Digital marketing plan for Milk & Chocolate
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Digital marketing report 2013
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Digital marketing plan for Milk & Chocolate
- 1. Digital marketing Martin Stigzelius MK2008 Rickard Lindgren IT4 Friday, March 15, 13
- 2. Phase 1 • Website for our own company Milk +Chocolate • Advertising budget 40000€ • Target group: Small businesses Friday, March 15, 13
- 3. Phase 2 • Website designed by Martin • Built by Martin and Rickard • Implemented using HTML5 and CSS3 • SEO Optimized to the MAX Friday, March 15, 13
- 4. Phase 3 • Google analytics used • Layout tested with real humans (our neighbours) • Familiarization with GA and all its features Friday, March 15, 13
- 5. Phase 4 • Banners created and added to campaign • Selected keywords added to SEM campaign • 30000€ for Banners and 10000€ for SEM Friday, March 15, 13
- 6. Phase 5 • Added Instagram Hashtag • Updated Facebook page with new information • Created Twitter Account Friday, March 15, 13
- 7. Phase 6 • Optimized a Custom GA dashboard • Analyzed visitor amount and geographic position • Analyzed display ads visibility and reach Friday, March 15, 13
- 8. Thank you! Friday, March 15, 13