Ley2hWQwiWa
  • Insert image of B1G1 certificate
    In Kenya
  • Our Journey Starts Today…
    (image of a man on a journey, long straight road toward a sunrise)

    Repeat of slide 38 with event title and date.
  • ×