"It's all about Internet marketing," he says. "If you can catch someone's attention on Twitter, and ...

1. Page 2: Marketers find Twitter a tweet recipe for success
"It's all about Internet marketing," he says. "If you can catch someone's attention on Twitter, and
they go write a blog post about you, someone else might link to it, and that will help your Google
rankings."
Matt Rutledge, CEO of Dallas-based website Woot, sends out only one Twitter tweet a day -- and it's
the only marketing he does.
Woot sells just one item a day and announces what it is nightly via a Tweet and an RSS feed to his
website. Rutledge now has 270,000 Twitter followers -- No. 18 overall on Twitterholic's rankings,
and No. 1 business. Whole Foods Market and Zappos.com are close behind with 263,000 and
262,000, respectively.
He can't point to any measurable sales gains from his Twitter love but says, "It's been enjoyable to
watch Twitter grow. For us, with just one product per day, it's really well aligned with a short,
micro-summary."
Jason Hirschhorn, who recently resigned his post as president of Sling Media, the online
programming arm for Sling, is happily unemployed but eager to broadcast his latest missives on
both Facebook and Twitter from two to 10 times daily.
"It's whatever's on my mind," he says. "I love the idea of telling people what I'm thinking about
without having to talk to them," he says.
On the plus side, he says he reads their posts as well. "I'm able to ingest a lot more than if I was
having conversations with them," he says. "I wonder less about what to read or watch, because they
post it, and I value their opinions."
TELL US: How often do you post updates to Twitter, Facebook, or other social networking sites?