Barcode Hero Presentation

1,506 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,506
On SlideShare
0
From Embeds
0
Number of Embeds
80
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Barcode Hero Presentation

  1. 1. Re-­‐inven'ng  the  in-­‐store  experience Under  the  Radar  2010 ©  2010  Kima  Labs,  Inc.                     November  12,  2010
  2. 2. I                        online  shopping! – Developed  Personaliza@on – Led  Social  Networks  Ini@a@ve – Founded  Automated  Adver@sing   ($300  million  channel) 2001-­‐2006
  3. 3. Online  Retail $210B In-­‐Store $4T  US Visual:  put  a  screenshot  of  online  vs.  offline
  4. 4. • Product  info  limited  to  the  box • No  trusted  source • One  store  fits  all  –  no   personaliza@on • Pricing  is  opaque
  5. 5. Let’s  re-­‐invent   in-­‐store  shopping.
  6. 6. • Op0mized  for  small  screen
  7. 7. • Op'mized  for  small  screen • Disrup0ve  microcontent
  8. 8. • Op'mized  for  small  screen • Disrup've  microcontent • Community  of  experts
  9. 9. • Op'mized  for  small  screen • Disrup've  microcontent • Community  of  experts
  10. 10. • Op'mized  for  small  screen • Disrup've  microcontent • Community  of  experts • Follow  who  you  want
  11. 11. • Op'mized  for  small  screen • Disrup've  microcontent • Community  of  experts • Follow  who  you  want • Any  product,  any  store
  12. 12. • Op'mized  for  small  screen • Disrup've  microcontent • Community  of  experts • Follow  who  you  want • Any  product,  any  store • Free
  13. 13. Strong  Engagement • 3,500  have  become  king  or  queen • 10%  leave  product  comments   • >30%  share  product  recommenda'ons – Average  recommender  recommends  15  products 23
  14. 14. Demo
  15. 15. Opportuni@es  for  Retailers • Increase  conversion  with  beNer  discovery   experiences • Increase  basket  with  smart  cross-­‐  and  up-­‐sell 25
  16. 16. Opportuni@es  for  Brands • Go  beyond  the  box • Reach  people  in  the  aisle 26
  17. 17. Opportuni@es  for  Publishers • Extend  your  brand  into  stores  -­‐  through  the   content  you  already  have 27
  18. 18. • Re-­‐inven@ng  in-­‐store  shopping • Disrup@ve  model  based  on  community,   microcontent,  and  compe@@ve  game   mechanics • Strong  engagement • Opportuni'es  for  retailers,   brands  and  publishers
  19. 19. • Re-­‐inven@ng  in-­‐store  shopping • Disrup@ve  model  based  on  community,   microcontent,  and  compe@@ve  game   mechanics • Strong  engagement • Opportuni'es  for  retailers,   brands  and  publishers

×