The document provides guidelines for a packaging design competition to develop an innovative small packaging solution for rural and urban consumers in India. The packaging should be novel, practical, versatile, and affordable. It should challenge existing solutions like sachets and blister packs. The design should provide benefits for consumers, retailers, and manufacturers. Submissions should include a presentation explaining the packaging concept and story in PDF format. The winner will receive Rs. 100,000 and two runner-ups will also be awarded prizes.

2. Design a Novel, Practical & Versatile small-packaging design concept for the value conscious consumer in rural and urban India.

3. Challenge Existing Solutions Like Sachets, Blister packs and their variants

4. Innovate with afresh perspective to packaging design

5. Usable, Versatile Multi Use High on visibility Practical and Easy to manufacture

6. What are we NOT looking for? Or anything that’s available in the market

7. Where do we want you to innovate?

8. For the Consumer AESTHETICS COMMUNICATION CONVENIENCE

9. For the Retailer BEAUTY IN SHOP CONVENIENCE OF STORAGE CONVENIENCE OF DISPLAY

10. For First Impact

11. For Cost MATERIALS PROCESSES SYSTEMS

12. For the Bottom of the Pyramid Apply design thinking on products and systems

13. How to submit your designs?

14. Email your submissions to packinnova@desmania.com Weave a storyaround your concept. Sell us the story on a presentation (ppt or pdf formats only) Create your presentations on a 10” by 7.5” sheet (PDF) Feel free to add videos, mood boards and evolution sketches Limit your file size to 10Mb (post us video links, don't embed them)

15. How will your entries be judged?

17. The packaging solution provided should be unique and innovative without being similar to sachets/ blister packs etc available in the market

18. Affordability The cost of the materials and the potential manufacturability should enable this packagingsolution to be very cost effective.

20. Intuitive Ease of use

21. Suitability for rural kirana store environment and in-store visibility

23. Rs 100000 for the winning entry Rs 75000 for the first runner up Rs 50000 for the second runner up The Jury’s decision will be final and binding

24. Get Inspired !! By mother nature …

25. Get Inspired !! Things you eat …

26. Get Inspired !! Existing innovations…

27. Get Inspired !! Packaging worldwide…

28. FAQs Submission format? Print resolution PDF on A4 sheets. No. of entries? As many Deadline? July 20, 2011 Hardcopy? Only soft copy to be mailed Eligibility? Need to be a student in India

29. www.packinnova.inGood Luck!