Gamc2010 06 - remodeling plasa.com - justin lee - point star

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Gamc2010 06 - remodeling plasa.com - justin lee - point star

  1. 1. Redesigning Plasa.com By PointStar Pte. Ltd. Justin Lee Director justin@point-star.net http://www.point-star.net http://www.google.com/profiles/PointStar.Pte.Ltd Google Confidential and Proprietary 1
  2. 2. Client: PT MetraNet Since 1996: Over 125M subscribers Google Analytics Master Class 2010 #gamc 2
  3. 3. Agenda •  Challenges for Plasa.com •  Google Analytics Analysis •  Insights from Google Analytics for Mobile Website •  What PointStar and MetraNet Learnt •  Key Takeaways Google Analytics Master Class 2010 #gamc 3
  4. 4. Our Analytics Consulting Process Current Site Market Identify Recommend Analysis Analysis Opportunities Strategies Sep 2009: Ranked #132 Alexa.com Aim: Revamp Plasa.com into an E-Commerce Portal, serving Indonesia and beyond. Google Analytics Master Class 2010 #gamc 4
  5. 5. Out with the Old, In with the New …Before After Google Analytics Master Class 2010 #gamc 5
  6. 6. Current Website Analysis il Ema Over 30 Features? m Foru Haphazard Incoherent e Movi w Revie ….11.2 Million Visitors Google Analytics Master Class 2010 #gamc 6
  7. 7. Challenges •  Identify Consumer Patterns •  Users to Retain? •  Features to Retain? Google Analytics Master Class 2010 #gamc 7
  8. 8. Google Analytics Results – Key Issues 68.93% of 11.2M Visitors Stayed for only 0-10 seconds Google Analytics Master Class 2010 #gamc 8
  9. 9. Interpretation of Data Key Issue Identified : 68.93% - Many visitors but features are not retaining their interest sufficiently. Workaround: Core group represented by the 9.08%; need to keep features like KSI to preserve the loyalty of these visitors. Google Analytics Master Class 2010 #gamc 9
  10. 10. Google Analytics Results – Key Issues Only 8.13% of Traffic From Search Engines Google Analytics Master Class 2010 #gamc 10
  11. 11. Interpretation of Data Typical E-Commerce websites derive larger share of search engine traffic. 365+ Million Visitors As compared to: Leapfish.com Recommendation: Content of pages - search engine optimized. Structure of website - search engine friendly. Site Maps - to be provided so search engines can “drill” deep into Plasa.com website. Google Analytics Master Class 2010 #gamc 11
  12. 12. Google Analytics – Mobile Visitors 2% Google Analytics Master Class 2010 #gamc 12
  13. 13. Solution: Key Opportunity - Mobile Market Indonesia: Behemoth mobile-oriented market. Multiple research reports have indicated that the Smartphone market would continue to grow exponentially in the coming years. Plasa.com aims to be well positioned for this by developing mobile version(s) of each website so that millions of mobile consumers can browse its store and services. Google Analytics Master Class 2010 #gamc 13
  14. 14. Google Analytics Tracking for Mobile Websites Benefits ✔ No need for deployment of (yet) another analytics tool; website performance would not be slowed down. ✔ Ability to receive aggregate statistics across web and mobile. ✔  Empowers decision makers to profile/segment data within one tool to get the necessary vital insights. Plasa.com’s Team was happy to learn of Google Analytics Tracking for Mobile Apps, and made steps to incorporate these features immediately. Google Analytics Master Class 2010 #gamc 14
  15. 15. Plasa.com’s Mobile Website Android Symbian BlackBerry Windows iPhone Mobile Over 1,000 Models Google Analytics Master Class 2010 #gamc 15
  16. 16. And From This We’ve Gained.. Lesson 1: Watch Out For High Bounce Rates! Not all your traffic is relevant. Focus your analysis on visitors who stay. Google Analytics Master Class 2010 #gamc 16
  17. 17. And From This We’ve Gained.. Lesson 2: Zoom In On Your Most Loyal Users Derive insights based on what your most loyal users are doing. There may be winners amongst them. Google Analytics Master Class 2010 #gamc 17
  18. 18. And From This We’ve Gained.. Lesson 3: Do Not Ignore The Mobile Market In today’s world, it is no longer enough to build for desktop users only. Make sure to design user interfaces to cater to specifically for mobile users. Google Analytics Master Class 2010 #gamc 18
  19. 19. Key Takeaway: Don’t Forsake the Mobile World! Google Analytics Master Class 2010 #gamc 19
  20. 20. Thank You! http:///www.point-star.net/category/blog 6773-0987 support@point-star.net Google Confidential and Proprietary 20

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