Dear Professors, here is the presentation for Monday, 27.04.2015. Best regards, Team 2

1. Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl
“Your Window to the Future”

2. Agenda
 StudentsTry Concept
 Competitors and Targets
 Interviews (B2B)
 Revenue Stream
 Revenue Forecast
 Website and Landing Page
 Advertisement (Poster)

3. The Concept Changed
We decided to Focus on Students and
be an Online tool that helps them gettin
g money whether they are studying in
their home country or abroad!
Providing:
- Part-Time Jobs
- Tasks
- Summer Internships (Paid)

4. StudentsTry agains its competitors
• Only has internships
(some unpaid) and
not just for students
• General public
• Full-time jobs
Portuguese
version only;
No mobile app;
No students’
concern!
• Opportunities in Portugal only

5. B2B New Targets

6. Interviews (B2B)
 Does not use job searching websites but uses universities’
platforms
 About the concept “Very interesting but you should focus
initially only in one type of vacancies. Internships would be easy
for you”
 Willingness to pay based on return
 City Halls
 Schools
 Universities

7. Revenue Stream
 Pay-per-Click Service
 Premium Service
(fixed monthly fee)
Features:
• Higher Ranking in
Job Notifications
• Recommendations
from StudentsTry (both sides)
• (Company Advertisement)
 Company Advertisements
on Landing Page
 Freemium Service:
Free Registration + upgrade for
personal assistance (unique payment)
 Future: Sucess Fee
Good survey results
Building trust
Creating Long-term relationship
 App Service:
Free of Charge for both sides
Total of 5 Hypotheses to test the Revenue Stream

8. Revenue Forecast (after 1 year)
Registered Companies, Organisations, etc. : 1.500
Number of yearly offers: 10.000
Pay-per-Click Service Premium Service Company Adv.
Price: 2.5 Cents per Click
Average Clicks per Offer: 70
Yearly revenue:
0.025€ x 70 x 10.000 = 17.500 €
Price: 10€ monthly Fee
Usage of Companies: 30%
Yearly revenue:
10€ x 12 x 0.3 x 1.500 = 54.000 €
Price: depends on space/length
(average price 5€/month)
Usage of Companies: 40%
Yearly revenue:
5€ x 12 x 0.4 x 1.500 = 36.000 €

9. Revenue Forecast (after 1 year)
Registered Students: 22.000
10% using paid
Freemium Service
Total of 2.200
Unique payment
of ca. 12€
Total of 26.400 €
Total Revenue Forecast (First Year):
Pay-per-Click Service: 17.500€
Premium Service: 54.000€
Company Advertisement: 36.000€
Student Freemium Service: 26.400€
Total Revenue: 133.900€

10. New Website
http://patyarc.wix.com/studentstry

11. Landing Page
Initial Landing Pages : Updated
http://www.mylanderpages.com/studentstry/STUDENTSTRY2015

12. Landing Page
Revenue Stream Testing
http://www.mylanderpages.com/studentstry/Revenue-Streams-Testing

13. Revenue Stream Testing so far
Out of 10 votes:
• 6 mentioned pay per click;
• 3 chose pay a Monthly/
Quarterly fee
• 1 would pay per student hired
Pay per click is also our
preferred Revenue source, so
the landing page is heading to
our goal!

14. Advertisement (Poster)

15. Questions & Comments
Follow us on Facebook