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Copyr ight © 2012, SAS Institute Inc. All rights reser ved.
ANALYTICS
LIFECYCLE
Data Exploration
Business Rules
Case Management
BUSINESS
ANALYST
Domain Expert
Makes Decisions
Evaluates Processes and ROI
BUSINESS
MANAGER
Model Validation
Model Deployment
Monitoring
Data Preparation
Data Exploration
IT SYSTEMS /
MANAGEMENT
Exploratory Analysis
Descriptive Analytics
Predictive Modeling
DATA
SCIENTIST
Iterative
Cyclical
Non-linear
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Data
Manipulation
Reporting Exploration Modeling
USER PROFILE
STATISTICIAN / DATA SCIENTIST
PROGRAMMING
BUSINESS ANALYST
ANALYTICS
EVOLUTION
Gartner’s predicts that through 2017, the number of citizen data scientists will grow five times faster than the
number of highly skilled data scientists
“A person who creates models that use predictive or prescriptive analytics, but whose primary job function is outside of the field of
statistics and advanced analytics. They are "power users" who will be able to perform simple and moderately sophisticated analytic
applications that would previously have required more expertise. They often reside in the lines of business and have deep domain
expertise”
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
APPROACHABILITY
IN ANALYTICS
INTERACTIVE ANALYTICS AND VISUALIZATION
Enable a wider usage of analytics across organizations
• Interactivity
• Visual
• Usability
• Collaboration
• Speed
• Scalability
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
ANALYTICS INTERACTIVE SCALABLE ANALYTICS
SAS
®
LASR ANALYTIC
SERVER
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
Cloudera
Hadoop Cluster
WEB CLIENTSAPPLICATIONS
Visual Analytics
Visual Statistics
Visual Scenario
Designer
In-Memory
Statistics
…
Data Loader
ERP
SCM
CRM
Images
Audio
and Video
Machine
Logs
Text
f
Web and
Social
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
and decision
tree
for car
emission data
Segmenting Car Emission Data
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Questions?

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Thompson viz demo

  • 1. Copyr ight © 2012, SAS Institute Inc. All rights reser ved. ANALYTICS LIFECYCLE Data Exploration Business Rules Case Management BUSINESS ANALYST Domain Expert Makes Decisions Evaluates Processes and ROI BUSINESS MANAGER Model Validation Model Deployment Monitoring Data Preparation Data Exploration IT SYSTEMS / MANAGEMENT Exploratory Analysis Descriptive Analytics Predictive Modeling DATA SCIENTIST Iterative Cyclical Non-linear
  • 2. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. Data Manipulation Reporting Exploration Modeling USER PROFILE STATISTICIAN / DATA SCIENTIST PROGRAMMING BUSINESS ANALYST ANALYTICS EVOLUTION Gartner’s predicts that through 2017, the number of citizen data scientists will grow five times faster than the number of highly skilled data scientists “A person who creates models that use predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and advanced analytics. They are "power users" who will be able to perform simple and moderately sophisticated analytic applications that would previously have required more expertise. They often reside in the lines of business and have deep domain expertise”
  • 3. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. APPROACHABILITY IN ANALYTICS INTERACTIVE ANALYTICS AND VISUALIZATION Enable a wider usage of analytics across organizations • Interactivity • Visual • Usability • Collaboration • Speed • Scalability
  • 4. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. ANALYTICS INTERACTIVE SCALABLE ANALYTICS SAS ® LASR ANALYTIC SERVER SAS ® IN-MEMORY SAS ® IN-MEMORY SAS ® IN-MEMORY SAS ® IN-MEMORY SAS ® IN-MEMORY Cloudera Hadoop Cluster WEB CLIENTSAPPLICATIONS Visual Analytics Visual Statistics Visual Scenario Designer In-Memory Statistics … Data Loader ERP SCM CRM Images Audio and Video Machine Logs Text f Web and Social
  • 5. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. and decision tree for car emission data Segmenting Car Emission Data
  • 6. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. Questions?

Editor's Notes

  1. Much like the citizen developer, citizen data scientists are springing up from within the business analyst community. These are data savvy individuals who are deeply interested in machine learning and stretching themselves to learn deeper data concepts. New tools that are simplifying the entire predictive process, are making this trend possible. Look for the democratization of data science to come as the community of citizen data scientists forms and begins to educate themselves. In January 2015, Gartner came up with a new term to describe a new breed of people: Citizen Data Scientists. Citizen Data Scientists Gartner defines a "citizen data scientist" as a person who creates models that use predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and advanced analytics. Gartner introduced the term "citizen data scientists" in "Predicts 2015: A Step Change in the Industrialization of Advanced Analytics." They are "power users" who will be able to Page 32 of 35 Gartner, Inc. | G00271690 perform simple and moderately sophisticated analytic applications that would previously have required more expertise. They often reside in the lines of business and have deep domain expertise. New tools will also make highly skilled data scientists more productive, enabling them to produce more analysis in the same amount of time. Organizations will still require skilled data scientists for demanding, deep analytic applications. Such data scientists will also have a growing role to play in mentoring citizen data scientists and validating some of their results. ‘Demand for deep analytical talent in the United States could be 50 to 60 percent greater than its projected supply by 2018’ – McKinsey Global Institute
  2. EMPLOYEES WHO AREN’T DATA SCIENTISTS OR ANALYSTS SHOULD BE ABLE TO ASK QUESTIONS OF THE DATA BASED ON THEIR OWN BUSINESS EXPERTISE AND QUICKLY AND EASILY FIND PATTERNS, SPOT INCONSISTENCIES, EVEN GET ANSWERS TO QUESTIONS THEY HAVEN’T YET THOUGHT TO ASK Visualization-based data discovery solutions that offer highly interactive and graphical user interfaces, are built on in-memory architectures, and are geared toward addressing business users’ unmet ease-of-use and rapid deplo yment needs. These solutions typically enable users to explore data without much training, making them accessible by a wider range of employees than traditional business analysis tools. Making Big Data accessible to more users across the enterprise in a way that’s easy and approachable isn’t an end in itself. The real benefits come from the insight revealed by analysis of Big Data, and how an organization capitalizes on those answers. In the IDG Research survey, of those organizations that are considering using data visualization, 77% of respondents cite improved decision making as a top benefit, while 45% cite better ad-hoc data analysis and 44% cite improved collaboration.