AAA Brewing Company Case Study

AAA Brewing Company Case Study
AAA Brewing Company will promote sales by encouraging a sense of community in the
surrounding area. While expansion in terms of distribution territory or physical space (to meet
demand) is not considered, future expansion of fermentation and conditioning will take place
modestly in pace with adjusted revenue and community engagement. Expansion goals include an
additional program for mixed culture fermentations utilizing easily acquired wine/spirits barrels. A
strategy of consumer education, local visibility and aggressive collaboration with neighboring
breweries will not only create a destination for nearby beer enthusiasts, but define Greensboro as a
craft beer destination.
AAA Brewing Company will remove all obstacles between the brewer and the customer. Once the
customer tastes the product, he or she will know the quality and craftsmanship that goes into every
bottle of AAA. AAA Microbrews will be available in select local establishments, such as local
markets and corner stores. The following is the sales forecast for the next three years. ... Show more
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Carefully selected for their distinctive flavor profile, the beers are classically fermented for a
... Get more on HelpWriting.net ...

The Brewing Co Of Michigan Breweries
Over the last 20 plus years, there has been a rapidly growing number of craft breweries in the United
States, including the State of Michigan. According to the official State of Michigan – Pure Michigan
website (http://www.michigan.org/breweries/), "The craft beer craze is sweeping Michigan, making
it fifth in the nation in the number of breweries, microbreweries and brewpubs." The Michigan Beer
Guide (2016), lists 259 different craft brewers in its current issue.
While there seem to be many success stories, there are also examples of Michigan breweries that
have gone out of business. According to Steven R. Reed (2013), "Michigan Brewing Co. founder ...
took the Webberville company into bankruptcy this week, seven months after one of 300–plus
creditors forced the auction of his equipment along with brands that had developed a statewide
following." As a personal observer of this story during its unfolding, to casual appearances, this was
a busy, successful micro–brewery. This micro–brewery was one of the first in Michigan to take
advantage of the growing popularity of the niche, yet suffered an untimely end. Craft breweries can,
obviously, fail like any other business enterprise.
One of the reputed benefits which have allowed the new craft beer industry to grow and thrive is the
better profit margins possible for making beer and ale on premises. Business scholars Kleban &
Nickerson (2011) have noted that "Since 2006, the craft beer industry has been able to

Strengthshts And Weaknesses And Strengths Of Live Oak Brewery
Live Oak Brewery is a craft beer destination where people are invited to come and drink a beer after
a long hard day. They have an overall high rating on the internet and pride themselves in serving
incredible customer service. Furthermore, Live Oak has recently just moved to an incredible
location, with lots of people passing by. Live Oak has a variety of strengths, weaknesses,
opportunities and threats, which may either cause the business to thrive or fail.
Live Oak Brewery has a variety of strengths that aid the company into becoming a successful
brewery. One of the main strengths that help aid Live Oak is simply the city where their brewery is
located. Forbes states that Austin, Texas is the fastest growing city in the nation. Therefore, this
growing city it great for small businesses, such as Live Oak because that means more people are
around their company. This will theoretically increase the number of customers that they have,
which means more profit. Another strength that helps Live Oak is the culture that is associated with
Austin. Austin, Texas likes to be unique in their style and tend to support their local businesses.
Therefore, instead of someone buying a nationwide beer, people in Austin may be more likely to
buy Live Oak because the product is a local beer. Furthermore, the Live Oak Brewery is located
near the Austin–Bergstrom International Airport. Which means many people may have some time to
come and get a beer before they arrive at the airport.
.

Sandwich Blitz Unit 3 Assignment
The original product chosen for this class is the first in a line of craft beers from the Area 41 Pizza
Company. Area 41 Pizza has chosen to start a craft brewery and tap room to build on the success of
their restaurant. The tap room and brewery will be located next to the current Area 41 Pizza
Company restaurant in the Mt. Laurel community. The initial offering from the brewery will be Area
41 Empty Keg Double IPA. Marketing and distributing this product, as well as the follow–on beers
will be critical to the success of the craft beer business for Area 41. In this week's assignment, I will
how I will make, warehouse, and move the product to the next channel. Additionally, I will look at
the channels of distribution structure used to ... Show more content on Helpwriting.net ...
As this brewery will be a start–up brewery, one of the most important aspects of the distribution side
of the business to consider is can the new brewery keep up with demand and still provide the same
consistent product (Craft beer distribution: Study the market, distributors and your own operations,
2013). By using a distributor to market and distribute the new beer line, the distributor assists with
promoting the product to potential points of sale, which would be challenging for a new start–up
brewery with a new product (Craft beer distribution: Study the market, distributors and your own
operations, 2013). These distributors know the territory, know the potential points of sale that would
be interested in the product, and know the market segments that would provide the most potential
sales of he new beer. The distributor also has interest in the new beer line for their own business

A Comparative Advantage And Export Capital Intensive...
Companies tend to be most competitive when they can benefit from comparative advantage in their
country of origin. According to the Heckscher–Ohlin model which incorporates realistic production
characteristics into Ricardo's (1817) theory of comparative advantage, "capital abundant countries
will export capital intensive goods." (Suranovic, 2006) Putting this theorem into perspective, the
USA has a comparative advantage and exports capital intensive commodities based on its relative
abundance of cheap capital. (Salvatore, 2014) This is true in the case of the aerospace industry as
evident through the fact that capital goods, including aircraft, make up 49% of the USA's exports
(CIA, 2016) and aircraft alone contributes $119 billion of the $538 billion of these capital goods
exported. (Amadeo, 2016) This ability to export so many capital goods lies within how
technologically advanced the USA has become over recent years, as proven through its Networked
Readiness ranking of 5th in the world. (World Economic Forum, 2016) Evidently, the government
wishes to develop this comparative advantage in order to help the competitive business environment
thrive. They do so by continuous investment into technology and communications, as shown in the
following graph, through programmes such as the National Broadband Plan. (Passport, 2016) This
gives US operated businesses immediate resources for effective innovation and the opportunity to
advance in terms of technology

The Potential Market Opportunities For Lagunitas Brewing...
The potential market opportunities for Lagunitas Brewing Company (LBC) are:
1. Growth of craft–brewed beer market The craft–brewing segment of the beer industry has
experience fluctuations in demand from a high of 58% growth in 1995 to a decline of 5% annually
from 1997 to 2003 (Gilinksy et al., 2014, p. C–92). However, it is now experiencing rapid growth.
At the commencement of 2012, 6.5% of U.S. beer sales were generated by craft brewers and that
number increased by 15% by the conclusion of the year (Gilinksy et al., 2014, p. C–92). The growth
of the market presents LBC with an opportunity to generate additional revenue.
2. Utilize additional forms of marketing Word of mouth and quality products are the basis of
Lagunitas Brewing Company's marketing approach (Gilinksy et al., 2014, p. C–99). The company
also sponsors touring bands by providing beer and gasoline and donates its beer to festivals and
events primarily involving music (Gilinksy et al., 2014, p. C–97–99). However, it does not employ
traditional marketing, minimal–pricing incentives, and push marketing techniques (Gilinksy et al.,
2014, p. C–99). While the company had revenue growth of 46% in 2010 and 60% in the first two
quarters of 2011 using this strategy, other marketing techniques such as advertising or digital
marketing for example, can provide LBC the opportunity to increase brand awareness. In the case of
digital marketing, the company has the prospect of reaching more Millennials as they are avid

Anheuser-Busch Inbev's Increasing Competition In The Beer...
Smaller independent brewers and regional breweries may face increasing competition from
multinational giants as the international beer business continues to grow. The four largest brewers,
(See Exhibit 1) produce roughly half the world's volume. The appeal of growing markets could also
create opportunities for joint venture partnerships or acquisitions in those regions. Anheuser–Busch
InBev boosted its market share in Mexico by acquiring Grupo Modelo in 2013, while SABMiller
expanded its presence in Asia and Australia through its 2011 purchase of Foster's.
Water scarcity:
In the growing global market, beer companies could possibly face the challenge of water becoming
a scarcer resource. It requires approximately 75 liters of water to make single ... Show more content
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Many laws affect alcohol sales. Little above 10 states regulate types of packing materials and/or
recycling and returns. Taxes account for more than 40% of the price of every retail beer purchase.
Both legislative efforts and consumer efforts alike have a common goal of further restricting
alcoholic beverages. As a result, new regulations are an ongoing possibility.
Challenge: Beer Loses Market Share to Spirits – Beer's share of the total US alcoholic beverage
market declined in 2015 for the sixth consecutive year, and for the 12th time in the last 15 years,
according to a recent report by the Distilled Spirits Council of the US. In 2015, beer's share of the
US market fell to 48%, compared to the 56% share it held in 2000. During the same period, liquor
market share has risen from 29% to 35%; wine's share rose from 16% to 17%.
Breweries have also lost ground in overall alcohol revenues. During the last decade, total alcohol
revenue has increased 30%. Of that growth, liquor revenue increased 40%, wine rose 35%, and beer
gained 23%. Industry watchers suggest younger drinkers are less loyal to specific beverages, and are
more inclined to also drink cocktails and wine than were earlier generations. Liquor sales have also
been helped by television ads in recent

Case Study : Lazy Magnolia Brewing Company
Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and
specializes in manufacturing and distributing beers with distinct southern flavors. The brewing
company, established in 2003, has found success within its home state and also within restaurants
and retailers situated in eighteen more states including the surrounding southern states and states as
far north as New York and Illinois according to its website, Lazymagnolia.com. The following
SWOT analysis will evaluate the internal strengths and weaknesses of the company as well as the
external opportunities and threats experienced within the market and business environment. As
previously stated, one of the greatest strengths of the Lazy Magnolia ... Show more content on
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Using ground pecans in place of grains in the brewing process certainly sets Lazy Magnolia
products apart from other available beers. Lazy Magnolia maintains a strong presence in the local
community. Viewing the event calendar on the brewery's website shows that it hosts events on its
premises and attends festivals across the region. Doing so not only helps with brand recognition, it
also fortifies existing relationships between consumers and distributors and lures potential clients.
The company's intent is not solely to get and maintain new customers. Recently, Lazy Magnolia
participated in a business networking event held by the University of Southern Mississippi with the
goal of attracting prospective employees as well as offering advice to future graduates. A visit to the
brewery site or even a quick search on Google Maps shows a developing problem for Lazy
Magnolia. The facility currently rests in an area that does not allow for much expansion. Though the
company did add 1700 square feet to the existing structure in 2013, another increase in size is not
possible at the current location (Lazy Magnolia, 2015). Lazy Magnolia owners would have to look
at off–site storage options or would need to consider investing in an entirely new location where
building growth could keep up with the increase in demand. The process of successfully crafting
microwbrews requires a specialized workforce. The term specialized in this

The Craft Beer Industry & How Brew Stooges Made Their Mark...
Company Overview During this presentation we will be going into depths concerning the craft beer
industry and how Brew Stooges made their mark on the industry in Huntsville, Alabama. Five years
ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of
its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of
71 years without a single commercially brewed local beer.
As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern
city, population 180,000, has undergone a total transformation as far as its craft brewing industry is
concerned. Like so many other American cities, beer has come into the vogue, but few if any can
claim to have experienced such as a rapid, radical, city–defining seismic shift. In just five years,
"old veteran" brewing presences have been established and a younger generation has come along to
reap the rewards of a clientele that continues to refine its taste. It's still very much a work in
progress, but to compare the "before" and "after" statistics is shocking. Thanks to a timely repeal of
some antiquated laws that held the brewing industry back–a home brewing ban, an ABV cap, a ban
on large–format bottles–craft beer is now free to thrive.
None of this would likely have happened without the first brewery, the now defunct Olde Towne
Brewing Company, which opened in 2004 to snap the 71–year drought. It's difficult to overstate

Phantom Ale Research Paper
When considering making your own beer, there are a myriad of online websites to pick up your
supplies. How do you know what your going to need though? You need to really have an
opportunity to smell and experience the smells and taste using your taste and smell, and not just
your eyes. You might have a place like Phantom Ale close by that specializes in supplies for
brewing. Phantom Ale is the best of both worlds, as it doubles as a brewery and brew supply store.
As you shop for your brewing needs, you can satisfy your thirst needs. You will most definitely get
side tracked by all the impressive mead, cider and beer this fine establishment is producing.
Whether its brewers yeast or malted barley of any darkness, and flavor, Phantom has it. The
selection is wide. The supply portion of Phantom takes up the front entry of the brewery, has all the
items you need to get brewing on your own. Phantom is not just bound by the staples of grain and
yeasts, they have equipment too. No need to mill your own grains at home. Phantom has a mill that
you can get your grain milled before you go. Don't leave before you try there incredible selection of
brews though. ... Show more content on Helpwriting.net ...
This was my first taste of mead ever. I have to say that I have been missing out. You have been
missing out if you have never tried it. If you make your way to Phantom Ales you need to try their
wide selection of mead. There other selections are great as well but lets stay focused. If you haven't
had mead its like drinking dessert. My favorite by far was the Cranberry Pomegranate Mead. Now if
you don't like sours or sweet drinking brews, this may not be for you. If you like Framboise, or any
of the sour yeasty wild stuff that is coming out these days, mead is a notch up from

Should Uk Beer Brewers Be An Integrated Firm?
Before 1989, the UK beer industry was monopolised by beer brewers. Due to the exercising
monopoly power over two stages of production, in 1989, the UK Monopolies and Mergers
Commission published "its lengthy and longawaited report on Beer" (Waterson, 2010) which
recommended measures that eventually led to brewers having to divest themselves of 14,000 public
houses (Slade, 1998). This essay will explore why UK beer brewers preffered being an integrated
firm rather than a specialised firm focusing solely on brewing by investigating transactional costs,
the costs and benefits of integration and the realisation that pub owners faced low fixed costs such
as rent but high variable costs such as alcohol from brewers. It will also analyse the impact that the
divestment had on the beer industry by exploring the consequences and reasons for the MMC
intervention making reference to the creation of 'pubcos'. Taking this into account, this essay will
conclude that
A firm is "a 'black box' operated so as to meet the relevant marginal conditions... thereby
maximising profits" (Jensen and Meckling, 1976). There are many production stages involved in the
production of a good, therefore, different firms choose to either specialise in one area of production
or own different stages of production. These types of firms are known as a specialised firms and
integrated firms respectively. An example of a specialised firm is a brewery that is solely focused on
the brewery stage of production. The UK

Case Study: Big Rock
During the past 30 years, Big Rock has provided beer drinkers across the country with a high–
quality product line consisting of reputable brands such as Traditional and Grasshopper Ale.
Moreover, due to the continuous change in craft beer drinkers, Big Rock has provided a diverse
variety of flavours to compete in the craft market segment primarily in Alberta. However, as the
industry becomes increasingly more competitive due to the exponential growth of microbreweries,
Big Rock must continue to develop its brand and spread awareness beyond Alberta and across the
country in order to address the stagnated growth that currently exists within the business.
Because Big Rock competes in both the premium and craft segment, it is suggested that Big Rock
introduces a new concept focusing on the premium segment. This recommendation is based on the
fact that craft beer drinkers are not loyal to a particular brand and continuously sample new flavours
as they are introduced into the market by the influx of craft microbreweries across the country.
Furthermore, because craft beer drinkers are not loyal to a brand and the fact that premium beer
overshadows craft beer ... Show more content on Helpwriting.net ...
The target segment in which the protein based beer is referred to the "Health Conscious Beer
Consumer". This segment refers to individuals who are physically active, generally aware of what
they consume, but still enjoy the activity of consuming beer in a social setting. Because of the
national trend towards health–friendly products, the concept of a protein–based beer is of high
potential due to the fact that protein is one of the very few nutrients that has remained unscathed
over time by health controversies (Baroke, 2015). Lastly, emphasize on focusing on this particular
segment aligns with the current beer yoga trend that Big Rock has already been

Iowa 's Own Backpocket Brewing
Iowa 's Own Backpocket Brewing I grew up in a working class family and that meant working class
beer. Pabst Blue Ribbon, Old Style, and Milwaukee 's Best were the beers of choice at every BBQ or
Superbowl party. When I became old enough to drink beer, I learned that the old standards became
standard because they were cheap, not because they were interesting. In the Midwest we love our
meat and potatoes, and our boring beer. These are both hold overs from another time, when goods
could not move as far, or as fast as they do today. Although some craft brews are completely
original, most of them are variations on classic recipes. These personal touches are what give
breweries their own identity. In one way beer is a lot like food; ingredients and styles vary
regionally, but it all starts out much the same. So what makes one beer more interesting than
another? It begins with the brewer, choosing ingredients, mixing flavors, and making subtle
changes. Most of the different styles of beer have been around for many years, however, craft
brewing was something that few people had heard of thirty years ago. Since then it has steadily
gained momentum. These days most grocery stores carry a staggering variety of imported and
domestic craft beers. One company has turned a love of traditional German beer into a local
landmark . Backpocket Brewing of Coralville, Iowa produces several varieties of beer, some are
available all the time, others are seasonal, or even a one time run.

New Belgium Brewing: SWOT Analysis
Strengths:
1) Stakeholders
Since its conception in the early 1990, the facility has been moving toward employee–owned
(Gorski, 2013).
2) Environmental impact
Strives to be a leader in environmental responsibility
3) Marketing
The company went with a new concept the "Follow your Folly where it relied on whimsical
branding that evoked nostalgic and reflective memories" (Ferrell, 2010.pg 67/473).
4) Sustainability
Strives to be the leader in micro brewing while maintaining the core values it started with and had
employee buy in even before it went" 100 % employee owned in2013" (Gorski, 2013).
Weakness:
1) Limited Distribution
Distribution limited to 26 states. Cost of product higher than other brand beers.
2) Increase cost of Eco–Friendly ... Show more content on Helpwriting.net ...
Consumer demand for robust ale was not being fulfilled with the current beers on the market. In
1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the
rich flavor and unique concept. Their focus on social and environmental responsibility has set them
apart from brewing companies on the market. Jeff and his wife wanted to promote a product while
being innovative and socially responsible. They designed their core values and mission statement
while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and
corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to
be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain
consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin,
2013). Also, the company has increased is competitive advantage with is stance on environmental
conscience brewing. They were the first brewery to utilize wind power generator, even with an
increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels,
windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB
participated in the LEED–EB pilot program (Ferrell, 2010). Furthermore, the company donates $1
for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012
(What we are about, 2013). Despite

How Millercoors Creates Up Porter 's Five Forces
The fourth force that makes up Porter's Five Forces is the bargaining power of buyers. For
MillerCoors specifically, the main buyers are distributors. The distributor controls the price by
setting it on profit margins. In addition, distributors are consolidating and increasing in power. For
example, in 1970 there were 5,000 distributors; today there are only 2,500 distributors. The
distributors are also eliminating new competition. Two examples of this are how MillerCoors puts
pressure on itself to carry its own brand and how there are more and more regulations on beer.
Because of these reasons, there is more power to current distributors than there was in the past.
The fifth and final force is the threat of new entry. One of the ... Show more content on
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Some of the weaknesses that I could think of are that the company has one very large competitor
that represents 50 percent of the market share instead of several semi–large competitors, so gaining
the majority of the market share is a difficult task. The second weakness is that the beer brewing
industry has slow industry growth, while the wine industry is growing much more rapidly. In terms
of opportunities and threats, MillerCoors has several opportunities that it could capitalize on. The
opportunities that stand out to me are the foreign market explosive growth, financial markets,
innovation, and increasing the awareness of sustainability issues among consumers and employees.
If MillerCoors took advantage of these opportunities, it would find great success in several different
realms of the competitive market. As far as threats go, there are three main ones that face
MillerCoors. The first one is the competition that the company faces, the second one is the overall
falling beer consumption that is happening worldwide, and the third one is the growing popularity of
microbreweries and craft beer. These threats can also be seen as opportunities, though, such as
homing in on the creation of more microbreweries in its market to keep up with the growing
popularity and developing

Marketing Of The Craft Beer Market
This trend has continued into present day and has spurred the continued growth of the craft beer
market. From 2010 to 2015 the production volume of craft beer increased from 5% to 12.8% and
over 2 thousand new microbreweries entered the market (Brewers Association). Production is
expanding to keep up with consumer demand. More and more beer market shares is being taken
over by craft breweries. Consumers continue to put an emphasis on taste and quality over price
making craft beer an obvious choice for more consumers, making them seek alternatives to
traditional corporate beers. The United States Department of Agriculture ran a study focused on
determining the mindset of American consumers in relation to food and drink consumption. What ...
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Individuals can even make a living off of DIY by selling their products on websites such as Etsy.
With the idea of craft beer originating from home brewers it seems only natural that DIY has
extended into brewing. Kits and equipment can readily be purchased by hobby brewers online and
there are an endless number of websites dedicated to tutorials and guides on brewing best practices
(Taylor, 2015). By offering brewing kits or sponsoring brewing education through a website or
brewing classes, 603 Brewery could benefit from this trend through increased brand awareness at
little cost to the company. Brewers are noticing an emerging consumer trend in demand for ciders,
sweet ales, hard root beers and other hard sodas (Taylor, 2015). As a result products and breweries
have been created to fill this increasing demand. For example Home Town Brewery the creator of
Not Your Father's Root Beer and Coney Island Brewing Company are breweries dedicated solely to
the production of hard root beers and other hard sodas. Large corporate breweries such as Anheuser–
Busch are getting into the sweet beer market with their product Best Damn Root Beer. The same
thing is happening with hard ciders thanks to Redd's Apple ale, Angry Orchard, and Strong Bow. By
introducing a cider or hard root beer into the current line up 603 could capitalize on this current
trend as well.
Impact on Opportunities The biggest impact from the listed opportunities is

Aldrige Beer
ALRIDGE BREWING COMPANY
Craft Brewing Goes Public In August 1995, Paul Shipman, the CEO of Alridge Brewing (AB)
prepared himself to enter uncharted territory. A craft brewing operation had never before been taken
public in the United States, and he and his management team were about to do just that. Sure, there
were massive large–batch breweries like Anheuser–Busch and Miller Brewing Company that were
profitable, publicly traded firms–but there was something different about Alridge: it embodied the
ethos and grassroots beginnings of the microbrew movement, and Shipman was confident that
widespread market demand for craft beer was set to explode. He and the team had steadily
developed their premium–quality handmade ales for nearly ... Show more content on
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They also bought and cleaned up an old transmission shop in Seattle, and McElevey painstakingly
reconstructed a recycled brewery that he located and had shipped from Germany. Many test batches
and recipes later, the trio were happy with their first product and planned a grand opening on August
11, 1982–which was attended by both the mayor of Seattle and the governor of Washington State.4
Their marketing strategy was primarily word–of–mouth; they began their marketing campaign by
reaching out to local restaurants, bars and brewpubs to carry kegs of their beer, which was delivered
in early years by a single truck.5
–3Development of a Distinctive Beverage
UVA–S–
AB beer was brewed by a special system that involved adding fresh hops to freshly milled grain,
fermenting with proprietary yeast in a temperature–controlled vat and employing a filtration
process. The bottled beer was not exposed to the air until it was opened by the consumer–and was
hand–dated for peak consumption within 14 days. AB's attention to the highest quality, traditional
European brewing methods and locally sourced ingredients helped them to build a strong local
reputation and loyal consumer following. Shipman wanted to control every aspect of the process,
from the equipment used, the processes employed, to the people who brewed

What Is The Porter's Five Forces Of The Beer Industry
Abstract: The beer industry in the United States is continually changing and therefore companies in
this industry must be versatile. Their versatility comes in a variety of forms, from changing their
product offering, to changing their strategic goals, and finally, recognizing opportunities and threats.
This paper explores many aspects of the industry though the use of Porter's five forces model. I will
analyze the internal rivalry present in the industry, any buyer or supplier power that is present, entry
barriers that exist, and any substitutes and threats that face the industry. Furthermore, I will closely
analyze the effect that craft brewers and microbreweries have had on the industry. It is my
contention that craft brewers have ... Show more content on Helpwriting.net ...
Anheuser–Busch has been a publicly traded company since 1875 and today is still a staple of the
New York Stock Exchange. Anheuser–Bush has consistently outperformed the S&P 500, as can be
seen in Chart 4. Its return on equity in 2003 was 78.7% while the industry and the S&P 500 were
24.2 and 13.7 respectively.3 Anheuser–Busch outperforms the industry and the S&P 500 on many
other levels as well. Anheuser–Busch currently enjoys a net income growth rate of 10.5% over the
last three years while the industry lags at 7.5%. The S&P 500 experienced a negative growth rate for
the last three years. Anheuser–Busch also enjoys larger profit margins than the industry and the S&P
500. Financial information not covered in this portion of this paper is provided by Valueline in the
Appendix under table 3.
Anheuser–Busch obviously outperforms the industry and the S&P 500 in most facets of the market
place. Its sales, currently above $16 billion, are unmatched in the industry. It has continued to be
innovative in all the businesses they own, which is made apparent later in this paper. This has
allowed them to grow faster than competitors and stay ahead of the pack by large margins.
Anheuser–Busch is the benchmark around which this paper is built.
Porter's Five Forces Model and Market Structure
This paper focuses heavily on Porter's five forces model for evaluating the beer industry. The Porter
model consists of five variables that

Beer Industry Oligopoly Essays
Introduction The brewing industry was once held to competition among many breweries in small
geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized
by the dominance of three brewers, which I will talk about in this paper. There are many factors
today that make the beer industry an oligopoly. Such factors include various advancements in
technology (packaging, shipping and production), takeovers and mergers, economies of scale,
barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the
course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and
finally to show how the brewing industry today is an ... Show more content on Helpwriting.net ...
By 1980 Anheuser–Busch, Miller Brewing, Pabst, and Stroh's were the main four that made up
nearly 80% of the market. By the mid–nineties it was down to three major players: Coors, Miller,
and Anheuser–Busch. The beer industry includes packaging manufacturers, shipping companies,
agriculture, and other businesses who depend on brewing. The American brewing industry employs
approximately 1.66 million Americans today. There are generally three tiers of beer suppliers in the
United States: domestic giants like Anheuser–Busch and Miller, importers, and craft brewers.
The Beer Industry Today In this paper I will be talking about the U.S. beer industry and in short an
overview of the brewing industry worldwide. I will talk about the barriers to entry, economies of
scale, government intervention, pricing, current market trends, product differentiation, and imports.
The focus being mainly on the U.S. brewing industry oligopoly. The U.S. brewing industry has three
major players: Anheuser–Busch, SAB Miller, and Coors/Molson. Anheuser–Busch is currently the
largest brewer in the world, producing over 100 million barrels a year. Anheuser–Busch currently
owns over 50% of the market in the United States, with Miller trailing behind at 20% and Coors at
about 11% with the rest of the market occupied by imports and craft breweries. When analyzing any
industry, how easy it is for newcomers to enter the market is a great importance. If there are high
barriers to entry

Essay New Belgium Brewing Marketing Strategy to Expand
BA 580
June 28, 2011
New Belgium Brewing
Case Study Analysis
New Belgium brewery has increasingly grew throughout the years since their development in 1991.
Despite the dominance of the "Big Three" (Budweiser, Miller, and Coors), NBB needs to be
aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned
correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the
business itself, its brands, and the customers and competitors is needed in order to be continuously
successful. The brewing industry can be characterized by Porter's Five Forces framework. New
entries to brewing have a relative ease in creating home micro–breweries, which is aided by ... Show
more content on Helpwriting.net ...
These connections give them a huge opportunity to communicate directly with consumers. In order
to maximize this opportunity, they should promote their existing events like the Tour de Fat bike
race and beer festivals across the country. New Belgium should also open a second brewery in the
eastern half of the United States to accommodate more growth into uncharted territories. Putting the
new brewery in an already established eastern market like Indiana would allow New Belgium to
solidify their hold on current markets while giving them the potential to grow into neighboring
territories. Introduction to the Northeast is critically important because as of now they are ceding the
whole region to rival competitors like Samuel Adams. The pluses to this second brewery include
additional capacity for production of beers, wider reach of distribution, and ultimately higher sales
due the territorial growth. The minuses include a possible loss of company culture at the new
brewery due to its distance from Fort Collins. Another minus would be the loyalty current
consumers have for regional craft beers already in the market. However these minuses can be
addressed by implementing a couple different measures. First, in order to acquaint New Belgium
products into new markets, the company should employ a specialized sales team that will go into
local bars and pubs and buy New Belgium products for locals. This will begin the grassroots
campaign which New Belgium

Asahi Breweries
Assignment 2
Asahi Breweries Case Analysis
Anonymous Student #2
Professor John Stockmyer
MKT517 WEB/Tuesdays 7:00–9:30
Asahi Breweries
(Dry Beer Implementation)
Introduction
Asahi Breweries, Ltd. has been in the Japanese beer market since its inception in 1949 where it
originated through the post–war breakup of beer conglomerate Dai Nippon, which at the time had a
75% market share. The only other existing Japanese beer company prior to the post–war era was
Kirin, holding the remaining 25% market share. Asahi is one of four main beer manufacturers along
with its competitors; Kirin, Sapporo and Suntory companies. Kirin, being the oldest and largest
company of ... Show more content on Helpwriting.net ...
With the direction of its strong leadership and strategic vision, Asahi's management and workers
were willing to follow and implement change by going against conventional wisdom and
positioning the company in 1987 with an overall market share of 12% and projected increase of 23%
through 1990. Included in this projection, was the latest Asahi product development, "Super Dry"
beer, which at first, Higuchi was reluctant to introduce into the market so soon after the release of
Asahi Draft, but after tasting the product himself he decided to market the product resulting in a
33% sales increase in 1987. Higuchi now proposes an investment plan to increase brewing and
packaging capacity by 30% at a cost of 230 billion yen over two years, 1989 –1990.
Demographics
Lager beer has traditionally been the product of choice for most of the pre and post WWII era
consumers, mainly competitor Kirin's customer base, but that segment has diminished resulting in a
younger generation of beer drinkers preferring a variety of products including draft and dry beers.
This has been proven through consumer research and taste tasting trials. It should not to be
presumed that lager beer is obsolete has demonstrated by Kirin's dominance of that market segment
from the 1988

A History Of The World In 6 Glasses Analysis
From the first living creatures to modern–day homo sapiens, we all have at least one thing in
common: the way that drinks affect survival, culture, and day–to–day life. Water is not the only
drink that humans have become, in a sense, reliant on over time, as shown in Tom Standage's novel
"A History of the World in 6 Glasses". Standage states, other than water, that beer, wine, spirits,
coffee, tea, and Coca–Cola greatly shape the events of our world's history. Beer has been around
since the time of the hunter–gatherers in Egypt and Mesopotamia, otherwise known as the Fertile
Crescent. Around 10,000 BCE, these hunter–gatherers used crushed up wheat and barley to add to
food, such as soup, and stored it for long periods of time. The first settlements

Chief Economic Traits of the Beer Industry
Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The
market size of the beer industry is incredible. The wholesale volume in the beer industry is
approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is
paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to
the american workforce. The market consists of many competitors, some being very large and some
operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional,
Regional , and Microbrewers. National competitors have a wide market coverage and generally a
large company. Regional competitors are smaller than National in the fact that they only ... Show
ex. Light beer, Amber beer, Low Alcohol, And Malt Liquor. Imports are perceived to be better
quality: when in fact, they are really not. Because of this perception, Import beer costs more than
domestic beer does. Imports are differentiated by taste and packaging. Small brewers offer a
superpremium product that is not very differentiated. The main differences can be attributed to the
brewing process, price, and packaging. Scale economies is high among national companies due to
their large size. Their ability to distribute fixed costs is easily done because of the large volume that
is produced. Their is also economies of scale in product extension and brand proliferation. Regional
companies have moderate economies of scale. Regionals do not produce as much as larger natioanal
companies but, they can still spread some of there costs over their moderate volumes. Local brewers
have low economies of scale. Production is so small that it is very difficult to distribute costs. A
local brewer cannot spread the cost of advertising over their product without having to raise the
price of their product considerably. Capacity utilization in the U.S. Beer industry is between 75%
and 85%. The beer industry is suffering from overcapacity. Despite this, a few companies are still
expanding while others are closing down some operations. Because of flat sales, their is no need to
overproduce. Industry

The Cuisine Of Hokkaido, Japan
1.0 Introduction
1.1 Introduction
This report introduces the regional cuisine of Hokkaido, Japan. The food of Hokkaido is well–
known worldwide because of its high quality and freshness of seafood. Hokkaido also produces
dominant amounts of Japan's meat, wheat and dairy so its cuisine is not just a thing entirely apart
from the rest of Japan's. There are many regional cuisine in Hokkaido including Genghis Khan
barbecue, Hokkaido ramen, Ishikari nabe and so on. Through my research, I find that there are many
different cooking methods that people in Hokkaido use. For example, originally, Genghis Khan
barbecue only focuses on burning and roast lamb and mutton. With more and more southern
Japanese into Hokkaido, the sauce and vegetables are gradually brought into the cuisine to adjust
taste. I also find these cooking methods are interesting, and would like to learn more about the
Hokkaido cuisine.
Figure 1 Hokkaido Genghis Khan
Source: http://en.visit–hokkaido.jp/food/bbq.html
1.2 History
Ancient people in Hokkaido are believed to catch salmon when they swam upstream. They are also
believed to use pots to cook acorn and plants. From 1603 to 1867, Russian and missions from other
countries arrived at Hokkaido but they were not allowed to enter. After 1869, the Meiji government
allowed people from other parts of Japan to immigrate to Hokkaido. These people brought their
different cuisine to Hokkaido. Under these influences, Hokkaido people developed their unique
cuisine by

Keystone Cruiser
In American, summer may be the season for beer, but beer–maker Keystone Light has found itself in
hot market competing against some major brands. With many of the premium brands upselling their
light beers, Keystone has been forced into a position where it must be bold if it wishes to survive.
By focusing on who the Cruiser is, and why they would enjoy Canhole, they can make a product
that is far more valuable than the premium beers that they are up against.
The essence of the Cruiser is that they are able to find enjoyment from the small things in life. The
cruiser does not need much and Canhole embodies that. While a 'premium beer' drinker may need
more expensive and more elaborate means of entertainment, the cruiser can find enjoyment by
utilizing a cardboard box and some empty beer cans. The Cruiser is likely to be a person that
believes in simplicity, is friends and family oriented, and can laugh at themselves (Schiffman &
Wisenblit, 2014). Unlike many others, the Cruiser is not working just to get ahead in life, there are
also not trying to keep up with the "jones" because they prefer to live with less. ... Show more
content on Helpwriting.net ...
However, for a marketing plan to be effective, one must define the Cruiser in marketing terms. This
requires segementing the market, and then targeting the segments where Cruisers are found. One
segmentation model, PRIZM, segments households into 66 consumer groups based on
socioeconomic ranking, consumer behavior, and media exposure patterns (Schiffman & Wisenblit,
2014). Each segment is given a socioeconomic rank according to their neighborhood data for
income, education, occupation, and home value (Schiffman & Wisenblit, 2014). Out of the 66
consumer groups, Red, White, & Blue, Young & Rustic, and Family Thrifts seem like the best place
to find the Cruiser. Knowing the lifestyle of the Cruiser will help to convince the Cruiser that
Keystone Light and Canhole are for

Strategic Plan Part Ii Swott Analysis
Strategic Plan Part II Swott Analysis
BUS/475
Ed Miller
Strategic Plan Part II Swott Analysis
Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is
dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made
for people who prefer quality over quantity. Taste is the most important thing when it comes to
brewing fine craft ales. An internal and external analysis will be conducted to determine the factors
that have an impact on the success of the company. A SWOTT analysis will also be conducted to
determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the
brewing industry. When analysis is complete it will help Big Wheel ... Show more content on
Helpwriting.net ...
All territories carry different regulations when it comes to the sale and distribution of alcohol. In the
state of Florida a $.48 sales tax must be paid per gallon of beer or malt beverage produced. Every
state has different zoning laws when dealing with alcohol. Some states have restrictions on selling
alcohol to close to school or churches. All states have different laws on the times of the day alcohol
is permitted to be sold. There are very strict laws in effect to discourage the sale of alcohol to
minors. It is mandatory that all sellers of alcoholic products ID customers prior to purchase. There
are also zoning laws in most states as to where the actual brewery is allowed to build.
Social
The age of technology has brought about many changes in today's society. With the advent of social
networking sites companies are able to get their product advertised and marketed in many more
ways than in the past. Sites like Facebook and Google+ have made it possible for companies to
market their products to millions of people for cheap advertising on these sights. Craft beer is
becoming very popular among younger adults around the world. Over the last decade, craft beers
have gained in popularity in the brewing industry, and their reputation hasn't stopped rising. They
are the hottest trend in beer today. (nyfb.org, 2010). Microbreweries have a strong presence in the
social networking community. Craft brew

Carlsberg Essay
Introduction
Carlsberg! Probably the best beer in the world!!! Right?
The Carlsberg family was from beginning was fueled by their desire to make beer of the highest
quality. The head of the family JC Jacobson founded the company in 1847 and named the beer after
his 1st son Carl. Brewing beer was extremely difficult but the family never gave up on their goal and
their struggle finally paid off. When they found a method to growing pure yeast used in brewing this
discovery showed that their beer was always the highest of quality and revolutionized the way beer
was made. The unique Carlsberg taste became famous. And as early as 1868 began its first exports.
Today the Carlsberg group we are dedicated to family tradition of quality and continuously ... Show
Beer was seen by the public as a special kind of wine and is mostly consumed by people in higher
positions. As of today, Carlsberg is the leading brewery group in the country. There are forty
breweries within the country which of most are local companies bought out by Carlsberg not to
impose its own brand but to promote better brewing systems to be able to improve the quality of
beer in the country. In this time however, laws regulating labor rights has not been well implemented
and scandals has been rampant. Unions that were supposed to take care of employee rights are under
the control of the government and are in support of the investors or

Craft Beer Refill Kit-Review Essay
Mr. Beer St. Patrick's Irish Stout 2 Gallon Home Brewing Craft Beer Refill Kit – Review
Which warm blooded American doesn't like beer? Founding father, Benjamin Franklin, famously
stated, "Beer is proof that God loves us and wants us to be happy". Thirst for beer is satisfied by
uncountable watering holes across the American landscape.
Mr. Beer St. Patrick home brewing Craft Beer Refill:
In case, you fancy Do it yourself (DIY), Mr. Beer St. Irish Stout 2 Gallon Home Brewing Craft Beer
Refill Kit, shall be on the top of your shopping list. Welcome to the world of beer Home Brewing!
Stout is a very dark beer, with a dry finish and a roasted bitter taste, and the most prominent bottled
example is the dry Irish Stout, Guinness Draught.
The packaging, contents and assembling the kit:
– Dimensions and ... Show more content on Helpwriting.net ...
Beer's kit is as simple as mix, store, transfer and enjoy! You start by thoroughly mixing the above–
mentioned beer ingredients with 2 gallons of water in the beer keg. Thereafter, allow it to rest for 3
weeks, this step ensures the fermentation of the contents. Transfer the fermented contents to bottles,
again let it rest for 3 weeks. Your beer home brew is ready to enjoy. Point to Note, the carbonation
can only be done in the bottle.
Features of the kit and the brewed Craft beer:
− Appropriate for Gluten Intolerant: Malt is the main ingredient and as no Barley is used, Craft beer
hence brewed can be safely consumed by people having Gluten Intolerance.
− Kit and Keg Security: Pet plastic bottles are food grade and duly approved by FDA. The
carbonation process produces pressure inside the bottle. If this pressure is not released there is a risk
of explosion to bottles. To evade this, specially designed screw tops are provided which help in
releasing the

Anheuser-Busch Inbev Merger Essay
Real–Time Case 4: Anheuser–Busch InBev
The merger of global brewing giant InBev with Anheuser–Busch created an even more dominant
global brewer, Anheuser–Busch InBev. Since the merger in 2008 there were a variety of notable
pros and cons I plan to share with you today. First and foremost, the merger of InBev with
Anheuser–Busch created the world's largest brewer with leading abilities to distribute all across the
globe. In addition, this merger increased sales, stock prices skyrocketed, and earnings and profit
margins rose steadily. Although the merger brought some great advantages to the table for
Anheauser–Busch InBev, there were also a few recognizable cons. One of the most recognizable
cons when evaluating the merger was the drastic changes in the corporate culture. "The corporate
culture of the old A–B – tradition–bound, perfectionist, focused more on ... Show more content on
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The first reason being Anheuser–Busch InBev is a well know brand and offers a strong product mix.
In fact, one of their well–known brands, Budweiser, is a best–selling beer in the U.S. Secondly, the
company has established and implemented effective marketing strategies for many years, which can
be used to their advantage. From billboards to television commercials Anheuser–Busch InBev is
marketed to consumers all over the world. Third, Anheuser–Busch InBev has an international
presence and is continually growing in new locations across the globe. Supporting my thoughts,
founder of Hackney Brewery Jon Swain shares, "keeping it small is the name of the game" (Swain,
2015, Brewery Battle: AB InBev and the craft beer challenge); "I can't imagine we're having a big
effect on them [the big brewers], 'we are tiny–what's big growth for us is not a lot for them" (Swain,
2015, Brewery Battle: AB InBev and the craft beer

New Belgium Brewing Company Case Study
The New Belgium Brewing Company (NBB) started out as a small beer brewing concept in 1991,
brewing beers out of their basement. Once they determined they had a product that could be
marketable, they opened their first brewery in Ft. Collins Colorado and have been growing ever
since, becoming the third–largest craft brewer in the country (New Belgium Brewing Company,
2014). But just as any business there is always competition and consumer opinion which allows a
business to continue to develop and grow within their market. Competition in the microbrew arena
has grown over the last decade and according to the Boulder, Colorado–based Brewers Association,
the number of microbreweries has surged in the past five years 73% nationally (Olson, 2014). For
the New Belgium Brewing Company, they have used their competitive advantage to continue to
grow their business in a market that shows heavy increases of new competition. The concept of
competitive advantage is, strengths possessed by the firm or real weaknesses possessed by rival
firms (Ferrell & Hartline, 2011). ... Show more content on Helpwriting.net ...
They considered themselves to be very environmental friendly and ensure their employees are part
of the organization. But what puts their organization above their competition is their product and the
idea of gathering feedback from the consumers. The process NBB uses is called Sustainable
Branding Strategy which is an affirmative branding agenda that moves from a sole focus of
communicating brand distinction to building real brand relevance through social and environmental
advocacy. NBB believes that individuals want to believe and feel good about the products they
purchase. They feel that their most important asset is its image, which is a corporate brand that
stands for quality, responsibility, and concern for society (Kemp,

Essay on South Delaware Coors Case Study
The situation facing Mr. Larry Brownlow is a tough one. He is young with minimal money to work
with. This shows that he must be careful and research all of his investing activities closely. The
problem that faces him is deciding if opening a Coors Beer brewery in his area of Delaware is a
profitable investment. The beer is obviously not widely carried in the area so that makes the
situation that much harder. He has less information to work with. This is why he contacted the
Manson Research Firm. That presents the second problem. The firm will do the research to help do a
feasibility analysis, but the information is not cheap. Larry is working with about two weeks until
the deadline to submit an application for distributorship. He ... Show more content on
Helpwriting.net ...
This study could be valuable because it offers information on how the population has and could
change over the years. You can take this and technically watch population changes. If the population
in the area is on the decline, it might not be smart to invest because there would be a minimal
amount of people in the area to consume the product. If the population is on the rise, that would be a
positive indication. Basically showing that the area is growing and that shows a good sign for
investing. This information costs $1,500.
Third is a study that investigates Coors market share estimates for 2000 through 2005. This looks
into the number of gallons of the brand that are consumed locally and nationally. This is important
because it shows if anyone in the area is already consuming the product. If people are already
consuming the product it could be a good investment because you already have a market
established. If not, you could take the gamble which would be to basically trying to go into the new
area and try to establish some sort of presence for your brand. This information costs $2,000.
Fourth is a study focusing on estimates for Liquor and Beer licenses in the area for 2000 through
2005. This information could be valuable because in order for the alcoholic beverage to be sold in
the area, you must have establishments that have Liquor and Beer licenses. If no one in the

Competitive Market Of Nano Brewery
Competitive Market Although Nano–Brewery should not hold allusions of taking over the macro–
brewer scene anytime soon, they are doing well in comparison to other nano–brewers nationwide.
Currently, Nano–Brewery is services five accounts where they provide beer on tap, which by
industry standards is positive. John Holl, the editor and chief of All about Beer Magazine remarks
about nano–breweries, "heck, if they can get on tap in at least one place in town, that's success." The
reports of not being able to keep up with production is also a positive sign that the beer is being
well–received in the community. Nano–brewery also reports that its highest volume of sales come
from its bottle and growler sales direct from the brewery and this ... Show more content on
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Although craft brewers use a number of unique additives to their batches to get the right flavor, such
as fruits, nuts and honey, the major necessity is hops. Although hops can be sourced globally, the
market demand is steeply rising will inevitably drive up the cost. Larger macro–brewers will have
both the financial leverage and the economies of scale to get the best of what is around, leaving
microbrewers and nano–brewers to source elsewhere. There is also the consideration of price
strategy in the market. Craft beer is known for its higher cost of production and higher purchase
price to consumers, but as the trends in micro– and nano–breweries expands the question remains as
to if they will take on a similar pricing model to that of the macro–brewers in the United States.
Currently, the pricing trends amongst macro–brewers are almost solely based on a single
manufacturer, as noted by Robert Uihlein, Chairman of the Schlitz Brewery, 'a price increase is
needed, but it will take Anheuser–Busch to do it,' (Rojas, p.3). This trend has only slightly
manifested itself on the smaller market and realistically has just adhered to a standard model of
pricing thus far, with little fluctuation based on demand. As an example, there is a number of craft
breweries who have become infamous for releasing their most coveted brews on a limited basis, but
price

New Belgium Case Analysis
Introduction
The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has
experienced solid growth from its original entry as a niche marketer to a brand that is now
distributed across the country. Much of New Belgium's success is a result of a well–developed
positioning strategy that promotes the company's culture as much as its product. Not coincidentally,
New Belgium's target market chooses brands like Fat Tire because of both the company's culture
and its product. Our evaluation of the two New Belgium cases indicates that the craft beer industry
remains an attractive investment for the company, particularly because of its specific capabilities
and resources. The cases also suggest that a ... Show more content on Helpwriting.net ...
New Belgium is, however, the third–largest craft brewery in the nation, with estimated sales of over
$100 million, equaling approximately 700,000 barrels of beer per year. An analysis of the craft beer
industry as a whole suggests that there is continued growth potential for New Belgium. Exhibit 5.1
of the New Belgium Brewing (B) case shows that craft beer is the fastest growing segment of the
U.S. alcoholic beverage market, with an increase in market share of over 100 percent from 1999–
2011. It is also an industry whose customers tend to be extremely loyal, making them less likely to
view craft beer as a commodity. Consequently, craft beer has a higher probability of being immune
to competition from inferior goods and substitutes. This is particularly applicable to New Belgium's
target market of "beer connoisseurs" that appreciate the high quality and taste of craft beer and who
include "executives, lawyers, and accountants" with the continued ability to pay higher prices for
craft beer, enabling the craft beer industry to achieve gross margins of up to 30 percent (Clark
& Rogler, 2013).
Four other strengths of New Belgium indicate continued

Essay on Micro Brewing a Moving Business
Though its had its shares of market ups and down micro–brewing is a stable to american beer
business.
Micro–brewing took off in the early 90's with brew pubs. People where looking for a more original
taste. Micro beers took form of a affordable luxury. Furthermore people wanted to disconnect with
the rapid consumerism from the 80's with wall–mart's and Mc Donald's showing up everywhere.
People where also starting to connect with their local towns and history trying to distinguish their
home town from another. Micro–breweries and brew pubs mostly local owned and operated.
Likewise, they often tend to use local ingredients for the brews. Furthermore many micro–brews are
marketed towards that local audience by often featuring blue ... Show more content on
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These radical idea's and techniques lead to some micro–breweries becoming quite large in the mid
90's. Fueled by big spending and gains in the dot com bubble many saw the trend in beer and cashed
in. With a 50% growth from 1994–95, similarly by 1996 37% of beer drinkers had tried a micro–
brew (Robison, John). Many companies such as sam adam where having IPO's, where stocks are
publicly available to trade. Sam adams opened on the first day at 18 dollars for a share and by the
end of the first day it was up to 25 dollars. Red Hook also opened at 18 and was up to 27 and for a
couple years didn't trade below 24. Many jumped on fueled by a gold rush. What's more in 1994 64
new breweries opened, and by the 2nd quarter of 1995 59 had already opened (Gunn, Eileen).
By 1998 many companies have closed and the survivors where hit hard. Sam Adams brewing went
from trading 20 dollars in 95 to only trading 9 in 98 (Marcial, Gene). Several factors lead to this
burst. Big beer companies such as Anheuser Busch started to join in. With the distribution already
set up and the money to back brand to a national level. Big brews attempt at recreating micro–brews
where everywhere. In addition, many had an intentional lack of affiliation with the parent company.
With micro–brews normally at a higher cost, 4.99 vs 7.99 for a bottle, they also saw a huge increase
in profits. (Kesmodel,

Craft Beer Industry Essay
Dosing? Oh Yes You Can
The craft beer industry is growing at a rapid rate and is showing no signs of slowing anytime soon.
You have joined the craft brew business and opened up a successful brewpub.
Thanks to Chart Industries CO2 bulk tank, a nitrogen generator and insulated vacuum hoses, your
brewery is producing American IPAs, with a 4–to–1 CO2 to N2 ratio, and a nitrogen–infused (4–to–
1 N2 to CO2 ratio) stout that is gaining popularity in your brewpub.
Business is good but you are a true entrepreneur and are thinking on a bigger scale. To date craft
beer makes up 10 percent of total beer sold in the United States. You want a share of that and decide
you are going to bottle your own beer and distribute it to local stores in your area and eventually
grow your brand.
Chart can help, by ... Show more content on Helpwriting.net ...
By incorporating the doser into your production line, you help eliminate the buildup of oxygen in
the headspace, as the gas is displaced by the LN2. The removal of oxygen helps preserve the shelf
life of the beer and will allow you to ship the beer and increase your footprint.
The dosed can also is pressurized too. This allows your six–packs to be better stored and shipped
easily around the nation.
While the craft beer revolution has focused on glass bottles, many breweries have elected to move
toward canning and using 16–ounce cans to differentiate themselves from the macro–brewing
giants, who use 12–ounce containers. The cans also provide a larger surface area available for
elaborate branding design. Chart's dosing apparatus makes this possible.
So whether you are going with the traditional bottling or trending toward the 16–ounce beer can,
Chart's dosing technology can deliver the right amount of LN2 to preserve and protect your product.
Don't delay, contact a Chart customer service representative today and let's deliver your brews to the

The New Face And The Beer Industry
Are microbreweries the new face to the beer industry? The real question is what is a microbrewery?
Microbreweries are small business that produces a limited amount of specialty beers for local sales.
Microbreweries are popping up all across the country, with new craft beers taking over taps.
Michigan alone has over a hundred different breweries. The economic system is on a rise, because
of the new style of beer coming to supermarkets and party stores. There are also new jobs being
created by the tourism of all the new tap houses opening up. Microbreweries is a new business that
is making changes to alcohol production, it is creating jobs, boosting the economy, and demolishing
the monopolization of the beer industry. There are many ... Show more content on Helpwriting.net ...
There are many different styles that can be created by what ingredients are used, the amount of hops,
and the fermentation rate. Microbrews have become an upgraded business that started a few
centuries ago in Michigan. Beer creation has been around since the early centuries. The first law that
was created about beer was the "Purity Law". It was created in 1516 in Bavaria. "This law states that
beer can only be made with barley, hops, and water. Later the law was revised and introduced wheat
and yeast." (Craft Beer Timeline) Michigan played a major part and started creating brews in 1829.
It was sought out by a French man named Alexis de Tocqueville. The first type of beer brewed in
Michigan was a dark robust ale. But by the 1840s there were German influences that made
Michiganders create German style lagers. "Through the 1840s to the early 1880s the most common
brewery was the mom and pops operations serving just a small clientele'' (200 years). At this time,
the business was only on draft that was usually created by pub owners in the back of the saloons.
Soon after this bottled beer was introduced and larger companies began using multilevel breweries
to handle the demand of the consumers. In the article, 200 Years of Michigan Beer, "Prohibition hit
hard for Michigan. The state started a ban on alcohol sales and consumption three years before the
nationwide ban. Larger companies tuned to different means to keep up the businesses.

Hampton Roads' Interest in Breweris and Craft Beer Essay
The Hampton Roads region is no exception to the recent nationwide interest in local breweries and
craft beers. Although certain state regulations initially prevented craft breweries from existing to
their full capacity in this area, some breweries still began to achieve success. O'Connor Brewing
Company made interest in these beers possible in this area because of its immediate success after a
long trail of failed brewing companies ("O'Connor Brewing Company" NP). Due to former
regulations, most brewing companies closed within months of starting up their businesses.
Previously, Virginia law prevented breweries from selling alcohol at its respective establishments, a
key part of upkeep for any local brewery (Riggan NP). Although the ... Show more content on
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As is common with most localized craft beer companies, the reach of O'Connor's market spreads in
multiple areas across the country. People from all parts of the nation buy from the company,
therefore leading to more tourist interest in the Hampton Roads region. Anyone who drinks
O'Connor beer learns a little bit about the Hampton Roads area due to the small descriptions put on
the bottles. Developing interest in the area itself adds to the tourist interest received from people
who simply travel with the goal of visiting many local craft beer breweries. The tourism achieved
from the presence of many local breweries is phenomenal (Miller NP). The company's attempt to
appeal towards women is another key part to stretching towards different beer drinking
demographics. The bottles themselves emphasize their interest in multiple audiences. Unlike many
plainer looking beer bottles, O'Connor's beer has more elegant and colorful designs. The company
intends for the product to be extremely eye–catching. This goes hand in hand with the designs put
on the bottles to connect to local culture. Similarly to how the interest "over the past several years
[in] American craft beer has grown exponentially," (Canova 5) female interest in the beer market has
also steadily increased. O'Connor's is just one of many breweries attempting to break the gender
roles associated with drinking beer through its packaging and marketing. Creating a product

Asahi Breweries Case Summary
Asahi Breweries' market performance in the past three years had amazed the Japanese business
community. Being a marginal player before 1986, the company had recorded an increase of 71.9%
beer sales volume in 1988 while the whole industry grew only 7.6%. At the same period, the
company's market share grew from 10.5% to 20.6%. The company's current flagship product is its
Super Dry beer, a revolutionary beer with an appealing and a distinct sharp taste. Accordingly,
Asahi's competitors have also moved into the dry beer market and attempted to capitalize the
surprising profitable opportunity. Thus, Asahi has encountered many challenges resulted from the
high growth rate of sales and emerging competition. Asahi's capital infrastructures and ... Show
Because of the support from Sumitomo Bank, Asahi's financial power has been strong. Finance
Director Hiroshi Okada reaffirmed the public that Asahi has a very low cash flow risk because its
stocks are doing very well in the market. The company projects a 7% sales growth for the next few
years, but even if the sales does not materialize, Asahi will not run into bankruptcy because it has
lots of undervalued assets, which can be sold to generate a great deal of wealth to support the
company's operation. This strong financial power is both unique and value–added to Asahi's future
growth.
Asahi's distinctive competence also comes from its engineers and technicians, but its shortage of
sales personnel, administrative staffs, and large distributors are threatening the company's future
performance and growth. Higuchi management style's positive effect may not last long because of
the lack of empowerment. There will also be increase in the cost of hiring and retaining 800 more
permanent employees, and attracting more large distributors, which have mostly been captured by
Kirin. Other possible reasons are the failure to meet distributors' expectation, the consequential
uncertainty of its future performance, and the lack of market coverage in eastern Japan. Asahi's
physical capacity is another key weakness that limits its future growth. It takes a long time for Asahi
to

Argumentative Essay: The Craft Brewing Industry
With Craft brewing on the rise again in the Cincinnati area, after its first run in the years prior to
prohibition, the local Cincinnati area craft breweries are making one batch at a time for all to enjoy.
Craft brewing has spanned over 200 years and once made Cincinnati the world capital of beer
breweries. Hudepohl, Christine Moerlein were amongst the top breweries in the Tri–State. Some
others are making a comeback along with young entrepreneurs opening new taprooms for the beer
loving crowds to once again come together and enjoy a quality crafted brew and great social
interaction. With many local choices of brew houses and taprooms opening in the past few years, it
is hard to decide which ones to try and whom has the best beer selections. ... Show more content on
Helpwriting.net ...
The House Soda was a pleasant surprise of a lime front note with peppermint backend that was crisp
and smooth, probably a good change on a hot summer afternoon. The Thundersnow was smooth
winter ale with a small after bite and overall good wintery flavor. The Axis Mundi was a strong sting
of coffee with a smooth after note to finish, that the wife loved, and the Rubus Cacao was a different
raspberry dark brew that was aggressively bitter on the back end that was a little too much for are

AAA Brewing Company Case Study

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