1.  (805) 765-5600 |  roland@rolandkratzer.com
www.rolandkratzer.com | www.linkedin.com/in/rolandkratzer
DYNAMIC OPERATIONS EXECUTIVE
executive summary
Roland Kratzer is a results driven operations executive with over twenty years of experience driving organizational
performance improvement and revenue growth. He has proven success designing and implementing programs
and management initiatives in a wide variety of industries.
Having held President, COO, General Manager, VP Operations positions with niche market leading companies
such as Paul's Custom Shutters, Cofix, eDentalStore and Dental Laboratory Discount Supply, Roland has
improved the performance of organizations with over $11 million in annual revenues and 100 team members.
critical skill set
Cross-Functional Team Leadership Quality Assurance Management Customer Service Development
Business Process Improvement Talent Recruitment & Management Project Management
professional employment history
Mergers & Acquisitions Advisor Meritage Partners 2009 - Present NOTES
vp operations, direct or operations, COO, PV, PV operations, W harton M BA, in home sale s, entrepre neur, e ntreprene urial leader, m&a, packaging m&a, marketing & sale s, marketing and
sales, direct marketing, uni cation channel, operating proced ure, direct marketing, solver, cost-efficie nt, standard operating pr oce dure, pr oble m solving, i nterpersonal, proble m solver,
service industry, written communicati on, track record, marketing, organizational, high -energy, collegial, operating budget, optimi zation, functionality, metri cs, key word, operational, on-
line, direct mail, optimi ze, creative activity, prioritize, overse e, coo, collaborative, integrating, delegating, i ntegrate, guideline, sy nergy, timeline, a ffiliate, validate, product line, product
development, M BA, mer chandising, cust omer, day-to-day, devel op, seg mentation, impleme nt, profitability, retention, contract ual, proven , fore casting, incre mental, ba chel or's degree,
enhance ment, fa cet, supervise, es calate, streamli ne, ma nufacture , strategy, motivate, manufa cturing, coor dinate, en sure, appraise, tea mwork, evaluate, market, co-w orker,
imple mentation, as nee ded, market research, supervisory, staff me mber, metric, M onitor, e mpower, apprai sing, productivity, operation, e -commerce , function, analytical,
communicati on, analyze, skill, dedicate, operations, ongoing, musi cal instrument, high quality, ma nagement, leader ship, utilization, devel oping, outreach, mea surable, i nteract, brand,
employe e, strategically, geared, chief operating offi cer, operate, solving, market place, pr omotional, manage, A mazon, pa ckaging, multiple, communications, ma nagerial, Chai n, foll ow-
up, excee d, matri x, ability, revenue, sale, obje ctive, verbal, vendor, overall, channels, direct, include, strategic, goal, fa cility, nurture, operating, sales, a ssign, pr ofi cient, responsibility,
product, exempt, creative, establis h, planning, e xperien ce, standard, front line, ta ctic, general manager, ide ntify, budget, bottom line , professi onally, database , ethic, creativity,
Counsel business owners on options to sell their companies. Market companies to
supervisor, catalog, incorporate, cor porate, medium, pr ofi cien cy, embody, public relations, pr oce dure, s eek out, ROI, functional, s ustaina ble, ful fillme nt, expertise, maintain,
organization, e mpowered, demonstrate, integral, merchandi se, development, fe edba ck, internally, prici ng, retailer, curriculum, relations hip, collateral, responsibl e for, cooperate,
accompli shment, e ffe ctive, require, pla n, forecast, i mprove me nt, partnershi p, network, focuse d, ma nager, web, e nhance, e ffe ctivenes s, exceptional, pre ferred, tacti cal, Key, talent, tier,
prefer, constituent, spe cialty, take to, acqui sition, retail, de monstrated, contractor, focus, compe nsate, inve ntory, cha nnel, qualifi cation, e xcelle nt, solve, drive, Village, mi nimum,
assignment, track, quality, member, adapt, re quire ment, per for mer, role, perfor mance, conversi on, pr ovide, ba ckground, achieve, coaching, thrive, responsi ble, processi ng, level,
activity, dedicated, ba se, mail, profita ble, staff, quali fy, key, candi date, efficie nt, prove, delegate, emphasis, engage, priority, guitar, signi ficant, tea m, vice pre sident, negotiation,
organize, meet, commit, outlet, consi stently, retain, understandi ng, sele ct, increa se, spa n, base d, company, site, lean, create, appr opriate, traditional, e ssential, re cord, commit ment,
computer, take advantage, concept, core, as signed, liste d, analysis, define, CE O, invest, Education, resource, s ummary, engage ment, opportunity, strong, online , someone, seek,
private buyers while maximizing enterprise valuations and owner's return on investment.
establishe d, internet, signi fica ntly, proble m, combine, develope d, in line, competitive, exter nal, directing, gear, lea der, service, i nternal, environme nt, bachelor, inv olve, freight,
innovation, et hics, me mbers hip, initiative, long -term, changi ng, suite, ha ndle, influe ntial, growth, skilled, work at, global, e ngineering, calen dar, client, compreh ensive, tacti cs, industry,
required, pr omotion, plant, contribution, improving, si multane ously, e xe cutive, proje ct, testing, instrume nt, detail, aspe ct, integrity, look to, sched ule, area, cost, quali fied, e xce eding,
achieve ment, duty, profe ssional, safety, s upply, di scretion, digital, position, list, e-mail, se nior, change, increasing, consistent, s che dule d, driving, compensati on, worker, hire,
communicate, non, support, res pective, advocate, promote, busi ness, bond, currently, recommen d, make s ure, culture, acquire, as sociate, s eeking, pa ckage, margin, vice, practi ce,
spear, in on, lead, commer ce, high, as such, line, re search, degree, value s, committed, ed ucation, energy, tool, understand, unique, e xpe ctation, account for, en courage, relation, vision,
substantial, se ctor, build, s pend, ambitious, satis faction, coach, funda mental, typical, mi x, progra m, expert, engine er, advanci ng, affect, harbor, bl og, directi on, range, stable, spe cifi c,
success ful, director, pay for, buying, write, task, satisfy, social, stretch, using, look for, produce, chai n, career, i mprove, relations, offi ce, sele ction, re port, deter mine, personal, come on,
potential, continue, insura nce, tight, grow, l ooking for, lowest, di scipli ne, current, material, firm, pr oce ss, landing, dis play, deliver, services, partner, de partme nt, reporting, perfor m,
feature, relative, planned, as well, enter prise, e xisting, platform, need, written, a pplication, leading, maintaine d, conflict, critical, winning, control, rates, costs, effort, musi cal, Major,
technology, struct ure, expen se, email, player, agency, e xample, agent, within, day, capa city, generous, basi s, value, exi st, profit, page, properly, shape, available, meeti ng, for e xa mple,
annual, gen eration, s uperior, a cros s, start, follow, comfortable, be nefit, Pre side nt, attitude, result, through, cr oss, design, test, details, new, attention, will, closely, a ffair, politics, store ,
conta ct, volume, desire d, highly, top, method, type, j oin, de mand, term, lea ders, pri ce, advance, large, de cision, best, is sue, campaign, ce nter, nee ds, community, directly, use , previous,
proud, stateme nt, greatly, increased, bottom, run, pride, si x, state, general, adva ntage, hit, individual, feel, conte nt, needed, buy, expect, are, a ffairs, train, win, determi ned, re ceive,
look, regard, billion, public, policy, offi cer, well, greatest, share, building, make, language , runni ng, mi ddle, rate, success, giving, all, work, low, various, thinking, de sire, below, other,
whatever, musi c, want, greater, take, also, land, while, construction manage ment, contractor, solar e nergy, voltaic, PV, proced ure, proble m solving, interpersonal, probl em s olver,
service industry, written communicati on, track record, marketing, organizational, high -energy, collegial, operating budget, optimi zation, functionality, metri cs, key word, operational, on-
line, direct mail, optimi ze, creative activity, prioritize, overse e, coo, collaborative, integrating, delegating, i ntegrate, guideline, sy nergy, timeline, a ffiliate, validate, product line, product
development, M BA, mer chandising, cust omer, day-to-day, devel op, seg mentation, impleme nt, profitability, retention, contract ual, proven , fore casting, incre mental, ba chel or's degree,
Represented $18MM international packaging manufacturer in acquisition.
enhance ment, fa cet, supervise, es calate, streamli ne, ma nufacture , strategy, motivate, manufa cturing, coor dinate, en sure, appraise, tea mwork, evaluate, market, co-w orker,
imple mentation, as nee ded, market research, supervisory, staff me mber, metric, M onitor, e mpower, apprai sing, productivity, operation, e -commerce , function, analytical,
communicati on, analyze, skill, dedicate, operations, ongoing, musi cal instrument, high quality, ma nagement, leader ship, utilization, devel oping, outreach, mea surable, i nteract, brand,
employe e, strategically, geared, chief operating offi cer, operate, solving, market place, pr omotional, manage, A mazon, pa ckaging, multiple, communications, ma nagerial, Chai n, foll ow-
up, excee d, matri x, ability, revenue, sale, obje ctive, verbal, vendor, overall, channels, direct, include, strategic, goal, fa cility, nurture, operating, sales, a ssign, pr ofi cient, responsibility,
product, exempt, creative, establis h, planning, e xperien ce, standard, front line, ta ctic, general manager, ide ntify, budget, bottom line , professi onally, database , ethic, creativity,
supervisor, catalog, incorporate, cor porate, medium, pr ofi cien cy, embody, public relations, pr oce dure, s eek out, ROI, functional, s ustaina ble, ful fillme nt, expertise, maintain,
organization, e mpowered, demonstrate, integral, merchandi se, development, fe edba ck, internally, prici ng, retailer, curriculum, relations hip, collateral, responsibl e for, cooperate,
accompli shment, e ffe ctive, require, pla n, forecast, i mprove me nt, partnershi p, network, focuse d, ma nager, web, e nhance, e ffe ctivenes s, exceptional, pre ferred, tacti cal, Key, talent, tier,
Leading development of packaging manufacturing practice area.
prefer, constituent, spe cialty, take to, acqui sition, retail, de monstrated, contractor, focus, compe nsate, inve ntory, cha nnel, qualifi cation, e xcelle nt, solve, drive, Village, mi nimum,
assignment, track, quality, member, adapt, re quire ment, per for mer, role, perfor mance, conversi on, pr ovide, ba ckground, achieve, coaching, thrive, responsi ble, processi ng, level,
activity, dedicated, ba se, mail, profita ble, staff, quali fy, key, candi date, efficie nt, prove, delegate, emphasis, engage, priority, guitar, signi ficant, tea m, vice pre sident, negotiation,
organize, meet, commit, outlet, consi stently, retain, understandi ng, sele ct, increa se, spa n, base d, company, site, lean, create, appr opriate, traditional, e ssential, re cord, commit ment,
computer, take advantage, concept, core, as signed, liste d, analysis, define, CE O, invest, Education, resource, s ummary, engage ment, opportunity, strong, online , someone, seek,
establishe d, internet, signi fica ntly, proble m, combine, develope d, in line, competitive, exter nal, directing, gear, lea der, service, i nternal, environme nt, bachelor, inv olve, freight,
innovation, et hics, me mbers hip, initiative, long -term, changi ng, suite, ha ndle, influe ntial, growth, skilled, work at, global, e ngineering, calen dar, client, compreh ensive, tacti cs, industry,
required, pr omotion, plant, contribution, improving, si multane ously, e xe cutive, proje ct, testing, instrume nt, detail, aspe ct, integrity, look to, sched ule, area, cost, quali fied, e xce eding,
achieve ment, duty, profe ssional, safety, s upply, di scretion, digital, position, list, e-mail, se nior, change, increasing, consistent, s che dule d, driving, compensati on, worker, hire,
Source add-on acquisitions for private equity groups.
communicate, non, support, res pective, advocate, promote, busi ness, bond, currently, recommen d, make s ure, culture, acquire, as sociate, s eeking, pa ckage, margin, vice, practi ce,
spear, in on, lead, commer ce, high, as such, line, re search, degree, value s, committed, ed ucation, energy, tool, understand, unique, e xpe ctation, account for, en courage, relation, vision,
substantial, se ctor, build, s pend, ambitious, satis faction, coach, funda mental, typical, mi x, progra m, expert, engine er, advanci ng, affect, harbor, bl og, directi on, range, stable, spe cifi c,
success ful, director, pay for, buying, write, task, satisfy, social, stretch, using, look for, produce, chai n, career, i mprove, relations, offi ce, sele ction, re port, deter mine, personal, come on,
potential, continue, insura nce, tight, grow, l ooking for, lowest, di scipli ne, current, material, firm, pr oce ss, landing, dis play, deliver, services, partner, de partme nt, reporting, perfor m,
feature, relative, planned, as well, enter prise, e xisting, platform, need, written, a pplication, leading, maintaine d, conflict, critical, winning, control, rates, costs, effort, musi cal, Major,
technology, struct ure, expense, email, player, agency, e xample, agent, within, day, capa city, generous, basi s, value, exi st, profit, page, properly, shape, available, meeti ng, for e xa mple,
annual, gen eration, s uperior, a cros s, start, follow, comfortable, be nefit, Pre side nt, attitude, result, through, cr oss, design, test, details, new, attention, will, closely, a ffair, politics, store ,
conta ct, volume, desire d, highly, top, method, type, j oin, de mand, term, lea ders, pri ce, advance, large, de cision, best, is sue, campaign, ce nter, nee ds, community, directly, use , previous,
Match private companies with equity investment firms.
proud, stateme nt, greatly, increased, bottom, run, pride, si x, state, general, adva ntage, hit, individual, feel, conte nt, needed, buy, expect, are, a ffairs, train, win, determi ned, re ceive,
look, regard, billion, public, policy, offi cer, well, greatest, share, building, make, language , runni ng, mi ddle, rate, success, giving, all, work, low, various, thinking, de sire, below, other,
whatever, musi c, want, greater, take, also, land, while, construction manage ment, contractor, solar e nergy, voltaic, PV,
President Paul’s Custom Shutters 2002 - 2009
Owner and General Manager of multi-million dollar manufacturer and installer of custom
interior "plantation" shutters to homeowners. Oversaw all operations including customer
service, quality assurance, production and customer experience.
Produced 39% revenue growth and 121% EBITDA gain during first fiscal year.
Best in class customer satisfaction ratings. AAA rating from BBB.
Gained competitive advantage by instituting business intelligence system
integrating call tracking, lead sourcing, and customer service management.
Over 45% of revenues from repeat and referral customers.
Expanded into secondary product line and outsourced production to broaden
customer appeal and increase company capacity.
Developed new B2B market segment serving hospitality properties.
Sold company to strategic buyer seeking greater market share.
ROLAND KRATZER | Page 1 of 2

2. NOTES
COO Cofix 2000 - 2001
Managed operations of venture capital-backed business enabling computer resellers to
sell the IT services of a nationwide network.
Designed strategy to sell packaged IT services as products through our partners.
Translated IT service providers’ time-based charges into product-based offerings
for the most popular hardware items.
Trained partners’ inside sales staff to upsell IT services with hardware sales.
Created partner support function that became a major competitive weapon.
Revived key strategic relationship with nationwide network of IT service suppliers.
Developed and implemented models that ensured efficient operational processes
under a wide range of volume scenarios.
VP Operations eDentalStore 1999 - 2000
Led daily operations of venture capital backed Internet startup. Company named in “Best
200 B2Bs” by Forbes and was acquired by strategic investor.
Hired as fifth employee and grew team to over 50.
Managed initial website development and launch.
Oversaw product catalog development team.
Created supplier strategy and order fulfillment relationships.
General Manager Dental Laboratory Discount Supply 1992 - 1996
Managed nation’s second largest dental laboratory supply distributor. Produced 31%
revenue growth and 45% net profit gain. Positioned company for acquisition by publicly-
traded competitor.
Created marketing program to mirror customers’ purchase cycle.
Harnessed customer purchase data to create upsell opportunities.
Designed and implemented phone system to increase productivity and improve
personalized customer service.
Instituted inventory management system nearly eliminating backorders and NOTES
increasing inventory turns.
education
MBA, Wharton School, University of Pennsylvania
Concentration in Entrepreneurial Management
BA, University of Pennsylvania
Major in Public Policy/Political Science
Minor in Marketing from the Wharton School
contact
 (805) 765-5600 |  roland@rolandkratzer.com
www.rolandkratzer.com | www.linkedin.com/in/rolandkratzer
ROLAND KRATZER | Page 2 of 2