Palm Computing: the Pilot Organizer
MGMT-S5016: Management of Technology and Innovation
Harvard Summer School
July 15, 201...
Overview
Who is Palm Computing?
 Brief history of the company
What is the Pilot Organizer?
 A handheld personal digital ...
A replacement of the traditional pen and paper organizers
the third device that is more than a cell phone but is less than...
Product and Market Analysis
Target Users
Every consumer who has the need for organizing their
personal and professional life
Market development
End of 1996, US market only: 360,000 Pilots vs. 112,000,00 PCs
The Company Strategy
How did Palm fail? – In the PDA Maket
Frequent changes
Corporate
Palm Computing Inc. (1992), US Robotics (1996), 3Com (19...
How did Palm fail?
http://pdadb.net/index.php?m=specs&id=1180&c=palm_i705, http://www.blackberrys.ru/review/4037.html , ac...
How did Palm fail?
http://en.wikipedia.org/wiki/Springboard_Expansion_Slot, http://pdadb.net/index.php?m=specs&id=1159&c=h...
How did Palm fail?
Product differentiation
Rely on its early success and played the old school
Graffiti the only innovat...
How did Palm fail?
Marketing strategy
 Too much focus on Graffiti
US is the only market?
Target groups
http://www.gyfor...
Saver Kit for the Company
Commitment
How committed was the innovation team?
full time entrepreneur (24/7) instead of par...
 Palm Pre: big expectation vs small innovation
How did Palm fail with its
Smartphones?
 Too long agreement with Sprint
...
How did Palm fail with its
Smartphones?
 Palm was just to slow. Lost momentum, they needed
to hurry up and then the 3GS happened
 Palm didn't let developers mak...
Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea  Juanne Zhao, and Petros Sakkas
Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea  Juanne Zhao, and Petros Sakkas
Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea  Juanne Zhao, and Petros Sakkas
Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea  Juanne Zhao, and Petros Sakkas
Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea  Juanne Zhao, and Petros Sakkas
Upcoming SlideShare
Loading in …5
×

Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas

6,829 views

Published on

Description of how the handheld pilot computing giant lost billions of dollars to the thriving competition. A wonderful work by
André Brant, Adrés Olea
Juanne Zhao, and
Petros Sakkas

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,829
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
85
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • In today’s rapidly shifting technology market and Apple’s i-fever era, no one seems to remember Palm Computing, the company who had revolutionized the handheld computing market. “The Pilot” was the first invigorating product of the PDA market that brought by Palm in late 1990. The Palm Pilot technology was the for-runner to today’s tablets and handheld devices. Pilot had all the features that PDA users desired and still at a reasonable price.Shirt-pocket sized, extremely user-friendly and easily upgradable
  • Qs:
  • Palm pilot case analysis for Harvard Summer School by André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas

    1. 1. Palm Computing: the Pilot Organizer MGMT-S5016: Management of Technology and Innovation Harvard Summer School July 15, 2013 André Brant, Adrés Olea Juanne Zhao, and Petros Sakkas
    2. 2. Overview Who is Palm Computing?  Brief history of the company What is the Pilot Organizer?  A handheld personal digital assistant “PDA”-shirt-pocket sized, extremely user-friendly and easily upgradable  A third devise that is more than a cell phone but less than a PC  A replacement of the traditional pen and paper organizers  Capable of scheduling, to-do lists, and organizing personal directories
    3. 3. A replacement of the traditional pen and paper organizers the third device that is more than a cell phone but is less than a PC
    4. 4. Product and Market Analysis
    5. 5. Target Users Every consumer who has the need for organizing their personal and professional life
    6. 6. Market development End of 1996, US market only: 360,000 Pilots vs. 112,000,00 PCs
    7. 7. The Company Strategy
    8. 8. How did Palm fail? – In the PDA Maket Frequent changes Corporate Palm Computing Inc. (1992), US Robotics (1996), 3Com (1997), Handspring (1998), Palm Inc. (2000), PalmOne (2003), HP (2010) and finally Gram (2012) Management Strategy against competition (software, PDA or smart phone?) http://en.wikipedia.org/wiki/Palm,_Inc.#Logo_evolution_gallery, accesed on July 5, 2013
    9. 9. How did Palm fail? http://pdadb.net/index.php?m=specs&id=1180&c=palm_i705, http://www.blackberrys.ru/review/4037.html , accesed on July 5, 2013 RIM BlackBerry 5810 3/2002 RIM Inter@ctive Pager 850 12/1999 Palm i705 1/2002 US Robotics Pilot Pro 3/1997
    10. 10. How did Palm fail? http://en.wikipedia.org/wiki/Springboard_Expansion_Slot, http://pdadb.net/index.php?m=specs&id=1159&c=handspring_visor_prism, accesed on July 5, 2013 Handspring Springboards (cameras, wireless/WiFi, GPS) Handspring Visor Prism 10/2000
    11. 11. How did Palm fail? Product differentiation Rely on its early success and played the old school Graffiti the only innovation (for how long?) Radical or Incremental innovations? Graffiti, cradle, seamless/quick PC connectivity, SpringBoard Phone capabilities, WiFi, apps development/market Using Windows OS and iTunes! Late mover Graffiti vs. keyboard
    12. 12. How did Palm fail? Marketing strategy  Too much focus on Graffiti US is the only market? Target groups http://www.gyford.com/phil/writing/2010/01/18/input.php, accessed on July5, 2013.
    13. 13. Saver Kit for the Company Commitment How committed was the innovation team? full time entrepreneur (24/7) instead of part time Move faster than their rivals Funds raising Stay with Palm Computing and search for funds? Go through acquisitions? More focus Product functionality Advanced technology Majority users needs
    14. 14.  Palm Pre: big expectation vs small innovation How did Palm fail with its Smartphones?  Too long agreement with Sprint  Failure design and poor hardware
    15. 15. How did Palm fail with its Smartphones?
    16. 16.  Palm was just to slow. Lost momentum, they needed to hurry up and then the 3GS happened  Palm didn't let developers make WebOS apps until it was too late  Palm didn't have the equivalent of an iPod touch  Palm's had serious marketing issues How did Palm fail with its Smartphones?

    ×