Location Based Social Networking by Ric Ferraro


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Presentation on GeoMe, a Location Based Mobile Social Network

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Location Based Social Networking by Ric Ferraro

  1. 1. Venture supported by: Location-based Social Networking Ric Ferraro, GeoMe CEO Venture supported by: V db Informa M bil L I f Mobile Location S i ti Services C f Conference London 12-13th May 2009 Informa Mobile Location Services Conference Presentation, London 12-13th May 2009 Flickr photo by nz (dave): http://www.flickr.com/photos/nzdave/245728298/sizes/l/ http://www.flickr.com/photos/nzdave/303236483/in/set-72157603225012323/
  2. 2. Agenda • What is GeoMe? • Location in Social Networks  • A li i Application or Mobile Internet? M bil I ? • Finding your niche • Privacy Conundrum Privacy Conundrum © GeoMe, All Rights Reserved
  3. 3. What is GeoMe? What is GeoMe? Add friends straight from the p phone address book Post public GeoNotes or private messages... ...anywhere in the world Search by Mood: • from Sexy to Sleepy • from own community or mashup layers © GeoMe, All Rights Reserved © GeoMe, All Rights Reserved
  4. 4. Some GeoMe Stats 3rd Party Channels GeoStats for GeoMe downloads, Q1 09 • Launched Mar09 1% 2% 1% Asia • 50,000 downloads 3 weeks  50,000 downloads 3 weeks 8% 31% Europe E 7% 5% after public beta release Africa North America South America 45% Oceania Own Web Channel O W b Ch l Middle East • 450% increase in traffic to website  Unknown Region m‐o‐m Source:AdMob • Membership growth 140% m‐o‐m © GeoMe, All Rights Reserved
  5. 5. Getting over Barriers to Adoption • Privacy concerns  • Closed Social networks • Mobile data costs • Roaming costs g • User Experience User Experience © GeoMe, All Rights Reserved http://www.flickr.com/photos/speck_in_time/1244508536/ © GeoMe, All Rights Reserved
  6. 6. Content Mashup Example • Seamless integration within the GeoMe application • Clear cross‐marketing and promotion of 11870 and GeoMe via web and SMS channels • Easy access to relevant information • Members C ll t A ti i t read M b Call to Action is to d more on the 11870.com website © GeoMe, All Rights Reserved
  7. 7. Web Community Partnership  • API integration bridging gap from web to mobile • ‘Social Network Toggle’ • Focussed on content and F d d community integration • IRL Connect already has over y 130,000 people on its map
  8. 8. Social Networking 25% of internet users visit Social Networking Sites ...but only 3.5% of mobile users do the same  © GeoMe, All Rights Reserved © GeoMe, All Rights Reserved
  9. 9. location‐based social networking 2008 Global Start‐up Map • As of today, over 2000 iPhone apps incorporate location data • Mobile 2.0 is all about location and context © GeoMe, All Rights Reserved
  10. 10. Gartner’s Hype Cycle Adapted for LBS 2000 2005 2007 2010 © GeoMe, All Rights Reserved
  11. 11. Apps vs Mobile Internet A M bil I t t • Apps and widgets work best on mobile • Apps have clearer monetisation opportunities • Most popular iPhone app, TapTap Revenge,  p p pp, p p g , downloaded by 16m users to date © GeoMe, All Rights Reserved
  12. 12. Apps vs Mobile Internet We live in a download culture... We live in a download culture • Each dot represents a download of The Slip by Nine Inch Nails within that specific geographic region
  13. 13. Finding your niche © GeoMe, All Rights Reserved
  14. 14. Finding your niche A Social Network for Latino baby Lovers? © GeoMe, All Rights Reserved
  15. 15. Privacy Conundrum http://www.flickr.com/photos/smhyla/119740628/ © GeoMe, All Rights Reserved
  16. 16. Google street view © GeoMe, All Rights Reserved
  17. 17. Probability Impact Incident Matrix Source: David Riphagen © GeoMe, All Rights Reserved
  18. 18. How to deal with privacy • Don’t Don tshow user s real time user’s location...(preferably don’t show it at all!) • Opt-in process • Segregate public from private domain • Adopt CTIA Best Practices • Push services still tricky... © GeoMe, All Rights Reserved
  19. 19. Thank you! Ric Ferraro (ric.ferraro@geo‐me.com) Follow me at: twitter.com/ricferraro / Mobile Blog: www.mobverge.blogspot.com Location Based Services by R Ferraro: Available from Manning Publications in 2010 © GeoMe, All Rights Reserved
  20. 20. ©2009 Geome Communications S.L.