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Results
                               Presentation

                                1Q10
                                          TIM PARTICIPAÇÕES S.A. | Investor Relations

Rio de Janeiro, May 3rd 2010
TIM PARTICIPAÇÕES S.A. | Investor Relations



Disclaimer
 . 1Q2010 Presentation and Earnings Release are presented in BR GAAP (without any accounting changes)
 . Operational data are presented for TIM stand alone basis – in order to allow better comparison
 . In addition, growth for net service revenues and EBITDA margin (pag. 2) are also presented in IFRS (following Telecom
 Italia accounting report rule)



Agenda

                           1 year later: a Better Company (TIM Only)


                           1Q 2010 Economics & Financials (TIM+Intelig)


                           2010 Goal: Strengthening the Foundations

                                                                                                                           1
TIM PARTICIPAÇÕES S.A. | Investor Relations



Q1 snapshot: more Revenues, higher Profitability
                             Customer Base                                          Net Service Revenues
  %, Mln lines, EoP                                                 R$ Mln    +6.2% in                                    3200



                                                                               IFRS*
   Customer                      +17.3%        42.4                                                          2,997        3100




   Base               36.1                               45
                                                                                                   +5.3%
                                               6.6
                                                                                                                          3000




                                 +6.9%
                                                         40

                                                                                         2,846
   Post-paid           6.2                               35


                                                         30
                                                                                                                           Voice
                                                                                                                          2900




                                                         25
                                                                                                                          Mobile
                                                                                                                          2800




   Pre-paid           29.9       +19.5%        35.8      20

                                                                                                                         +12% YoY
                                                                             TIM
                                                         15
                                                                                                                          2700

                                                         10


                                                         5
                                                                                                                          2600

                                                         0




                  1Q'09                    1Q'10
                                                                                                                          2500




                                                                                         1Q'09               1Q'10
   Market                                      23.6%
                      23.5%                                                                      TIM + Intelig
   share
   (# lines)                                                                             2,985     +5.4%     3,146

                                  EBITDA                                                   EBITDA Margin
  R$, Mln                                                           %
                                                 806          180                                                            ~29% in
                                 +32.2%
                                                              160
                                                                                                                 25.8%        IFRS*
                                                              140


                                                              120
                                                                                         20.1%                                   0




                       609                                                                        +570 bps                       0




                                                                             TIM
                                                              100
                                                                                                                                 0


        TIM                                                   80


                                                              60
                                                                                                                                 0


                                                                                                                                 0
                                                              40

                                                                                                                                 0
                                                              20

                                                                                                                                 0
                                                              0




                      1 Q'09                   1 Q'1 0                                   1Q'09                   1Q'10

                               TIM + Intelig                                                     TIM + Intelig
                                                                                                                             ~28% in
                      618                       810                                      19.5%    +530 bps       24.8%        IFRS*
                                  +30.9%

                                                                    * IFRS figure according to controlling shr. report                 2
TIM PARTICIPAÇÕES S.A. | Investor Relations


     One year later: a Better Company
                  Quality of Service                                                                                                                       Sales Productivity Improvement
               Drop calls                         Traffic Out                                                                                               Net Adds Post
                % dropped calls                   Bln of Minutes                                                                                            Mln                               0.2
                                                                    10.2    12



                                                                                                                                                                        1Q’09
                                          1


                    1.1                   1                                 10

                                                      5.2
  Network                         0.79
                                          1


                                          1
                                                            X2              8


                                                                            6




                                                                                                                                                                                             1Q’10
                                          1

                                                                            4
                                          1




                                                                                                              1Q ’10 KPIs
                                          1                                 2




                                                                                                                                                                         -0.4
                                          1
                                                                            0



                  1Q’09      1Q’10                  1Q’09          1Q’10
                CSI                                IDA                                            Quality                  Customer Base                    Net Adds Pre
                Customer Satisfaction              Caring Performance
                Index                              Index (Anatel)                                            99.8%         Mln                              Mln                                1.1
                                                                                                                                 36.1           42.4
                                                                                              93.4%
                                                                                 12 0


                                7.52                                 94
                                                       83
                                                                                 11 0




   Caring           6.77
                                              8


                                              8
                                                                                 10


                                                                                 90
                                                                                   0


                                                                                                                     100% in
                                              7
                                                                                 80


                                                                                 70
                                                                                        Ranking                       March                                               0.1
                                              7
                                                                                 60     Anatel
                                              6                                  50




                  1Q’09       1Q’10                  1Q’09          1Q’10                   1Q’09           1Q’10              1Q’09           1Q’10                    1Q’09                1Q’10

               “Breaking the Rules”                                                               Innovation                        Efficiency                             Cost Control
                                                                                                              #1
Market Research Nov/Dec 2009*                                                                                           Costs                           % on services revenues
                                                                   ∆ pp vs.                                             (as % of
                                                                   previous wave
                                                                                                  #4                    Revenues)       +570 bps
                                                                                                                                        in Margin
                                                                #1 in                                                                                    Commercial                      -400 bps
                                     34           +9pp                                        1Q’09          1Q’10             1Q’09           1Q’10      costs and
                                                             Innovation                                                                                   Bad Debt               1Q’09               1Q’10

Player 1                      28                  +3pp
                                                                                                                                                           Industrial                    -170 bps
                                                                                                                                                             costs
Player 2                                                                                                                                                    and ITX              1Q’09               1Q’10
                             25                   +3pp

Player 3                           32                                                                                                                     Personnel
                                                  -5pp                                                                                                       and                         -150 bps
                                                                                                                                                          G&A costs
                                                                                                                                                                                 1Q’09               1Q’10


   * % of respondents which indicated the operator as “innovative company”                                                                                                                                   3
   Data refers to TIM only
TIM PARTICIPAÇÕES S.A. | Investor Relations



  Quality of Service (1/2) : Network Reliability
Radio transmission 2G (Capacity)                                                                       Drop Call
# TRX Activated                                                                 % dropped calls                                    100% of
                                                                                                                                      1




                                                                                                     1.1                           network
                                                                                                                                      1




                                3,852                                                                                              quality in
                                                                                                                                      1




                                                                                                                                    March
                                                                                                                                      1




              352         x11                                                                                               0.79      1




                                                                                                                                      1




                                                         CAPEX
                                                                                                                                      1




                                                                                                                                      1




                                        Mln R$                                                      1Q’09                  1Q’10
             1Q'09              1Q'10                                           Outgoing
                                                                                                     5.1           2x       10.2
                                                                 567            Traffic (bln min)

                                                  194     3X
                     3G Roll-out                                                                     3G Coverage
# Node-B Activated
                                                                                        # Cities                         % Population
                                1,020
                                                 1Q'09           1Q'10                      >2x              140



                                                                                                                                    47%
                          x5
                                                                                                             120



               193                                                                          74
                                             •1 city per day                                                             32%
                                                                                                             100



                                                                                                             80


                                                                                                     131
                                             •1 antenna per hour
                                                                                                             60




                                                                                   57
                                                                                                             40


                                                                                                             20




                                              (2G / 3G /                                                     0




             1Q'09              1Q'10                                             EoY’09            Apr 10              EoY'09     Apr 10
                                              Radio Microwaves)


                                                                                                                                                4
Data refers to TIM only
TIM PARTICIPAÇÕES S.A. | Investor Relations



  Quality of Service (2/2) : Caring enhancement

                                       Lead time                  Caring Performance Index
                          Lead time (in seconds) before       Anatel Index, %
                          answered by an attendant
                                                                                        92.32
        Service                            -36%                         83.35
                                                                                +9 pp
         Level



                                 1Q'09                1Q'10            1Q'09            1Q'10



                                  # Call / Customer             Customer Satisfaction Index
                          Average call per customer           Market Research

                                                                                         7.52
                                                                                +11%
      Efficiency                           -42%                         6.77




                                 1Q'09                1Q'10            1Q'09            1Q'10




                                                                                                        5
Data refers to TIM only
TIM PARTICIPAÇÕES S.A. | Investor Relations



          Improved Sales Productivity                                                                                                     1Q 2009 vs. 1Q 2010
                                                                                                                                         ∆Productivity 1Q’09 vs 1Q’10
                                                                                                                                         ∆Capillarity 1Q’09 vs 1Q’10
                                                           Key Success
        Post Paid Business                                 Factors
                                                                                 Net Adds Post Paid                             MNP Post Paid
          Productivity
                                                                           Mln                                  % Port IN / Port Out
                                                                                                    0.2
    +
                                            +61%                                                                                                         156%
                                                             Coverage
0%                                                                                                                100%:                             Gain
                                                                                                                  In=Out
    -                                                                                                                                               Loss

                       -          0%   +      # agents
        Post Paid Consumer                                                         -0.4                               32%
          Productivity                                                            1Q’09            1Q’10                    1Q’09                   1Q’10
+            +172%                                                                        Value                                          Value
                                                                 Quality
0%
                                                                                 Net Adds Pre Paid                         SAC and SAC/ARPU
-
                                                                           Mln                                  R$/Gross Adds
                                                                                                   1.1
                       -          0%   +      # point of sales                                                        SAC       104

        Pre Paid Consumer                                                                                                                -25%      78
          Productivity

    +           +16%                                                               0.1
                                                                                                                             1Q’09               1Q’10
                                       Alternative           Efficiency
0%                                         channels                               1Q’09            1Q’10        SAC/ARPU        4.0                3.3
         Traditional                                  +193%
    -
          channels                                                                        Volume                                       Efficiency
                       -          0%   +        # point of sales
                                                                                                                                                                        6
        Data refers to TIM only
TIM PARTICIPAÇÕES S.A. | Investor Relations



       Innovation and Offering

                                                                                          Innovation (ranking)                           Key Success Factors
             Post-paid                                          Pre-paid           Market Research Nov/Dec 2009*       ∆ pp vs.   Market Research Nov/Dec 2009,
                                                                                                                       previous   Customers top 5 factors in choosing an operator
                                                                                                                       wave

• “All you can eat”                              • Pay per call vs. traditional                                                        Best promo                           100
  community based (local and                       pay per minute                                          34   +9pp    #1
  long distance)                                 • Community based local and                                                            Leadership                     83
                                                                                   Player 1           28        +3pp
• Chip-only + handset sales in                     Long Distance (Local=Long                                                        Own customers                      82
                                                                                                                                       advantages
  12x (unlocked)                                   Distance)
                                                                                   Player 2         25          +3pp
                                                                                                                                     Best coverage                     80

                                                                                   Player 3                                       Services tailored
                                                                                                         32     -5pp                for their needs                    78

 Liberty / Infinity Post-Paid                      Infinity Pre-Paid
 Customer Base, Mln lines                          Customer Base, Mln lines
                            1.1                                               22

                                                                                                     •Attractive: More Gross Adds
            0                                                  0

          1Q’09          1Q’10                              1Q’09         1Q’10
                                                                                                     •Efficient: lower handset
                                                                                                      dependence

                                                                                                     •Profitable: MARPU accretive


*% of respondents which indicated the operator as “innovative company”                                                                                                            7
TIM PARTICIPAÇÕES S.A. | Investor Relations



  Reshaping traffic to core business
                          MOU                                                   ARPU
Minutes/line/month                                   R$/month

                          +42%     100                  Total           26.2     -8.6%                              Ability to maintain ARPU
                                                                                             24.0
                                     18
                                                                                                                    outgoing voice flat despite CB
   Total            70
                          -20%                          Incoming 9.5             -22%              6.9              growth of 17%
   Incoming 22

   Outgoing 48
                          +70%       82
                                                        Outgoing 17.4            stable        17.1                 ARPU outgoing voice = 60%
                                                                                                                    over total ARPU
                 1Q'09            1Q'10                                1Q'09                1Q'10
                                                     Voice Outgoing 14.6         stable     14.4

                                                                                                                    Reshape traffic profile
               Lower MTR Exposure                           ARPU Contribution (MARPU)                               towards core business:
R$ Mn                                                R$/month
                                                                                                                       - Outgoing vs. Incoming
Incoming                  -10%             On-net                        26.2     -8.6%
                                                       ARPU                                    24
Revenues                                  strategy                                                                     - On-net vs. Off-net
                                                       ITX, subsidy,
                                                       bad debt
ITX Costs                 -15%                                                                                      Lower MTR exposure
                                          <35% of      MARPU                       Slight
Contribution              -0.3%
                                          EBITDA                                 increase                           Improving traffic contribution
 >45% of
                                                                                                                    (MARPU)
                 1Q'09            1Q'10                                 1Q'09                1Q'10
 EBITDA




                                                                                                                                                     8
Data refers to TIM only
TIM PARTICIPAÇÕES S.A. | Investor Relations



Agenda




         1 year later: a Better Company (TIM Only)


         1Q 2010 Economics & Financials (TIM+Intelig)


         2010 Goal: Strengthening the Foundations




                                                                             9
TIM PARTICIPAÇÕES S.A. | Investor Relations



1Q 2010 Economics
               Revenues Mix (% on Gross Service Revenues)                                                         Efficiency Plan
 R$ Millions                                                           YoY %               % on services revenues
       100%=   4,080              4,341                                +6.4%                               Commercial              -400 bps
                                                                                                            costs and
                                                                                                            Bad Debt       1Q'09              1Q'10
                                                                               Local +9%
                                                                                                            Industrial




                                                                                           TIM
                                                                                LD +25%                                            -170 bps
      Mobile                                                                                                  costs
                58%                62%                                                                       and ITX       1Q’09              1Q'10
    Outgoing                                             Business
                                                         Generated     +12%                                Personnel
                                                                                                              and                  -150 bps
                                                                                                           G&A costs
                                                                                                                           1Q'09              1Q'10
       Fixed    6%
                                    6%
        VAS     11%
                                   11%
                                                                                                           Commercial              -360 bps
                                                                                                            costs and




                                                                                           TIM + Intelig
    Incoming    25%                                      Business      -11%                                 Bad Debt
                                   21%                                                                                     1Q'09              1Q'10
                                                         Received
                                                                                                            Industrial             -170 bps
                                                                                                              costs
               1Q'09               1Q'10                                                                     and ITX       1Q’09              1Q'10
    Net Service
      Revenues 2,985              3,146
                                                         Chip-only
                                                                       +5.4%                               Personnel
                                                                                                              and                  -140 bps
   Net Handsets 189                124                   strategy                                          G&A costs
      Revenues                                                         -34%                                                1Q'09              1Q'10




                                           R$ Millions
                                                                         +30.9%


                                                               618                     810
                               EBITDA
                                                               1Q'09                  1Q'10
                                                                                                                   25.8% TIM only
                                            EBITDA                     +530 bps                                    (+570 bps YoY)
                                                              19.5%                   24.8%
                                            Margin                                                                                                    10
TIM PARTICIPAÇÕES S.A. | Investor Relations



Inverted bottom line Results: from loss to Net Income
R$ Millions
                                                                                  Net Profit

                                                                                                    30


                                                                                    (165)
                          (667.2)


              809.8                                                                1Q'09           1Q'10



                                                    (73.7)
                                        142.6
                                                                       (38.9)
                                                                                         30

              EBITDA   Depreciation &   EBIT     Net Financial       Taxes and        Net Profit
               1Q'10    Amortization              Expenses            Others



1Q'09         618.5      (672.0)        (53.5)      (68.8)             (43.0)          (165.2)


  YoY         191.3         4.8         196.1        (4.9)              4.0            195.2

                                                                                                           11
TIM PARTICIPAÇÕES S.A. | Investor Relations



Improved Financial Results

                      Free Operational Cash Flow                                              Net Financial Position
  R$ Millions                                                             R$ Millions



                                                                                              -15%
                                                                                                                 Net Financial Position
                810                              3X CAPEX
                            (950)
                             (950)
                                                                                                                 4Q’09             1,684

                                                                                                                 Oper Cash Flow    (716)

                                         (576)           (716)                      3,017                        Non-Oper Cash Flow (158)
                                                                                                      2,557
                         ∆ Working                                                                               1Q'10             2,557
           EBITDA                        CAPEX           Oper.
                          Capital
                                                         OCF
  1Q09* 618               (1,666)        (194)          (1,251)

  ∆ YoY     +192           +716          (382)          +535                        1Q09*             1Q10

  * TIM stand-alone


                                                 R$ 4.1 billion (of which 67% on long term)
                        Gross Debt
                                                 ~27% of debt is denominated in foreign currency (100% hedged)

                        Average Annual
                                                 9.9% in 1Q'10 vs. 12.5% in 1Q'09 and 9.7% in 4Q’09
                        Cost
                                                                                                                                          12
TIM PARTICIPAÇÕES S.A. | Investor Relations



Agenda




         1 year later: a Better Company (TIM Only)


         1Q 2010 Economics & Financials (TIM+Intelig)


         2010 Goal: Strengthening the Foundations




                                                                             13
TIM PARTICIPAÇÕES S.A. | Investor Relations



2010 priorities to complete Company Repositioning
       “Keep the Pressure” in the Voice Market                               “Ready to Go” on Data

   1     Penetration: focus on weak areas                                   3a    “Market rules” strategy:
                                                                                  - Internet key: selective approach
                                                                                  - Ultimate smartphone offering
   2     FMS:
                                            Penetration   Usage    Data     3b    “Breaking the Rules” (LAN house
         - MOU intensive strategy                                                 substitution):
                                                 1          2       3
         - Tim community                                                          - Low cost platform devices
                                                                                  - Innovative offering
              Maintain/Gain
                                                                                          Focus on 3Q
              market share
                                                      Priorities
            Network integration                                                                                  TIM
                                                                                 One back-bone
            Business relaunch                                                    Property radio backhauling
                                                                                 Double 2G Capacity
            Lean Organization                                                    Double 3G Coverage             Intelig

                Intelig:                                                                  One Network
            A New Turnaround                                                              Tim + Intelig

                   Intelig Re-launch                                        Build a Superior Network
                                                                                                                          14
TIM PARTICIPAÇÕES S.A. | Investor Relations



  Intelig: A New Turnaround
                      Intelig Reason Why                                     Capex / Opex Saving
                                                                  Cumulated Saving 2010-2012, Bln R$
TIM: Avoid Leased Lines costs explosion due to Data growth
                                                                                          1.2       Avoided
                                                                              0.6                  costs:
    Leased Lines costs                           CAGR ’09-’12
                                                                     0.6                           - Fiber optic
   Bln R$
                                                    +25%                                             metro rings                  2010 Focus
                                                                    Opex      Capex       Total      (CAPEX)
   Inertial                                                        savings   savings     Saving    - Incremental       Network   •Backbone / MANs
   Expected                                         ~ flat                                           Leased Lines                 Integration
               2009      2010      2011   2012
                                                                                                     (OPEX)
                                                                    Competitive advantage:                             Marketing •Brand / Offering:
Fiber based property backhauling, directly linked to               low incremental cost (Long Distance                            revamping as of 2Q
main Base Stations to support Data transfer                        calls and mobile Data growth)
                                                                                                                       Go to     •Intelig dedicated to
                                                                                                                       market     fixed and convergent
                      Intelig Option Value                                    Revenues Growth
                                                                                                                                  services
                                                                  Cumulated Saving 2010-2012, Bln R$
                                                                                                                                  commercialization

                                SME                                                                                    Organi-   •Lean approach to
   Top Clients                                   Consumer                                                                         staff
                                SoHo                                                              ~2.0                 zation
                                                                                    X3
                                                                                                         Residential


                                                Attack Fixed          ~0.7                               Business
    Integrated            Fixed/Mobile          Incumbents
                                                                                                         Wholesale
     Solutions            multiple play      (DDD, local voice,
                                               TIM fixo/web)          2009     2010       2011    2012


                                                                                                                                                         15
TIM PARTICIPAÇÕES S.A. | Investor Relations



  Build a Superior Network
                                Network Infrastructure
 Key actions
                                                        Backbone
                                                                                                   Network targets and priorities
                                                                      Back-
                                         Metro
                                                                     hauling
  1 One single backbone                                                                                                                  By July
    (TIM - Intelig)                            Leased                    PoP     PoP
                                                                                                              2010-12    2010             2010
                                               lines
                                                                                           3G Coverage         ~6,000    ~3,500           ~2,000
  2 Link to Intelig MANs                                                                   (# antennas)
                                         BTS                       Node-B          BTS
  3 Roll-out microwaves                                                                    2G Capacity
                                                                                           (# Radio            >50,000   >15,000         >10,000
    backhauling
                                                                                           transmissions)
                                      Access                  Access            Access
                                     2G/Edge                 3G/HSDPA          2G/Edge
  4 Double 3G coverage                                                                     2G Coverage          1,500     ~750             >400
                                                                                           (# BTS)

  5 Double 2G capacity                                                                     Radio
                                                                                           Backhauling         ~10,000   >4,000          >2,000
                                                                                           (# Microwaves)
                      Efficiency & reliability in Backhauling                                                             Phase 1 high-speed project in
                                                                                                                          San Paulo: 14 Mbps downlink
Microwaves replacing leased lines
                            From …                 To …
                                                                                                          2010 “peak season”
            Buy                65%                  35%            Buy                                     for Network roll-out
               vs.                                                 vs.
          Make                 35%                  65%            Make
                                                                                                                                                          16
TIM PARTICIPAÇÕES S.A. | Investor Relations



Take Aways

A better      Focus on fundamentals: Quality, Innovation and Sustainability
company       Improved sales force productivity: +17% YoY Customer Base and inverted Net Adds
              trend in Post Paid (voice), with lower SAC
              Re-shaped traffic to core business, with better contribution and lower MTR exposure

Economics &   Service Revenues: +5.4% YoY (TIM only: +5.3% ) “entirely on voice outgoing +12%”
Financials    EBITDA: +31% YoY
              EBITDA margin: 24.8%, +530 bps YoY (TIM only: 25.8%, +570 bps YoY)
              Inverted bottom line results: positive net income in Q1 (vs. -165 mln R$ loss YA)
              Better cash flow generation: +535 mln R$ vs. YA, with tripled CAPEX
              Consistent debt reduction: -460 mln R$ vs. YA

Looking       2010 priorities to complete Company repositioning:
forward       - Push on Fixed Mobile Substitution
              - Enhance Data business as of H2
              - Intelig network integration and business re-launch: a new turnaround
              - Fast roll-out of 3G Network Coverage and 2G Capacity

                                                                                                           17

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TIM 1Q10

  • 1. Results Presentation 1Q10 TIM PARTICIPAÇÕES S.A. | Investor Relations Rio de Janeiro, May 3rd 2010
  • 2. TIM PARTICIPAÇÕES S.A. | Investor Relations Disclaimer . 1Q2010 Presentation and Earnings Release are presented in BR GAAP (without any accounting changes) . Operational data are presented for TIM stand alone basis – in order to allow better comparison . In addition, growth for net service revenues and EBITDA margin (pag. 2) are also presented in IFRS (following Telecom Italia accounting report rule) Agenda 1 year later: a Better Company (TIM Only) 1Q 2010 Economics & Financials (TIM+Intelig) 2010 Goal: Strengthening the Foundations 1
  • 3. TIM PARTICIPAÇÕES S.A. | Investor Relations Q1 snapshot: more Revenues, higher Profitability Customer Base Net Service Revenues %, Mln lines, EoP R$ Mln +6.2% in 3200 IFRS* Customer +17.3% 42.4 2,997 3100 Base 36.1 45 +5.3% 6.6 3000 +6.9% 40 2,846 Post-paid 6.2 35 30 Voice 2900 25 Mobile 2800 Pre-paid 29.9 +19.5% 35.8 20 +12% YoY TIM 15 2700 10 5 2600 0 1Q'09 1Q'10 2500 1Q'09 1Q'10 Market 23.6% 23.5% TIM + Intelig share (# lines) 2,985 +5.4% 3,146 EBITDA EBITDA Margin R$, Mln % 806 180 ~29% in +32.2% 160 25.8% IFRS* 140 120 20.1% 0 609 +570 bps 0 TIM 100 0 TIM 80 60 0 0 40 0 20 0 0 1 Q'09 1 Q'1 0 1Q'09 1Q'10 TIM + Intelig TIM + Intelig ~28% in 618 810 19.5% +530 bps 24.8% IFRS* +30.9% * IFRS figure according to controlling shr. report 2
  • 4. TIM PARTICIPAÇÕES S.A. | Investor Relations One year later: a Better Company Quality of Service Sales Productivity Improvement Drop calls Traffic Out Net Adds Post % dropped calls Bln of Minutes Mln 0.2 10.2 12 1Q’09 1 1.1 1 10 5.2 Network 0.79 1 1 X2 8 6 1Q’10 1 4 1 1Q ’10 KPIs 1 2 -0.4 1 0 1Q’09 1Q’10 1Q’09 1Q’10 CSI IDA Quality Customer Base Net Adds Pre Customer Satisfaction Caring Performance Index Index (Anatel) 99.8% Mln Mln 1.1 36.1 42.4 93.4% 12 0 7.52 94 83 11 0 Caring 6.77 8 8 10 90 0 100% in 7 80 70 Ranking March 0.1 7 60 Anatel 6 50 1Q’09 1Q’10 1Q’09 1Q’10 1Q’09 1Q’10 1Q’09 1Q’10 1Q’09 1Q’10 “Breaking the Rules” Innovation Efficiency Cost Control #1 Market Research Nov/Dec 2009* Costs % on services revenues ∆ pp vs. (as % of previous wave #4 Revenues) +570 bps in Margin #1 in Commercial -400 bps 34 +9pp 1Q’09 1Q’10 1Q’09 1Q’10 costs and Innovation Bad Debt 1Q’09 1Q’10 Player 1 28 +3pp Industrial -170 bps costs Player 2 and ITX 1Q’09 1Q’10 25 +3pp Player 3 32 Personnel -5pp and -150 bps G&A costs 1Q’09 1Q’10 * % of respondents which indicated the operator as “innovative company” 3 Data refers to TIM only
  • 5. TIM PARTICIPAÇÕES S.A. | Investor Relations Quality of Service (1/2) : Network Reliability Radio transmission 2G (Capacity) Drop Call # TRX Activated % dropped calls 100% of 1 1.1 network 1 3,852 quality in 1 March 1 352 x11 0.79 1 1 CAPEX 1 1 Mln R$ 1Q’09 1Q’10 1Q'09 1Q'10 Outgoing 5.1 2x 10.2 567 Traffic (bln min) 194 3X 3G Roll-out 3G Coverage # Node-B Activated # Cities % Population 1,020 1Q'09 1Q'10 >2x 140 47% x5 120 193 74 •1 city per day 32% 100 80 131 •1 antenna per hour 60 57 40 20 (2G / 3G / 0 1Q'09 1Q'10 EoY’09 Apr 10 EoY'09 Apr 10 Radio Microwaves) 4 Data refers to TIM only
  • 6. TIM PARTICIPAÇÕES S.A. | Investor Relations Quality of Service (2/2) : Caring enhancement Lead time Caring Performance Index Lead time (in seconds) before Anatel Index, % answered by an attendant 92.32 Service -36% 83.35 +9 pp Level 1Q'09 1Q'10 1Q'09 1Q'10 # Call / Customer Customer Satisfaction Index Average call per customer Market Research 7.52 +11% Efficiency -42% 6.77 1Q'09 1Q'10 1Q'09 1Q'10 5 Data refers to TIM only
  • 7. TIM PARTICIPAÇÕES S.A. | Investor Relations Improved Sales Productivity 1Q 2009 vs. 1Q 2010 ∆Productivity 1Q’09 vs 1Q’10 ∆Capillarity 1Q’09 vs 1Q’10 Key Success Post Paid Business Factors Net Adds Post Paid MNP Post Paid Productivity Mln % Port IN / Port Out 0.2 + +61% 156% Coverage 0% 100%: Gain In=Out - Loss - 0% + # agents Post Paid Consumer -0.4 32% Productivity 1Q’09 1Q’10 1Q’09 1Q’10 + +172% Value Value Quality 0% Net Adds Pre Paid SAC and SAC/ARPU - Mln R$/Gross Adds 1.1 - 0% + # point of sales SAC 104 Pre Paid Consumer -25% 78 Productivity + +16% 0.1 1Q’09 1Q’10 Alternative Efficiency 0% channels 1Q’09 1Q’10 SAC/ARPU 4.0 3.3 Traditional +193% - channels Volume Efficiency - 0% + # point of sales 6 Data refers to TIM only
  • 8. TIM PARTICIPAÇÕES S.A. | Investor Relations Innovation and Offering Innovation (ranking) Key Success Factors Post-paid Pre-paid Market Research Nov/Dec 2009* ∆ pp vs. Market Research Nov/Dec 2009, previous Customers top 5 factors in choosing an operator wave • “All you can eat” • Pay per call vs. traditional Best promo 100 community based (local and pay per minute 34 +9pp #1 long distance) • Community based local and Leadership 83 Player 1 28 +3pp • Chip-only + handset sales in Long Distance (Local=Long Own customers 82 advantages 12x (unlocked) Distance) Player 2 25 +3pp Best coverage 80 Player 3 Services tailored 32 -5pp for their needs 78 Liberty / Infinity Post-Paid Infinity Pre-Paid Customer Base, Mln lines Customer Base, Mln lines 1.1 22 •Attractive: More Gross Adds 0 0 1Q’09 1Q’10 1Q’09 1Q’10 •Efficient: lower handset dependence •Profitable: MARPU accretive *% of respondents which indicated the operator as “innovative company” 7
  • 9. TIM PARTICIPAÇÕES S.A. | Investor Relations Reshaping traffic to core business MOU ARPU Minutes/line/month R$/month +42% 100 Total 26.2 -8.6% Ability to maintain ARPU 24.0 18 outgoing voice flat despite CB Total 70 -20% Incoming 9.5 -22% 6.9 growth of 17% Incoming 22 Outgoing 48 +70% 82 Outgoing 17.4 stable 17.1 ARPU outgoing voice = 60% over total ARPU 1Q'09 1Q'10 1Q'09 1Q'10 Voice Outgoing 14.6 stable 14.4 Reshape traffic profile Lower MTR Exposure ARPU Contribution (MARPU) towards core business: R$ Mn R$/month - Outgoing vs. Incoming Incoming -10% On-net 26.2 -8.6% ARPU 24 Revenues strategy - On-net vs. Off-net ITX, subsidy, bad debt ITX Costs -15% Lower MTR exposure <35% of MARPU Slight Contribution -0.3% EBITDA increase Improving traffic contribution >45% of (MARPU) 1Q'09 1Q'10 1Q'09 1Q'10 EBITDA 8 Data refers to TIM only
  • 10. TIM PARTICIPAÇÕES S.A. | Investor Relations Agenda 1 year later: a Better Company (TIM Only) 1Q 2010 Economics & Financials (TIM+Intelig) 2010 Goal: Strengthening the Foundations 9
  • 11. TIM PARTICIPAÇÕES S.A. | Investor Relations 1Q 2010 Economics Revenues Mix (% on Gross Service Revenues) Efficiency Plan R$ Millions YoY % % on services revenues 100%= 4,080 4,341 +6.4% Commercial -400 bps costs and Bad Debt 1Q'09 1Q'10 Local +9% Industrial TIM LD +25% -170 bps Mobile costs 58% 62% and ITX 1Q’09 1Q'10 Outgoing Business Generated +12% Personnel and -150 bps G&A costs 1Q'09 1Q'10 Fixed 6% 6% VAS 11% 11% Commercial -360 bps costs and TIM + Intelig Incoming 25% Business -11% Bad Debt 21% 1Q'09 1Q'10 Received Industrial -170 bps costs 1Q'09 1Q'10 and ITX 1Q’09 1Q'10 Net Service Revenues 2,985 3,146 Chip-only +5.4% Personnel and -140 bps Net Handsets 189 124 strategy G&A costs Revenues -34% 1Q'09 1Q'10 R$ Millions +30.9% 618 810 EBITDA 1Q'09 1Q'10 25.8% TIM only EBITDA +530 bps (+570 bps YoY) 19.5% 24.8% Margin 10
  • 12. TIM PARTICIPAÇÕES S.A. | Investor Relations Inverted bottom line Results: from loss to Net Income R$ Millions Net Profit 30 (165) (667.2) 809.8 1Q'09 1Q'10 (73.7) 142.6 (38.9) 30 EBITDA Depreciation & EBIT Net Financial Taxes and Net Profit 1Q'10 Amortization Expenses Others 1Q'09 618.5 (672.0) (53.5) (68.8) (43.0) (165.2) YoY 191.3 4.8 196.1 (4.9) 4.0 195.2 11
  • 13. TIM PARTICIPAÇÕES S.A. | Investor Relations Improved Financial Results Free Operational Cash Flow Net Financial Position R$ Millions R$ Millions -15% Net Financial Position 810 3X CAPEX (950) (950) 4Q’09 1,684 Oper Cash Flow (716) (576) (716) 3,017 Non-Oper Cash Flow (158) 2,557 ∆ Working 1Q'10 2,557 EBITDA CAPEX Oper. Capital OCF 1Q09* 618 (1,666) (194) (1,251) ∆ YoY +192 +716 (382) +535 1Q09* 1Q10 * TIM stand-alone R$ 4.1 billion (of which 67% on long term) Gross Debt ~27% of debt is denominated in foreign currency (100% hedged) Average Annual 9.9% in 1Q'10 vs. 12.5% in 1Q'09 and 9.7% in 4Q’09 Cost 12
  • 14. TIM PARTICIPAÇÕES S.A. | Investor Relations Agenda 1 year later: a Better Company (TIM Only) 1Q 2010 Economics & Financials (TIM+Intelig) 2010 Goal: Strengthening the Foundations 13
  • 15. TIM PARTICIPAÇÕES S.A. | Investor Relations 2010 priorities to complete Company Repositioning “Keep the Pressure” in the Voice Market “Ready to Go” on Data 1 Penetration: focus on weak areas 3a “Market rules” strategy: - Internet key: selective approach - Ultimate smartphone offering 2 FMS: Penetration Usage Data 3b “Breaking the Rules” (LAN house - MOU intensive strategy substitution): 1 2 3 - Tim community - Low cost platform devices - Innovative offering Maintain/Gain Focus on 3Q market share Priorities Network integration TIM One back-bone Business relaunch Property radio backhauling Double 2G Capacity Lean Organization Double 3G Coverage Intelig Intelig: One Network A New Turnaround Tim + Intelig Intelig Re-launch Build a Superior Network 14
  • 16. TIM PARTICIPAÇÕES S.A. | Investor Relations Intelig: A New Turnaround Intelig Reason Why Capex / Opex Saving Cumulated Saving 2010-2012, Bln R$ TIM: Avoid Leased Lines costs explosion due to Data growth 1.2 Avoided 0.6 costs: Leased Lines costs CAGR ’09-’12 0.6 - Fiber optic Bln R$ +25% metro rings 2010 Focus Opex Capex Total (CAPEX) Inertial savings savings Saving - Incremental Network •Backbone / MANs Expected ~ flat Leased Lines Integration 2009 2010 2011 2012 (OPEX) Competitive advantage: Marketing •Brand / Offering: Fiber based property backhauling, directly linked to low incremental cost (Long Distance revamping as of 2Q main Base Stations to support Data transfer calls and mobile Data growth) Go to •Intelig dedicated to market fixed and convergent Intelig Option Value Revenues Growth services Cumulated Saving 2010-2012, Bln R$ commercialization SME Organi- •Lean approach to Top Clients Consumer staff SoHo ~2.0 zation X3 Residential Attack Fixed ~0.7 Business Integrated Fixed/Mobile Incumbents Wholesale Solutions multiple play (DDD, local voice, TIM fixo/web) 2009 2010 2011 2012 15
  • 17. TIM PARTICIPAÇÕES S.A. | Investor Relations Build a Superior Network Network Infrastructure Key actions Backbone Network targets and priorities Back- Metro hauling 1 One single backbone By July (TIM - Intelig) Leased PoP PoP 2010-12 2010 2010 lines 3G Coverage ~6,000 ~3,500 ~2,000 2 Link to Intelig MANs (# antennas) BTS Node-B BTS 3 Roll-out microwaves 2G Capacity (# Radio >50,000 >15,000 >10,000 backhauling transmissions) Access Access Access 2G/Edge 3G/HSDPA 2G/Edge 4 Double 3G coverage 2G Coverage 1,500 ~750 >400 (# BTS) 5 Double 2G capacity Radio Backhauling ~10,000 >4,000 >2,000 (# Microwaves) Efficiency & reliability in Backhauling Phase 1 high-speed project in San Paulo: 14 Mbps downlink Microwaves replacing leased lines From … To … 2010 “peak season” Buy 65% 35% Buy for Network roll-out vs. vs. Make 35% 65% Make 16
  • 18. TIM PARTICIPAÇÕES S.A. | Investor Relations Take Aways A better Focus on fundamentals: Quality, Innovation and Sustainability company Improved sales force productivity: +17% YoY Customer Base and inverted Net Adds trend in Post Paid (voice), with lower SAC Re-shaped traffic to core business, with better contribution and lower MTR exposure Economics & Service Revenues: +5.4% YoY (TIM only: +5.3% ) “entirely on voice outgoing +12%” Financials EBITDA: +31% YoY EBITDA margin: 24.8%, +530 bps YoY (TIM only: 25.8%, +570 bps YoY) Inverted bottom line results: positive net income in Q1 (vs. -165 mln R$ loss YA) Better cash flow generation: +535 mln R$ vs. YA, with tripled CAPEX Consistent debt reduction: -460 mln R$ vs. YA Looking 2010 priorities to complete Company repositioning: forward - Push on Fixed Mobile Substitution - Enhance Data business as of H2 - Intelig network integration and business re-launch: a new turnaround - Fast roll-out of 3G Network Coverage and 2G Capacity 17