2. In a few words, Rio is...
● a 2nd year MSCS student focusing
on HCI, head TA for CS147 for the
past two years.
● previously a Google APM intern,
IDEO Knowledge Sharing intern
● On Twitter at @rioakasaka and
online at rioakasaka.com and
blogging at rioleo.org since 2003
● Looking to go into industry with a
product management role
4. Skills and Knowledge
Founder of two startups: pinolio.com and justnearme, the
latter of which was used in MS&E 237, Andreas Weigend's
Social Data Revolution class.
5. Skills and Knowledge
Developed and presented my TwitterDots project, a semi-
realtime tweet geolocator for specific keywords to an
audience at LinkedIn.
6. Skills and Knowledge
Presented an iPhone app called AudioNorm hacked during
the 24-hour TechCrunch Disrupt 2010 with two friends.
7. ASK ME ABOUT THIS WALLPAPER
SOMETIME
Why I want to be in 377T
As someone who wants to be in product management,
understanding users is paramount, and understanding
behavior design is critical in designing good, useful and
adoptable products.
8. Behavior Change
Published an extended abstract at CHI '11 with Neema and yourself: The
role of commitment devices and self-shaping in persuasive technology
Coordinated experiment design on processing social cues in decision-
making and how designers can correct for biases with Abhay Sukumaran
in COMM 268
9. Ultimate Target Behavior
Goal: an alumnus donates to Stanford
Green path: We want them to adopt a new behavior and keep doing it.
10. Sequence
Notify (trigger) alumni who are financially able to donate
money (ability) by mailing a letter from a current student in
the alumnus's major.
Actions:
1. Determine an alumnus's major and/or participated societies and current
employ using LinkedIn.
2. Select from a database or ask a sample of students to write letters to
alumni describing their current activities at school.
3. Provide incentives or rewards to students for writing, and additional
incentives to hand-sign.
4. Notify or mail letters to alumni.
5. Encourage alumni to stay in touch with student.
11. The Fun Things
I play the banjo, clawhammer
style, but still learning!
I once traveled all the subway
stations in Paris for a Guinness
World Record attempt (but they
said no).
Single child, swimming and avid
cyclist and former firefighter.
12. Extra Credit
Neema Moraveji was in the July 20, 2012 New York Times article
"Students at Stanford Work on Apps that Alleviate Stress"
