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TIM PARTICIPAÇÕES S.A.
“UBS Pactual Tenth Annual CEO Conference”
           March 17-19th, 2009
                                            0
TIM PARTICIPAÇÕES S.A. | Investor Relations




4Q08 Results

Macro Scenario & TIM’s Fundamentals

Main phases of TIM Brasil’s Re-launch Plan

Historical Data



                                                                  1
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                      Breakdown: subscribers base and revenue
                        Subscriber Base                                                         Net Revenue

Million lines                                                      R$ Million

                                          35.2     36.4                                                                   3,544
                       32.5     33.8                                       3,376                      3,186    3,358
                31.3                                                                    2,993


                                 27.0      28.4    29.8    +22%            3,100                               3,066      3,223      +4.0%
                24.5   25.8                                                             2,838         2,971
                                                           ∆ YoY                                                                     ∆ YoY

                6.8    6.8       6.8       6.8     6.6     -3%              276          155           215       292        321      +16.5%
                4Q07   1Q08     2Q08      3Q08     4Q08    ∆ YoY           4Q07         1Q08          2Q08      3Q08      4Q08       ∆ YoY
                          Post-paid     Pre-paid                                        +5,3%         +4,1%     +6,1%     +5,0%
                                                                   ∆ YoY
 % Pos /
                21.7   20.8      20.2      19.4     18.1
  Total                                                                         Net Service Revenue           Net Handsets Revenue



 Mix change due to pre-paid growth:                                 Revenue growth at 5.1% in 2008:

     TIM Customer Base grew to 36.4 Mln lines mainly on                Lower than expected post-paid growth, high churn on
 pre-paid (+22%)                                                    post-paid (10% in 4Q08)
     Post-paid lines down to 6.6 Mln (-200K lines YoY),                MOU reduction in 4Q08 due to of lower push on
 representing 18.1% of total customer base                          promotions
                                                                                                                                              2
TIM PARTICIPAÇÕES S.A. | Investor Relations



                   High-value customer base with proven innovation attitude

               ARPU                 VAS / Gross Service Revenue                   Data Revenue Growth

Monthly ARPU, R$                    % Gross Service Revenue                  4Q07 vs. 4Q08



  34.5                                                               10.8%
          29.5 29.8   29.7   29.9                    9.8%                     SMS/           4%
                                                              9.7%            MMS
                                     9.0%
                                             8.4%



                                                                                                      38%
                                                                              VAS-i

  4Q07 1Q08 2Q08 3Q08 4Q08           4Q07 1Q08 2Q08 3Q08 4Q08




    Reversal of ARPU                                                               ... with push in
                                          Increase in VAS...
        dilution                                                                  data and content

                                                                                                                3
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                               Rigorous financial discipline
  EBITDA %: Meeting company’s guidance                                   ARPM Increase
R$ Million                                          R$ Cent.

              890                   928
                          800
                                            ∆ YoY                                                  ∆ YoY

                                            4.2%                                                    7.2%

                                            ∆ QoQ                0.32                    0.35      ∆ QoQ
                                                                              0.29
                                            16.0%                                                  18.0%
              4Q07       3Q08       4Q08
                                                                 4Q07         3Q08       4Q08
Margin        26.4%      23.8%      26.2%


                      SAC Control                                        Bad Debt Control
R$                                                  R$ Million


                                            ∆ YoY                                                  ∆ YoY
                                                                               143
                                                                                            131
                                            -12%                  98                               33.5%
             110         110         96     ∆ QoQ                                                  ∆ QoQ

                                            -13%                                                   -8.9%

             4Q07        3Q08       4Q08                         4Q07          3Q08         4Q08
                                                                                                    FY 08
 SAC /                                                % Serv.
 ARPU        3.2x        3.7x        3.2x                         3.2%         4.7%         4.1%    6.2%
                                                     revenues
                                                                                                            4
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                                         EBITDA and bottom line performance
                   EBITDA YoY performance*                                                                     From EBITDA to bottom line
 R$ Million                                                                                   R$ Million

                                                                                                           EBITDA   Depreciation           Net Financial   Taxes and
                                                                                                                                   EBIT                                Net Income
                                                                                                            4Q08    Amortization            Expenses         Others
                        45.6     (61.4)
                                             11.8     (65.9)
                                                                 (32.7)      16.7
              123.0
                        Increase due to                                                                                                     Growth fueled
                                              Higher handset          Largely
                            higher                                                                                                          by higher cost
                          commercial           sale volume         impacted by                                       (622.2)                of debt and 3G
                                                (+14% YoY)         strong credit                                                                 NPV
                           activities,                                                                                                                           Tax loss carry
                                                                  collection effort                                                                                 forward
                       advertising exp.
                              and
                                                                      in 4Q07                              927.6                                                  R$160.2Mn

  890.4                  commissions                                                  927.6

                                                                                                                                              (141.4)        135.6
                                                                                                                                   305.4                                 299.6


  EBITDA      Service Handsets Selling Network          COGS      Bad Debt    *Other EBITDA
   4Q07       Revenue Revenue Expenses Expenses                              Expenses 4Q08

  Change                                                                                      Change
              +4.0% +16.5%         +9.5%      -1.1%    +17.6% +33.5%         -5.5%                         +4.2%       +3.3%       +5.9%     +153.0%          n.m.      +65.8%
   YoY                                                                                         YoY




* Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues                                                                                                  5
TIM PARTICIPAÇÕES S.A. | Investor Relations




4Q08 Results

Macro Scenario & TIM’s Fundamentals

Main phases of TIM Brasil’s Re-launch Plan

Historical Data



                                                                  6
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                         Brazilian competitive landscape
                                            TIM    Telefonica/Vivo (1)        Embratel /Claro           Oi (2)/Brasil Telecom
Player Footprint




                         National fixed
                                                                          Long distance
                      license acquired in
                                                                           incumbent
                           may / 07




                                            24%            30%                        26%                               20%
Market share (4)




                   Mobile
                                       (36.4 MM)         (44.9 MM)                  (38.7 MM)                        (30.0 MM)


                   Fixed                ~0.5%          ~30% / ~90%(3)                ~13%                        ~55% / ~85%(3)


                   Broadband                ~5%           ~26%                       ~22%                             ~40%

                                                                                                 (1) Including Telemig Celular
         Mobile + Fixed Incumbent                                                                (2) Including Amazonia Celular
                                                                                                 (3) Considering its regional presence
           Mobile                                                                                (4) 4Q08 figures
                                                                                                                                         7
                                                                                                 Source: company reports and Anatel
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                        A large and competitive market
                                Customer Base                                                  Service Revenue
                               Million lines                                                 Billion R$
                                           25%                                                               14%

Double-digit                       121                    151                                        38
                                                                                                                    44
market growth
                               2007                       2008                                      2007            2008
                   Penetration 64%                        78%
                               Gross Adds                                                            Churn
                                Million lines                                                Million lines
                                                35%
                                                                                                             32%
Churn market...                                            75
                                      56                                                                             46
                                                                                                      35
                                   2007                   2008                                       2007           2008
                                                                                         Churn       32%             34%

                        TIM                         Player 1                       Player 2
                  R$, R$/min                     R$, R$/min                     R$, R$/min            ARPU
… suffering                                                                                           ARPM    Competition increases with
                                                  0.39                                                        Mobile Number Portability in
strong              0.36
                               0.31    -13%                     0.34    -15%     0.35                -23%
                                                                                                              2009:
competitive                                                                                  0.27
                                                                                                              17% of population covered in
                     34.4        29.7 -13%         30.3          29.6   -3%      27.3                 -7%
pressure                                                                                      25.5            Sep-08   100% by Mar-09
                    2007        2008             2007           2008            2007         2008

                                                                                                                                             8
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                   TIM Brasil’s strong fundamentals

1   Network: leadership in coverage and quality

    • voice (coverage and quality)

    • data (Edge/ 3G)
2   High-Value Customer Base (ARPU ~30R$) with                        Operating as a
    proven innovation attitude (VAS 10.8% Gross Service               “Pure Mobile”
    Revenue in 4Q08)                                               company, with solid
                                                                     fundamentals…
3   Unique “Pure Mobile” convergence offering                     … in line with our DNA
    • TIM Web: strong growth (+2.5x of base YoY)

    • TIM Fixo: high satisfaction among early adopters



                                                                                                   9
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                                     TIM convergent offers
         Mobile Broadband: Strong growth
Million (Mn)                                                    TIM Web ARPU grew > 50% since 3G launch (May’08)
                                       +70%                     The fastest mobile broadband offer in the market: up to 7.2
                                               ~0,5
                                                                Mbps and robust 3G backhaul

                                 ~0,3                           Unattended ADSL demand: Over 50% of TIM Web users has
                     ~0,2
                                                                a fixed location
                     2007       1H08           2008             Over 70% of TIM Web users are satisfied*


    Fixed: Assessing TIM Fixo satisfaction*
                                                                Subscriber base reached ~200K users
Market average                                    7.63
                                                                Strong customer satisfaction on TIM Fixo

       TIM Fixo                                          8.52   Over 25% of TIM’s clients came from other fixed players

                                                                Fresh-market: 40% of TIM Fixo users were previously
                            Fixed Mkt Avg     TIM Fixo
               Region I          7.99           8.44            unattended
               Region II         7.85           8.82
               Region III       7.07            8.44            Customer loyalty far above the average market
                                                                                                                              10
*source: TNS Intersience Survey Dez2008
TIM PARTICIPAÇÕES S.A. | Investor Relations




4Q08 Results

Macro Scenario & TIM’s Fundamentals

Main phases of TIM’s Re-launch Plan

Historical Data



                                                                  11
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                  Main phases of TIM Brasil’s re-launch plan
   2008 1st half        2008 2nd half – 2009 1st quarter       2009 2nd quarter – 2009 2nd half




                        Phase 0:                   Current               Phase 1:
 Difficulty           Restructuring                Position           Re-Launch Plan



 Volume driven         New management            Loss of Top of         Brand
 strategy              team                      Mind/Preference        repositioning
 Falling ARPM          Strict financial          Drop in volume         New portfolio of
 Rising bad debt       discipline                share and value        offerings
 Offering strategy     Launch of Fixed-          Issue in post-paid     Converging
 is lacking            Mobile substitution       segment                approach
                       offer

                                                     Loss of
Lower Profitability    Defend % EBITDA                                    Growth in Value
                                                  Revenue Share
                                                                                                     12
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                          Re-launch plan

1   Brand
      Repositioning: Strong communication, maintaining coherence and awareness

2   Offering portfolio
     Distinctiveness: Custom and multiple play offers

3   Caring
     Selectiveness: New management model based on access/ value


4   Sales Force
      Leveraged footprint: higher productivity with a multi-channel approach


5   Network
     Quality and efficiency: higher capacity and to support 3G roll-out


6   Organization and team
     New, marketing-driven and rapid: a customer-oriented structure


                                                                                              13
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                                  Re-launch timeline
                   1Q09                       2Q09                   3Q09                      4Q09

          New strategy assessment    New Offering:             Network optimization
                                      • Consumer
          Organization and Team       • Corporate              New Caring Model
                                      • Convergent
          Advertising: new format                                                        Push on Commercial
                                                               Convergence: multiple
Actions                               Push on the points of    play strategy
          Push on existing Offers:
                                     sale
            • TIM Fixo
            • TIM Web
            • Existing post-paid
              offer




           High Churn:                Post-paid Subscribers:
Results                               “back on track”                       Back to Revenue Growth
           “Clean” our prepaid and
           postpaid customer base



                                                                                                              14
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                           Commitments for 2009

                Top of Mind

                                               Strengthening
                Preference
                                                the Position

                  ARPU
Growth
in Value      Revenue Growth
                                                  Back to
                                              double digit in 2H

           Service Revenue Share                  Maintain #2


            Operating cash flow
                                                    Positive
            (EBITDA – CAPEX)
                                                                             15
TIM PARTICIPAÇÕES S.A. | Investor Relations




4Q08 Results

Macro Scenario & TIM’s Fundamentals

Main phases of TIM Brasil’s Re-launch Plan

Historical Data



                                                                  16
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                     Historical indicators: operational results

                                                                                               QoQ       YoY                          YoY
                                                                  4Q08      3Q08     4Q07                         2008      2007
                                                                                                %         %                            %
          Estimated Population in the Region (million)              193.1    192.4     190.5   0.3%      1.4%       193.1     190.5   1.4%
          Municipalities Served - GSM                               2,768    2,765     2,655   0.1%      4.3%       2,768     2,655   4.3%
          Brazilian Wireless Subscriber Base (million)              150.6    140.8     121.0   7.0%     24.5%       150.6     121.0  24.5%
          Estimated Total Penetration                             78.0%     73.2%     63.5% 4.9 p.p. 14.5 p.p.     78.0%     63.5% 14.5 p.p.
          Market Share                                             24.2%    25.0%     25.8% -0.9 p.p. -1.7 p.p.    24.2%     25.8% -1.7 p.p.
          Total Lines ('000)                                      36,402    35,206   31,254    3.4%     16.5%     36,402    31,254   16.5%
            Prepaid                                               29,832    28,386   24,483    5.1%     21.8%     29,832    24,483   21.8%
            Postpaid                                                6,571    6,820     6,771  -3.7%     -3.0%       6,571     6,771  -3.0%
          Gross Additions ('000)                                    4,674    4,573     4,576   2.2%      2.1%     17,080    15,401   10.9%
          Net Additions ('000)                                      1,196    1,392     2,094 -14.0% -42.9%          5,149     5,843 -11.9%
          Churn                                                     9.8%     9.4%      8.5% 0.4 p.p 1.3 p.p        35.5%     35.2% 0.3 p.p
          TOTAL ARPU                                              R$29.9    R$29.7   R$34.5    0.8% -13.2%        R$29.7    R$34.4 -13.5%
          TOTAL MOU                                                    86      101       106 -14.4% -18.9%             95        96  -1.0%
          Investment (R$ million)                                   782.5    510.7   1,007.2  53.2% -22.3%        3,272.1   1,932.9  69.3%
          Employees                                               10,296    10,173   10,043    1.2%      2.5%     10,296    10,043    2.5%




Numbers may differ from the previous publishing due to rounding
                                                                                                                                               17
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                                        Historical indicators: financial results
                                             1Q07          2Q07          3Q07          4Q07           2007           1Q08         2Q08          3Q08          4Q08           2008
Net Revenues                                2.843.173     3.059.568     3.163.387     3.375.515     12.441.643      2.992.957    3.186.075     3.357.794     3.544.138     13.080.965
Services                                    2.661.539     2.781.858     2.877.941     3.099.698     11.421.037      2.837.663    2.970.664     3.065.744     3.222.737     12.096.808
Handset Revenue                               181.634       277.710       285.445       275.816      1.020.606        155.294      215.411       292.051       321.401        984.157

Operating Expenses                          (2.179.122)   (2.315.857)   (2.621.251)   (2.485.100)   (9.601.330)    (2.460.169)   (2.548.906)   (2.559.338)   (2.613.134)   (10.181.547)
Personal Expenses                             (152.173)     (156.631)     (149.426)     (167.167)     (625.398)      (162.625)     (168.697)     (152.654)     (164.186)      (648.162)
Selling and Marketing Expenses                (571.742)     (618.680)     (674.698)     (646.957)   (2.512.078)      (598.141)     (665.621)     (715.019)     (708.347)    (2.687.128)
Network & Interconnection                     (908.735)     (899.760)     (996.524)   (1.060.069)   (3.865.089)    (1.044.547)   (1.072.570)   (1.077.171)   (1.048.241)    (4.242.530)
General & Administrative                      (112.562)     (108.011)     (102.812)     (106.314)     (429.699)      (123.779)     (107.984)     (101.496)     (118.883)      (452.143)
Cost of Goods and Services                    (263.619)     (376.408)     (420.673)     (373.729)   (1.434.431)      (263.235)     (324.831)     (378.072)     (439.650)    (1.405.788)
Bad Debt                                      (172.968)     (168.405)     (275.371)      (97.827)     (714.571)      (271.701)     (203.327)     (143.250)     (130.554)      (748.833)
Other operational revenues (expenses)            2.678        12.039        (1.746)      (33.036)      (20.065)         3.859        (5.876)        8.325        (3.272)         3.036

EBITDA                                        664.051       743.711       542.136       890.415      2.840.313       532.788       637.169       798.456       931.004      2.899.418
EBITDA - Margin over total net revenues         23,4%         24,3%         17,1%         26,4%          22,8%         17,8%         20,0%         23,8%         26,3%          22,2%

Depreciation & Amortization                  (582.266)     (569.986)     (569.251)     (602.172)    (2.323.674)      (572.033)    (596.338)     (617.988)     (622.185)     (2.408.545)

EBIT                                           81.786       173.725       (27.115)      288.243       516.639         (39.245)      40.831       180.468       308.818        490.872

Net Financial Results                         (63.255)      (81.462)      (80.893)      (55.889)      (281.500)       (73.609)     (91.382)     (152.943)      (57.041)      (374.974)

Income (loss) before taxes and Minorities      17.375        89.709      (118.939)      246.995       235.139        (112.854)     (50.552)       27.526       251.778        115.898

Income tax and social contribution            (36.840)      (55.727)       (8.009)      (66.261)      (166.837)       (12.613)     (15.743)      (39.579)      132.188         64.254
Net Income (Loss)                             (19.465)       33.982      (126.949)      180.734         68.302       (125.466)     (66.295)      (12.053)      383.966        180.152




  Numbers may differ from the previous publishing due to rounding
                                                                                                                                                                                    18
TIM PARTICIPAÇÕES S.A. | Investor Relations



                                                                “Safe Harbor” statements

Statements in this presentation, as well as oral statements made by the management of TIM
Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward
looking statements” that involve factors that could cause the actual results of the Company to
differ materially from historical results or from any results expressed or implied by such forward
looking statements. The Company cautions users of this presentation not to place undue
reliance on forward looking statements, which may be based on assumptions and anticipated
events that do not materialize.



Investor Relations                                                           Visit our Website

Avenida das Américas, 3434 - Bloco 01                                 http://www.timpartri.com.br
6° andar – Barra da Tijuca
22640-102 Rio de Janeiro, RJ
Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017
Fax: +55 21 4009-3990


                                                                                                      19
TIM PARTICIPAÇÕES S.A. | Investor Relations




                                          20

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ApresentaçãO ConferêNcia Ubs

  • 1. TIM PARTICIPAÇÕES S.A. “UBS Pactual Tenth Annual CEO Conference” March 17-19th, 2009 0
  • 2. TIM PARTICIPAÇÕES S.A. | Investor Relations 4Q08 Results Macro Scenario & TIM’s Fundamentals Main phases of TIM Brasil’s Re-launch Plan Historical Data 1
  • 3. TIM PARTICIPAÇÕES S.A. | Investor Relations Breakdown: subscribers base and revenue Subscriber Base Net Revenue Million lines R$ Million 35.2 36.4 3,544 32.5 33.8 3,376 3,186 3,358 31.3 2,993 27.0 28.4 29.8 +22% 3,100 3,066 3,223 +4.0% 24.5 25.8 2,838 2,971 ∆ YoY ∆ YoY 6.8 6.8 6.8 6.8 6.6 -3% 276 155 215 292 321 +16.5% 4Q07 1Q08 2Q08 3Q08 4Q08 ∆ YoY 4Q07 1Q08 2Q08 3Q08 4Q08 ∆ YoY Post-paid Pre-paid +5,3% +4,1% +6,1% +5,0% ∆ YoY % Pos / 21.7 20.8 20.2 19.4 18.1 Total Net Service Revenue Net Handsets Revenue Mix change due to pre-paid growth: Revenue growth at 5.1% in 2008: TIM Customer Base grew to 36.4 Mln lines mainly on Lower than expected post-paid growth, high churn on pre-paid (+22%) post-paid (10% in 4Q08) Post-paid lines down to 6.6 Mln (-200K lines YoY), MOU reduction in 4Q08 due to of lower push on representing 18.1% of total customer base promotions 2
  • 4. TIM PARTICIPAÇÕES S.A. | Investor Relations High-value customer base with proven innovation attitude ARPU VAS / Gross Service Revenue Data Revenue Growth Monthly ARPU, R$ % Gross Service Revenue 4Q07 vs. 4Q08 34.5 10.8% 29.5 29.8 29.7 29.9 9.8% SMS/ 4% 9.7% MMS 9.0% 8.4% 38% VAS-i 4Q07 1Q08 2Q08 3Q08 4Q08 4Q07 1Q08 2Q08 3Q08 4Q08 Reversal of ARPU ... with push in Increase in VAS... dilution data and content 3
  • 5. TIM PARTICIPAÇÕES S.A. | Investor Relations Rigorous financial discipline EBITDA %: Meeting company’s guidance ARPM Increase R$ Million R$ Cent. 890 928 800 ∆ YoY ∆ YoY 4.2% 7.2% ∆ QoQ 0.32 0.35 ∆ QoQ 0.29 16.0% 18.0% 4Q07 3Q08 4Q08 4Q07 3Q08 4Q08 Margin 26.4% 23.8% 26.2% SAC Control Bad Debt Control R$ R$ Million ∆ YoY ∆ YoY 143 131 -12% 98 33.5% 110 110 96 ∆ QoQ ∆ QoQ -13% -8.9% 4Q07 3Q08 4Q08 4Q07 3Q08 4Q08 FY 08 SAC / % Serv. ARPU 3.2x 3.7x 3.2x 3.2% 4.7% 4.1% 6.2% revenues 4
  • 6. TIM PARTICIPAÇÕES S.A. | Investor Relations EBITDA and bottom line performance EBITDA YoY performance* From EBITDA to bottom line R$ Million R$ Million EBITDA Depreciation Net Financial Taxes and EBIT Net Income 4Q08 Amortization Expenses Others 45.6 (61.4) 11.8 (65.9) (32.7) 16.7 123.0 Increase due to Growth fueled Higher handset Largely higher by higher cost commercial sale volume impacted by (622.2) of debt and 3G (+14% YoY) strong credit NPV activities, Tax loss carry collection effort forward advertising exp. and in 4Q07 927.6 R$160.2Mn 890.4 commissions 927.6 (141.4) 135.6 305.4 299.6 EBITDA Service Handsets Selling Network COGS Bad Debt *Other EBITDA 4Q07 Revenue Revenue Expenses Expenses Expenses 4Q08 Change Change +4.0% +16.5% +9.5% -1.1% +17.6% +33.5% -5.5% +4.2% +3.3% +5.9% +153.0% n.m. +65.8% YoY YoY * Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues 5
  • 7. TIM PARTICIPAÇÕES S.A. | Investor Relations 4Q08 Results Macro Scenario & TIM’s Fundamentals Main phases of TIM Brasil’s Re-launch Plan Historical Data 6
  • 8. TIM PARTICIPAÇÕES S.A. | Investor Relations Brazilian competitive landscape TIM Telefonica/Vivo (1) Embratel /Claro Oi (2)/Brasil Telecom Player Footprint National fixed Long distance license acquired in incumbent may / 07 24% 30% 26% 20% Market share (4) Mobile (36.4 MM) (44.9 MM) (38.7 MM) (30.0 MM) Fixed ~0.5% ~30% / ~90%(3) ~13% ~55% / ~85%(3) Broadband ~5% ~26% ~22% ~40% (1) Including Telemig Celular Mobile + Fixed Incumbent (2) Including Amazonia Celular (3) Considering its regional presence Mobile (4) 4Q08 figures 7 Source: company reports and Anatel
  • 9. TIM PARTICIPAÇÕES S.A. | Investor Relations A large and competitive market Customer Base Service Revenue Million lines Billion R$ 25% 14% Double-digit 121 151 38 44 market growth 2007 2008 2007 2008 Penetration 64% 78% Gross Adds Churn Million lines Million lines 35% 32% Churn market... 75 56 46 35 2007 2008 2007 2008 Churn 32% 34% TIM Player 1 Player 2 R$, R$/min R$, R$/min R$, R$/min ARPU … suffering ARPM Competition increases with 0.39 Mobile Number Portability in strong 0.36 0.31 -13% 0.34 -15% 0.35 -23% 2009: competitive 0.27 17% of population covered in 34.4 29.7 -13% 30.3 29.6 -3% 27.3 -7% pressure 25.5 Sep-08 100% by Mar-09 2007 2008 2007 2008 2007 2008 8
  • 10. TIM PARTICIPAÇÕES S.A. | Investor Relations TIM Brasil’s strong fundamentals 1 Network: leadership in coverage and quality • voice (coverage and quality) • data (Edge/ 3G) 2 High-Value Customer Base (ARPU ~30R$) with Operating as a proven innovation attitude (VAS 10.8% Gross Service “Pure Mobile” Revenue in 4Q08) company, with solid fundamentals… 3 Unique “Pure Mobile” convergence offering … in line with our DNA • TIM Web: strong growth (+2.5x of base YoY) • TIM Fixo: high satisfaction among early adopters 9
  • 11. TIM PARTICIPAÇÕES S.A. | Investor Relations TIM convergent offers Mobile Broadband: Strong growth Million (Mn) TIM Web ARPU grew > 50% since 3G launch (May’08) +70% The fastest mobile broadband offer in the market: up to 7.2 ~0,5 Mbps and robust 3G backhaul ~0,3 Unattended ADSL demand: Over 50% of TIM Web users has ~0,2 a fixed location 2007 1H08 2008 Over 70% of TIM Web users are satisfied* Fixed: Assessing TIM Fixo satisfaction* Subscriber base reached ~200K users Market average 7.63 Strong customer satisfaction on TIM Fixo TIM Fixo 8.52 Over 25% of TIM’s clients came from other fixed players Fresh-market: 40% of TIM Fixo users were previously Fixed Mkt Avg TIM Fixo Region I 7.99 8.44 unattended Region II 7.85 8.82 Region III 7.07 8.44 Customer loyalty far above the average market 10 *source: TNS Intersience Survey Dez2008
  • 12. TIM PARTICIPAÇÕES S.A. | Investor Relations 4Q08 Results Macro Scenario & TIM’s Fundamentals Main phases of TIM’s Re-launch Plan Historical Data 11
  • 13. TIM PARTICIPAÇÕES S.A. | Investor Relations Main phases of TIM Brasil’s re-launch plan 2008 1st half 2008 2nd half – 2009 1st quarter 2009 2nd quarter – 2009 2nd half Phase 0: Current Phase 1: Difficulty Restructuring Position Re-Launch Plan Volume driven New management Loss of Top of Brand strategy team Mind/Preference repositioning Falling ARPM Strict financial Drop in volume New portfolio of Rising bad debt discipline share and value offerings Offering strategy Launch of Fixed- Issue in post-paid Converging is lacking Mobile substitution segment approach offer Loss of Lower Profitability Defend % EBITDA Growth in Value Revenue Share 12
  • 14. TIM PARTICIPAÇÕES S.A. | Investor Relations Re-launch plan 1 Brand Repositioning: Strong communication, maintaining coherence and awareness 2 Offering portfolio Distinctiveness: Custom and multiple play offers 3 Caring Selectiveness: New management model based on access/ value 4 Sales Force Leveraged footprint: higher productivity with a multi-channel approach 5 Network Quality and efficiency: higher capacity and to support 3G roll-out 6 Organization and team New, marketing-driven and rapid: a customer-oriented structure 13
  • 15. TIM PARTICIPAÇÕES S.A. | Investor Relations Re-launch timeline 1Q09 2Q09 3Q09 4Q09 New strategy assessment New Offering: Network optimization • Consumer Organization and Team • Corporate New Caring Model • Convergent Advertising: new format Push on Commercial Convergence: multiple Actions Push on the points of play strategy Push on existing Offers: sale • TIM Fixo • TIM Web • Existing post-paid offer High Churn: Post-paid Subscribers: Results “back on track” Back to Revenue Growth “Clean” our prepaid and postpaid customer base 14
  • 16. TIM PARTICIPAÇÕES S.A. | Investor Relations Commitments for 2009 Top of Mind Strengthening Preference the Position ARPU Growth in Value Revenue Growth Back to double digit in 2H Service Revenue Share Maintain #2 Operating cash flow Positive (EBITDA – CAPEX) 15
  • 17. TIM PARTICIPAÇÕES S.A. | Investor Relations 4Q08 Results Macro Scenario & TIM’s Fundamentals Main phases of TIM Brasil’s Re-launch Plan Historical Data 16
  • 18. TIM PARTICIPAÇÕES S.A. | Investor Relations Historical indicators: operational results QoQ YoY YoY 4Q08 3Q08 4Q07 2008 2007 % % % Estimated Population in the Region (million) 193.1 192.4 190.5 0.3% 1.4% 193.1 190.5 1.4% Municipalities Served - GSM 2,768 2,765 2,655 0.1% 4.3% 2,768 2,655 4.3% Brazilian Wireless Subscriber Base (million) 150.6 140.8 121.0 7.0% 24.5% 150.6 121.0 24.5% Estimated Total Penetration 78.0% 73.2% 63.5% 4.9 p.p. 14.5 p.p. 78.0% 63.5% 14.5 p.p. Market Share 24.2% 25.0% 25.8% -0.9 p.p. -1.7 p.p. 24.2% 25.8% -1.7 p.p. Total Lines ('000) 36,402 35,206 31,254 3.4% 16.5% 36,402 31,254 16.5% Prepaid 29,832 28,386 24,483 5.1% 21.8% 29,832 24,483 21.8% Postpaid 6,571 6,820 6,771 -3.7% -3.0% 6,571 6,771 -3.0% Gross Additions ('000) 4,674 4,573 4,576 2.2% 2.1% 17,080 15,401 10.9% Net Additions ('000) 1,196 1,392 2,094 -14.0% -42.9% 5,149 5,843 -11.9% Churn 9.8% 9.4% 8.5% 0.4 p.p 1.3 p.p 35.5% 35.2% 0.3 p.p TOTAL ARPU R$29.9 R$29.7 R$34.5 0.8% -13.2% R$29.7 R$34.4 -13.5% TOTAL MOU 86 101 106 -14.4% -18.9% 95 96 -1.0% Investment (R$ million) 782.5 510.7 1,007.2 53.2% -22.3% 3,272.1 1,932.9 69.3% Employees 10,296 10,173 10,043 1.2% 2.5% 10,296 10,043 2.5% Numbers may differ from the previous publishing due to rounding 17
  • 19. TIM PARTICIPAÇÕES S.A. | Investor Relations Historical indicators: financial results 1Q07 2Q07 3Q07 4Q07 2007 1Q08 2Q08 3Q08 4Q08 2008 Net Revenues 2.843.173 3.059.568 3.163.387 3.375.515 12.441.643 2.992.957 3.186.075 3.357.794 3.544.138 13.080.965 Services 2.661.539 2.781.858 2.877.941 3.099.698 11.421.037 2.837.663 2.970.664 3.065.744 3.222.737 12.096.808 Handset Revenue 181.634 277.710 285.445 275.816 1.020.606 155.294 215.411 292.051 321.401 984.157 Operating Expenses (2.179.122) (2.315.857) (2.621.251) (2.485.100) (9.601.330) (2.460.169) (2.548.906) (2.559.338) (2.613.134) (10.181.547) Personal Expenses (152.173) (156.631) (149.426) (167.167) (625.398) (162.625) (168.697) (152.654) (164.186) (648.162) Selling and Marketing Expenses (571.742) (618.680) (674.698) (646.957) (2.512.078) (598.141) (665.621) (715.019) (708.347) (2.687.128) Network & Interconnection (908.735) (899.760) (996.524) (1.060.069) (3.865.089) (1.044.547) (1.072.570) (1.077.171) (1.048.241) (4.242.530) General & Administrative (112.562) (108.011) (102.812) (106.314) (429.699) (123.779) (107.984) (101.496) (118.883) (452.143) Cost of Goods and Services (263.619) (376.408) (420.673) (373.729) (1.434.431) (263.235) (324.831) (378.072) (439.650) (1.405.788) Bad Debt (172.968) (168.405) (275.371) (97.827) (714.571) (271.701) (203.327) (143.250) (130.554) (748.833) Other operational revenues (expenses) 2.678 12.039 (1.746) (33.036) (20.065) 3.859 (5.876) 8.325 (3.272) 3.036 EBITDA 664.051 743.711 542.136 890.415 2.840.313 532.788 637.169 798.456 931.004 2.899.418 EBITDA - Margin over total net revenues 23,4% 24,3% 17,1% 26,4% 22,8% 17,8% 20,0% 23,8% 26,3% 22,2% Depreciation & Amortization (582.266) (569.986) (569.251) (602.172) (2.323.674) (572.033) (596.338) (617.988) (622.185) (2.408.545) EBIT 81.786 173.725 (27.115) 288.243 516.639 (39.245) 40.831 180.468 308.818 490.872 Net Financial Results (63.255) (81.462) (80.893) (55.889) (281.500) (73.609) (91.382) (152.943) (57.041) (374.974) Income (loss) before taxes and Minorities 17.375 89.709 (118.939) 246.995 235.139 (112.854) (50.552) 27.526 251.778 115.898 Income tax and social contribution (36.840) (55.727) (8.009) (66.261) (166.837) (12.613) (15.743) (39.579) 132.188 64.254 Net Income (Loss) (19.465) 33.982 (126.949) 180.734 68.302 (125.466) (66.295) (12.053) 383.966 180.152 Numbers may differ from the previous publishing due to rounding 18
  • 20. TIM PARTICIPAÇÕES S.A. | Investor Relations “Safe Harbor” statements Statements in this presentation, as well as oral statements made by the management of TIM Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward looking statements” that involve factors that could cause the actual results of the Company to differ materially from historical results or from any results expressed or implied by such forward looking statements. The Company cautions users of this presentation not to place undue reliance on forward looking statements, which may be based on assumptions and anticipated events that do not materialize. Investor Relations Visit our Website Avenida das Américas, 3434 - Bloco 01 http://www.timpartri.com.br 6° andar – Barra da Tijuca 22640-102 Rio de Janeiro, RJ Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017 Fax: +55 21 4009-3990 19
  • 21. TIM PARTICIPAÇÕES S.A. | Investor Relations 20