2012 LTO Faculty Conference: Twitter and Large Lecture Engagement

1. Stimulating
Large
Classroom
Student
Engagement
Richard
McMaster
and
Janice
Fung
School
of
Professional
Communication
(FCAD)
|
LTO
Faculty
Conference
22
May
2012
1

2. 2

3. Do
you
use
Twi+er?
Any
comments?
3
Pear
Analytics,
Wikipedia

4. 4

5. 5

6. Type your message here.
6

7. @LTOProcom
#pclto
@LTOProcom
(Follow
us
or
login)
#pclto
(add
this
to
each
message
or
tweet)
ltotwitter
(password
in
case
you
log
out)
Any
comments?
7

8. WordPress
Blog
with
Tweet
Blender
widget
(h+p://blog.ryerson.ca/)
8

9. @LTOProcom
#pclto
“Tweets
&
Hashtags”
 What
is
Twitter?
 Why
use
Twitter?
 Our
Experience
with
Twitter
 Q
&
A
9

10. @LTOProcom
#pclto
“Tweets
&
Hashtags”
 What
is
Twitter?
 Why
use
Twitter?
 Our
Experience
with
Twitter
 Q
&
A
10

11. @LTOProcom
#pclto
What
is
Twi+er?
 “…an
online
social
networking
and
microblogging
service
that
enables
its
users
to
send
and
read
text-­‐
based
posts
of
up
to
140
characters,
known
as
‘tweets’.”
 Launched
in
July
2006
by
Jack
Dorsey
Source:
http://en.wikipedia.org/wiki/Twitter
11

12. @LTOProcom
#pclto
What
is
Twi+er?
 “The
SMS
of
the
Internet”
 “Real-­‐time
short
messaging
service”
(Manzo,
2009)
 A
microblogging
service
which
produces
a
chronological
record
of
character-­‐restricted
utterances
(Elavsky,
Mislan,
&
Elavsky,
2011)
Source:
http://en.wikipedia.org/wiki/Twitter
Any
comments?
12

13. @LTOProcom
#pclto
“Tweets”
 You
can
“tweet”
a
message
up
to
140
characters
(this
includes
spaces,
symbols,
numbers,
etc.).
 Follow
your
peers
and
other
persons
of
interest
while
others
can
follow
you
 “Re-­‐Tweet”
comments
that
are
meaningful
 Archived
by
the
Library
of
Congress
(in
March
2012,
roughly
340
million
Tweets
per
day)
 After
about
10
days,
your
Tweets
will
no
longer
be
searchable
13

14. @LTOProcom
#pclto
Start
an
Account…
 Free
acc0unt
 Working
email
address
and
username
 We
suggest
you
create
a
dedicated
email
account
and
Twitter
handle
for
your
class
(e.g.,
@ENG250)
 Access
through
the
Internet
 www.twitter.com
 Download
an
App
on
your
mobile
device
14

15. @LTOProcom
#pclto
The
“@”
Sign
&
Hashtags
 The
“@”
posts
a
tweet
to
the
specific
person
or
account
 The
“#”
groups
topics
of
interest
so
that
you
can
reach
multiple
persons
(conventionally
placed
at
end
of
message)
 For
example,
 Follow
us
today:
@LTOProcom
 Hashtag
for
our
talk:
#pclto
 As
you
tweet
your
questions
or
comments,
you’ll
see
them
appear
(after
a
short
delay)
on
the
live
feed
of
the
blog
for
this
session
Any
comments?
15

16. @LTOProcom
#pclto
“Tweets
&
Hashtags”
 What
is
Twitter?
 Why
use
Twitter?
 Our
Experience
with
Twitter
 Q
&
A
16

17. @LTOProcom
#pclto
17

18. @LTOProcom
#pclto
Technology
Use
and
Engagement
 Introducing
new
technologies
into
a
social
setting
can
stimulate
interaction
and
engagement
(Hine,
2005)
 Broaden
dynamics
of
social
formation
in
the
classroom
(Hine,
2005)
 Positive
correlation
between
use
of
educational
technology
and
student
engagement
(Chen
et
al.,
2010)
 Positive
correlation
between
use
of
social
networking
sites
and
college
student
engagement
(Heiberger
&
Harper,
2008;
HERI,
2007)
18

19. @LTOProcom
#pclto
Any
comments?
19

20. @LTOProcom
#pclto
Infographic:
OnlineEducation.net
20

21. @LTOProcom
#pclto
National
Study
of
Undergraduate
Students
and
Information
Technology
(Educause
2011)
21

22. @LTOProcom
#pclto
Using
Twi+er
in
the
Classroom
 Demonstrated
rich
and
varied
student
engagement
in
a
large-­‐lecture
course
(Elavsky,
Mislan,
&
Elavsky,
2011)
 Improved
student
impressions,
participation,
and
enthusiasm
in
a
large-­‐lecture
course
(Elavsky,
Mislan,
&
Elavsky,
2011)
 Resulted
in
positive
effects
on
student
engagement
and
when
used
for
educationally
relevant
purposes,
had
a
positive
effect
on
grades
(Junco,
Heibergert,
&
Loken,
2011)
22

23. @LTOProcom
#pclto
Twi+er:
The
medium
 Novelty
 Potential
anonymity
 Synchronous
and
 Broadcast
and
direct
asynchronous
(in
class
messages
(public
and
and
out
of
class)
private)
 Low
threshold
for
 Content
creation
and
participation
sharing
 A
cool
medium?
 Increasing
(McLuhan)
professionalization
 Increased
contact/access
23

24. @LTOProcom
#pclto
Increasing
professionalizaOon
E.
Chickowski,
Baseline
Magazine
24

25. @LTOProcom
#pclto
Pareto
Principle
Any
comments?
25

26. @LTOProcom
#pclto
Crowdsourcing
ShaanHaider.com
26

27. @LTOProcom
#pclto
Engagement
and
parOcipaOon
as
a
conOnuum
Detached/
Creating/
Disengaged/
Determining/
Removed/
Involved
/
Margins
Center
Any
comments?
27

28. @LTOProcom
#pclto
Using
Twi+er
in
the
Classroom
 “Twitter…introduces
an
innovative
potential
for
developing
and
exploring
the
ways
new
media
technologies
induce
new
patterns
of
social
encounter”
(Elavsky,
Mislan,
&
Elavsky,
2011,
p.216)
Source:
http://www.psm.com/wp-­‐content/uploads/2009/10/University-­‐Adds-­‐Manditory-­‐Class-­‐on-­‐Twitter.png
Any
comments?
28

29. @LTOProcom
#pclto
Our
Use
for
CMN
432
 Communication
in
the
Engineering
Professions
 Lecture
on
technical
communication
for
300
engineering
students
(2nd
to
4th
year)
 Locations:
AMC
Theatre
and
LIB
72
Source:
http://teacherstraining.com.au/wp-­‐content/uploads/2011/05/twitter-­‐in-­‐the-­‐classroom-­‐1.jpg
29

30. @LTOProcom
#pclto
Our
Approaches
 2011
Fall
Term:
 2012
Winter
Term:
 Pilot
use
of
Twitter
 Not
mandatory
 Not
compulsory
 Begin
each
class
with
display
 1
of
2
lecture
activities
of
recent
tweets
 TAs
with
iPads
in
class
(alert
 Assigned
specific
questions
instructor
to
queries
and
related
to
lecture
content
provide
comments
and
answers)
 Moved
to
free
format
after
 Answer
questions,
summarize
key
lecture
the
Reading
Week
points,
introduce
new
topics
 Twitter
bird
on
ppt
slides
to
 Provided
handouts
with
140
elicit
responses
boxes
for
concise
written
 Asked
students
to
follow
me:
responses
~25%
did.
Others
could
search
class
hashtag
30

31. @LTOProcom
#pclto
Possible
Tweets
 Comments
extending
discussion
 Questions
 Clarifications
 Disagreements
 Additional
resources
 Examples
or
illustrations
 Interesting
topics
or
issues
(past
or
present)
31

32. 32

33. @LTOProcom
#pclto
Examples
of
Tweets
33

34. @LTOProcom
#pclto
Examples
of
Tweets
34

35. @LTOProcom
#pclto
Examples
of
My
Tweets
Any
comments?
35

36. @LTOProcom
#pclto
Our
Approaches
 2011
Fall
Term:
 2012
Winter
Term:
 Pilot
use
of
Twitter
 Not
mandatory
 Not
compulsory
 Begin
each
class
with
display
of
 1
of
2
lecture
activities
recent
tweets
 TAs
with
iPads
in
class
(alerting
 Assigned
specific
questions
instructor
to
queries
and
related
to
lecture
content
providing
comments
and
answers)
 Moved
to
free
format
after
the
 Answering
questions,
Reading
Week
summarizing
key
lecture
points,
introducing
new
topics
 Twitter
bird
on
ppt
slides
to
elicit
 Provided
handouts
with
140
boxes
responses
for
concise
written
responses
 Asked
students
to
follow
me:
~25%
did.
Others
could
search
class
hashtag
36

37. @LTOProcom
#pclto
37

38. @LTOProcom
#pclto
2012
Winter
Term:
Lecture
AcOvity
2
 Watch
the
video
 What
makes
Mike
Lazaridis’
apology
effective
or
ineffective
to
Blackberry
customers?
http://alturl.com/amuqc
 Identify
the
use
of
rhetorical
appeals
(logos,
ethos
or
pathos)
or
even
the
use
of
Toulmin
argument
(his
claim,
evidence
or
even
warrant).
 Tweet
or
write
a
140
character
message
on
your
lecture
sheet
commenting
#432rye
@CMN432Ryerson
 Provide
a
meaningful
comment.
Be
professional,
practice
concision
and
stay
objective
about
different
views.
38

39. @LTOProcom
#pclto
Example
of
Wri+en
Responses
Mike’s
apology
is
effective
because
he
is
an
authoritative
This
apology
was
not
effective
figure
who
shows
his
empathy
because
he
was
not
able
to
and
admits
that
the
issue
is
provide
any
specific
frustrating
by
using
facts.
information
on
how
they
will
fix
and
improve
the
problem.
The
apology
used
logos,
ethos
and
pathos
effectively
by
@CMN432Ryerson
Mike
mentioning
system
instability,
Lazaridis’
apology
seems
and
empathizing
with
the
user
ineffective
because
you
can
tell
while
demonstrating
authority.
he
is
reading
off
of
slides
and
is
unprepared
#432rye
39

40. @LTOProcom
#pclto
Example
of
Tweets
Any
comments?
40

41. @LTOProcom
#pclto
Free
Flow
Tweets
Any
comments?
41

42. @LTOProcom
#pclto
Free
Flow
Wri+en
Responses
When
giving
instructions
it
is
best
to
keep
the
text
as
simple
Definitions
are
important
as
possible
and
to
include
because
it
eliminates
ambiguity.
numbers
and
pictures
in
It
also
helps
to
elaborate
chronological
order.
unfamiliar
terms
that
readers
do
not
understand.
Definitions
of
technical
terms
are
essential
components
of
successful
Good
communication
is
like
a
technical
communication
and
good
handshake
where
both
complete
and
adequate
deliver
to
the
sender
and
the
receiver
the
reader.
know
what
they
are
getting.
42

43. @LTOProcom
#pclto
Tweets
&
Hashtags
 What
is
Twitter?
 Why
use
Twitter?
 Our
Experience
with
Twitter
 Q
&
A
43

44. @LTOProcom
#pclto
Successes
 Writing
concisely
 Introduce
new
communication
channel
/
point
of
contact
with
professor
and
peers
 Generating
valuable,
relevant
and
meaningful
comments
 Excitement/thrill
 Heightened
in-­‐class
engagement
 Students’
contributions
to
the
course
are
recorded
and
shared
and
participation
 Crowdsourcing
 Course
concepts
carried
outside
the
classroom
and
class
time
 Think
critically
about
social
media
and
professional
applications
44

45. @LTOProcom
#pclto
Challenges
 Full
class
participation
 Writing
quality
 Deviation
from
prescribed
 Distracted
students
in
class
questions
 Out-­‐of-­‐classroom
engagement
 Takes
time
(your
time
and
class
time)
 Providing
real-­‐time
response
(delays)
 Unmoderated:
anyone
anywhere
can
Tweet
 Privacy
issues
 Potential
anonymity
 Copyright
considerations
45

46. @LTOProcom
#pclto
Any
comments?
46

47. @LTOProcom
#pclto
?
Any
comments?
47

48. @LTOProcom
#pclto
48

49. @LTOProcom
#pclto
49

50. @LTOProcom
#pclto
Tweets
&
Hashtags
 What
is
Twitter?
 Why
use
Twitter?
 Our
Experience
with
Twitter
 Q
&
A
50

51. @LTOProcom
#pclto
Any
quesOons?
Any
comments?
51

52. @LTOProcom
#pclto
AddiOonal
Resources
 Archiving
and
Viewing
Tweets:
 Thinkupapp.com
 Twitterfountain.com
 Visibletweets.com
 Project
EPIC:
Tweak
the
Tweet
 epic.cs.colorado.edu
 Hotseat:
Purdue
University
 www.purdue.edu/hotseat/splash.html
Any
comments?
52

53. @LTOProcom
#pclto
Thank
you!
 Richard
McMaster
rmcmaste@ryerson.ca
 Janice
Fung
janice.fung@ryerson.ca
 Slides
available
at:
 http://www.slideshare.net/
Any
final
comments?
53