Harnessing the Motivation Wave for Behavior Change
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Motivated individuals start riding the motivation wave when there is one of three observations of reinforcement (ORs) that the user recognizes- each can go in a positive or negative direction.
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Harnessing the Motivation Wave for Behavior Change
- 1. Harnessing the Motivation Wave How to identify when a user is motivated to be physically active
- 2. MoTIVAtIOn WAVE BJ Fogg explains the Motivation Wave as the natural tendency for people to cycle between moments of high motivation and moments of low motivation
- 3. MoTIVAtIOn WAVE If we conducted pager studies of 18 people and asked them throughout one day if they felt motivated or not, we might imagine a chart like this:
- 10. HOW MIgHT WE How might we be able to tell if someone is at the high or low point of the motivation wave?
- 11. MoTIVAtIOn Going back to that pager study, we really can’t go about asking individuals if they are motivated or not.
- 12. A ReMInDEr If we can put hot triggers in the path of motivated people, we can effectively design for behavior change.
- 13. HIGH MoTIVAtIOn Priority #1: Do hard things that structure future behavior Priority #2: Do hard things that reduce barriers to behavior Priority #3: Do hard things that increase people’s ability
- 14. A HYPoTHeSIs Motivated individuals start riding the motivation wave when there is one of three observations of reinforcement (ORs) that the user recognizes- each can go in a positive or negative direction. 1. Incremental and visible self-improvement 2. Social recognition and encouragement 3. Self-driven triggers
- 15. INCrEmenTAl AND VISIbLe sElF- IMpRoVEmeNt This observation of reinforcement shows the individual that is participating in behavior change that there is a visible outcome. This visibility may simply be just for the individual. POSITIVE For example, as a result of walking 30 minutes a day, Bob might feel less winded going up the stairs. Recognizing that he is less winded is important here. NEGATIVE Jane might stop smoking, but for the first week doesn’t notice anything different - in fact, she’s even more miserable because she can’t attend to her habit.
- 16. SoCIAL ReCOgNItIon AND EnCOUrAGeMeNt This observation of reinforcement indicates to the individual that the people around the individual notice the behavior change. POSITIVE Sarah participates in a meditate program on a whim. The next day, her colleagues comment on her looking more “radiant”. NEGATIVE Bill goes to a karate class, but for some reason the instructor seems to ignore him. He thinks it might be because he’s about 15 years older than the other students.
- 17. SeLf-DRIVeN TrIGgErS This observation of reinforcement, also referred to as an epiphany, highlights points of motivation that the user feels without a specific reason. POSITIVE Sam decides to walk home because he has 30 minutes to spare. He realizes how much he enjoys walking, and decides to keep it up.
- 18. PAtHS To ReINfOrCEmeNt ObLIgATIoN Two paths to reinforcement exist - participating in these may bring the user to encounter any of the previous three ORs. Obligation puts the individual in a situation where they must satisfy a certain requirement. POSITIVE Natasha needs to walk her dog at 8 in the morning and 6 in the evening each day. As a result, she realizes she enjoys the moments of exercise. NEGATIVE Raymond has to participate in a gym program as part of his school requirement. He hates being picked last at baseball, so he would really rather not be there.
- 19. PAtHS To ReINfOrCEmeNt INCenTIVeS This path to reinforcement lets the individual understand that the behavior is considered enough of a priority to warrant an incentive of some kind. POSITIVE Greg receives a voucher every time he completes a week-long exercise regime provided by his company. At the conclusion of one, his friends notice he has lost weight, and he continues riding the motivation wave. NEGATIVE Stephanie is in a exercise program that rewards her with cash whenever she completes a step. The steps are too wide and she realizes the incentives are not worth it.
- 20. To WRAp UP Motivated individuals start riding the motivation wave when there is one of three observations of reinforcement (ORs). These ORs can stand on their own, or be led to by two paths of reinforcement.