2. THE POWER COLLECTIVE
• Packaging can build a brands’ identity, create a
relationship with consumers, communicate a
message, protect precious contents and sell the
product.
• Leveraged to its fullest, packaging can help to create
and maintain a brand’s competitive advantage. ....
• Innovative packaging solutions, grounded in insight,
can improve the consumer experience at retail and in
home, and build brand power for our customers.
3. THE POWER COLLECTIVE
• Yet many companies fail to deliver innovative
packaging
• Creative Gridlock or cross-functional dysfunction, the
outcome of departments operating independently of
one another – brand, design, purchasing, production,
get in the way.
• Competing priorities, a single point of contact, and
lack of integration can lead to major weaknesses in
the packaging and product design process.
4. THE POWER COLLECTIVE
• Ideas across key departments can stop flowing,
constraints and gaps in communication can
ultimately lead to packaging innovation that isn’t,
well…really innovative.
• Zumbiel, MeadWestvaco, and Powerhouse Factories
have teamed to form the “Power Collective’ an
innovative packaging design methodology.
• Our approach is collaborative, one in which a multi-
functional, multi-disciplinary team merge consumer,
business and technology insights from the start.
5. THE POWER COLLECTIVE
• Instead of a sequence of orderly steps and silo’d
conversations, we work together from idea through
execution.
• We recognize the constraints, push the boundaries
Inspiring creativity and mitigating issues. We Understand
our clients goals and push for the best possible
solutions.
• The consumer, inspiration, business goals and what’s
feasible, stay top of mind Our method delivers innovative
and actionable packaging solutions, grounded in insight
and within financial parameters, improve the consumer
experience, stand out at the shelf, and build brand
equity.
