A sample ad campaign for VCW

1. Strategies should be short and very clear about which activity should be done first. Ai will be using
Domophon to draft this Campaign.
Skilled candidates are able to reach their full potential working for international companies who
pay competitive salaries. Working from home removes the burden of travel time and promotes a
better work life balance. Making it possible to enjoy the best of both worlds is our main goal on
why we are doing this campaign. Virtual Coworker is going make this dream possible. This
campaign involves mainly all working mothers, fresh graduates, and every employee who is
burdened by travel time and all the hassles and stress of being in a workplace environment.
Virtual Coworker wants to achieve objective of implementing the advocacy of giving a lot of
employees the option to be the best they could be on employing their skills in the comfort of
their owns homes. A relaxed mind produces more positive outcomes at work and in life in
general. Our best people are all working together now to make this advocacy to reality for you.
Digital Objectives :
Generating new ideas for Virtual Coworker.
Engage Virtual Coworker on establishing partnerships and affiliations in various agencies.
Raising awareness that work @ home jobs are possible through VCW.
Generation of positive Online coverage for VCW .
Increase Profitability of existing Website.
Target Audience
Primary: Working Moms , Starting Couples , Stressed Employees
Secondary: Fresh Graduates, OFWs
Tertiary : Unsuccessful P2P applicants
We need a campaign strategy for every campaign. Strategies should be short
(no longer than the below template) and very clear about activity (what we are
actually going to do). They don't need to repeat what appears in wider
strategies. We should use Demophon to draft and share them.
Context
[A couple of lines on the policy context. Why are we doing this? What are the
policy objectives? Who are the key people involved?]
Example: X policy team are working towards X long term policy objective. The
FCO want to achieve x by x. The key players are x and x. The people
involved in delivering this strategy are [insert list]
Objectives
[Specific digital objectives - should relate to wider policy objectives, but focus
on what we are trying to achieve online]
Example:

2. Strategies should be short and very clear about which activity should be done first. Ai will be using
Domophon to draft this Campaign.
Skilled candidates are able to reach their full potential working for international companies who
pay competitive salaries. Working from home removes the burden of travel time and promotes a
better work life balance. Making it possible to enjoy the best of both worlds is our main goal on
why we are doing this campaign. Virtual Coworker is going make this dream possible. This
campaign involves mainly all working mothers, fresh graduates, and every employee who is
burdened by travel time and all the hassles and stress of being in a workplace environment.
Virtual Coworker wants to achieve objective of implementing the advocacy of giving a lot of
employees the option to be the best they could be on employing their skills in the comfort of
their owns homes. A relaxed mind produces more positive outcomes at work and in life in
general. Our best people are all working together now to make this advocacy to reality for you.
Digital Objectives :
Generating new ideas for Virtual Coworker.
Engage Virtual Coworker on establishing partnerships and affiliations in various agencies.
Raising awareness that work @ home jobs are possible through VCW.
Generation of positive Online coverage for VCW .
Increase Profitability of existing Website.
Target Audience
Primary: Working Moms , Starting Couples , Stressed Employees
Secondary: Fresh Graduates, OFWs
Tertiary : Unsuccessful P2P applicants
Generate new ideas for x
Engage x stakeholders
Raise awareness of x
Generate positive online coverage of x
Secondary objective:
Enhance legacy web content on x
Target audience
[Primary, secondary and tertiary audiences]
Example:
Primary audience: niche community
Secondary audience: Those influenced by niche community
Tertiary audience: UK public
Activity

3. Strategies should be short and very clear about which activity should be done first. Ai will be using
Domophon to draft this Campaign.
Skilled candidates are able to reach their full potential working for international companies who
pay competitive salaries. Working from home removes the burden of travel time and promotes a
better work life balance. Making it possible to enjoy the best of both worlds is our main goal on
why we are doing this campaign. Virtual Coworker is going make this dream possible. This
campaign involves mainly all working mothers, fresh graduates, and every employee who is
burdened by travel time and all the hassles and stress of being in a workplace environment.
Virtual Coworker wants to achieve objective of implementing the advocacy of giving a lot of
employees the option to be the best they could be on employing their skills in the comfort of
their owns homes. A relaxed mind produces more positive outcomes at work and in life in
general. Our best people are all working together now to make this advocacy to reality for you.
Digital Objectives :
Generating new ideas for Virtual Coworker.
Engage Virtual Coworker on establishing partnerships and affiliations in various agencies.
Raising awareness that work @ home jobs are possible through VCW.
Generation of positive Online coverage for VCW .
Increase Profitability of existing Website.
Target Audience
Primary: Working Moms , Starting Couples , Stressed Employees
Secondary: Fresh Graduates, OFWs
Tertiary : Unsuccessful P2P applicants
[Tools and techniques]
Example:
Audience:
Objective:
Activity/tool:
Detail:
Repeat to fade
Evaluation
[Targets which show that you've met the objectives]
Example:
Objective: Generate new ideas for x
Target 1: x comments by x
Target 2: x ideas make it into the policy process

4. Strategies should be short and very clear about which activity should be done first. Ai will be using
Domophon to draft this Campaign.
Skilled candidates are able to reach their full potential working for international companies who
pay competitive salaries. Working from home removes the burden of travel time and promotes a
better work life balance. Making it possible to enjoy the best of both worlds is our main goal on
why we are doing this campaign. Virtual Coworker is going make this dream possible. This
campaign involves mainly all working mothers, fresh graduates, and every employee who is
burdened by travel time and all the hassles and stress of being in a workplace environment.
Virtual Coworker wants to achieve objective of implementing the advocacy of giving a lot of
employees the option to be the best they could be on employing their skills in the comfort of
their owns homes. A relaxed mind produces more positive outcomes at work and in life in
general. Our best people are all working together now to make this advocacy to reality for you.
Digital Objectives :
Generating new ideas for Virtual Coworker.
Engage Virtual Coworker on establishing partnerships and affiliations in various agencies.
Raising awareness that work @ home jobs are possible through VCW.
Generation of positive Online coverage for VCW .
Increase Profitability of existing Website.
Target Audience
Primary: Working Moms , Starting Couples , Stressed Employees
Secondary: Fresh Graduates, OFWs
Tertiary : Unsuccessful P2P applicants
Repeat to fade