Axis bank financial products

1. Name:- Rituraj
JL13PGDM158

2.  The first banks were Bank of Hindustan (1770-1829) and The General Bank of India,
established 1786.
 The three banks merged in 1921 to form the Imperial bank of India, which upon India's
independence, became the State Bank Of India in 1955.
 Indian Banking Industry currently employees 1,175,149 employees and has a total of
109,811 branches in India and 171 branches abroad.
 Types of Bank:-
1- Public sector Banks-22
2- Private sector Banks- 19
3- Foreign Banks- 32
4- Regional Rural Banks- 80
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3.  Axis Bank began its operations in 1994, after the Government of India allowed new private
banks to be established.
 Axis Bank Limited (formerly UTI Bank) is the third largest private sector bank in India.
 Current MD & CEO- Shikha Sharma.
 Branches of Axis Bank- 2402, No. Of ATMs- 12,922, No. Of Employees- 42,420.
 Total Assets- Rs. 3.4 trillion, Total Deposits- Rs.252,613 cr., Net worth- Rs.331,584 million
 Shareholders Of Axis bank:- A- Promoters, B- Domestic Shareholders, C- Foreign
shareholders.
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4.  Accounts
 Deposits
 Safe Locker deposits
 Loans
 Cards
 Forex
 Investment
 Insurance
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5. Some of the major objectives of the study include the determination of the following:
 Customer awareness about the products and services provided by the Axis Bank.
 Consumer preference about various Axis Bank products.
 Customer satisfaction with the service provide by the bank.
 Draw out with conclusions and suggestions based on the analysis and the interpretation of
data
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6. 1.Number of Accounts
After looking this bar graph, it can be said that maximum people in Axis Bank have Savings
Account as their basic account, Axis bank have large potential for Loan & Demat Account
they should see this untapped market. Bringing up of new schemes in Loans with attractive
rates can help them grow in this segment. Providing better services in comparison to the
competitors will help them to progress and stand out.
0
5
10
15
20
25
30
35
No. of Accounts
Saving Account
Current Account
Loan Account
Demat Current
Credit Card
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7. 2. Awareness about the financial products of Axis Bank
72%
28%
Awareness
yes no
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8.  After looking this bar graph, it can be said that accounts are more popular among the
customers and they are basic need Of the customers.
 The products like loans and investments are not popular among the customers and Axis
Bank should focus more on these products.
0
5
10
15
20
25
30
35
No.of people
Accounts
Loans
Mutual Funds
Lockers
Insurances
Any Other
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9.  By seeing the percentage we can conclude that the information provided to the customers by
the Sales person or the FDO’s are up to the mark. 78% Customers are satisfied with the
information provided to them, still there is some scope for improvement.
Yes
78%
No
22%
Satisfaction Level
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10.  If we look at this bar graph then we see that Axis Bank should focus more on their services,
relationship manager and on products.
 The front desk officers should be efficient in delivering and satisfying the adequate knowledge to the
customers, at any point of time customers should not feel dissatisfied with the services.
 Before any investments or insurances there shall not be any hidden information about which
customers come to know later because this is a loss to the organization in maintaining the customer
base for the organization.
0
5
10
15
20
25
Frequency
Improvement
Updates
Service
Technology
RM
Products
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11.  We can see that majority of the customers recommended Axis Bank to their family,
friends and peer members. 23% which were not in the favour of recommendation by
surveying them I found that they were basically not satisfied with the services which
were provided to them.
 The basic reason being the information provided to the customers was not adequate and
they were not satisfied with the relationship manager which was designated to them.
Yes
77%
No
23%
Recommendation
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12.  Most of the service class people prefer to open a Savings Account in comparison to the
business class people. This may be possible due to the facility of “Anywhere banking”
suiting their needs and preferences
0
5
10
15
20
25
Occupation
Student
Homemaker
Employed for Wages
Any Other
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13.  As the survey was more on the awareness of Financial products of Axis Bank so through this I
found that only accounts are more popular among the customers, Loans, investments and
insurances should be promoted more.
 The bank and its customers have a long term relationship. Axis Bank has the tendency to
retain its customers at any cost .They believe that the old customer is more profitable instead
of a new one that’s why they try to maintain good and long term relations to their customers.
 The accounts of Axis bank (Saving and Current) provide greater flexibility
 The bank should focus on mass banking in order to increase their market share. They should
launch products which are within the reach of the lower middle class.
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14.  Mostly, service class people prefer Axis Bank in comparison to business class and students
thus it needs to promote its products and services that are offered mainly for the business
class people and students as these two classes are the major users of banking services.
 More number of training and educational products should be included in the bank..
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15.  This project helped me a lot in understanding the various products of the bank especially the
investments and insurance products, through this I also learned about the various term plans
in the bank.
 I also learnt the various operational activities in the bank, like basic transactions through
finnacle.
 Customer expectations are very important in today’s scenario, marketer’s design their
products keeping in mind the needs and desire of the customers. I also learnt about the
various customer behaviour and dealing with them.
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